4 prices from Zooplus UK
DryCompleteAdultContains grain
Good points
- No ingredient deductions
- Includes organ meat
- Cold-pressed, not extruded
Worth knowing
- About 51% carbs (dry weight)
- Some meat not named by animal
- Includes hydrolysed protein
First ingredients: Dried beef (26%), rice (13%), maize (13%), dried trout (13%), rapeseed oil (5%)… All ingredients
Retailer’s own label, fully checked- Meat
- 39%
- Protein, dry weight
- 29%
- Carbs, dry weight
- ~51%
- kcal/100 g
- 354
Ingredients
Listed first: Dried beef. 39% of the recipe is declared meat.
- Meat 39%
- Grain 26%
- Plants 12.2%
- Other 7.3%
- No amount given 15.5%
Dried beef (26%), rice (13%), maize (13%), dried trout (13%), rapeseed oil (5%), seaweed meal, linseed (4.7%), dried apple pomace (4%), dried beet pulp, herb mix (3.5%), sunflower oil, egg powder, hemp seed (1.5%), hydrolysed poultry liver, minerals, green-lipped mussel extract (0.5%), yucca schidigera extract, blueberries (0.3%)
Meat named animal proteinGrain cereals
Additives
per kg: Vitamin A (22,000 IU), vitamin D3 (1200 IU), vitamin E (100mg), vitamin B1 (9mg), vitamin B2 (11 g), vitamin B6 (4mg), vitamin B12 (59μg), biotin (400μg), folic acid (1mg), niacin (45mg), vitamin C (33mg), calcium-D-pantothenate (22mg), choline chloride (780mg), zinc [zinc sulphate monohydrate] (84mg), iron [iron(II) sulphate monohydrate] (57mg), manganese [manganese(II) oxide] (20mg), copper [copper(II) sulphate pentahydrate] (10mg), iodine [calcium iodate anhydrous] (1mg), selenium [sodium selenite] (0.1mg), DL-methionine (2500mg), L-tryptophan (490mg). Trace elements: Original recipe: Cobalt as cobalt-(II)-sulphate, heptahydrate (1.0 mg/kg), manganese as manganese-(II)-oxide (52 mg), copper as copper-(II)-oxide (11 mg/kg), zinc as zinc oxide (70 mg/kg), iodine as calcium iodate (1.6 mg/kg). Technological additives: Antioxidants.
How we read this label
First ingredient: “Dried beef”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Dried beef (26%) | Named meat | 26% |
| rice (13%) | Grain | 13% |
| maize (13%) | Grain | 13% |
| dried trout (13%) | Named meat | 13% |
| rapeseed oil (5%) | Fat, stock, extract or other processed ingredient | 5% |
| seaweed meal | Vegetable, fruit or plant | Not given |
| linseed (4.7%) | Vegetable, fruit or plant | 4.7% |
| dried apple pomace (4%) | Vegetable, fruit or plant | 4% |
| dried beet pulp | Vegetable, fruit or plant | Not given |
| herb mix (3.5%) | Vegetable, fruit or plant | 3.5% |
| sunflower oil | Fat, stock, extract or other processed ingredient | Not given |
| egg powder | Other | Not given |
| hemp seed (1.5%) | Other | 1.5% |
| hydrolysed poultry liver | Meat, animal not named | Not given |
| minerals | Other | Not given |
| green-lipped mussel extract (0.5%) | Fat, stock, extract or other processed ingredient | 0.5% |
| yucca schidigera extract | Fat, stock, extract or other processed ingredient | Not given |
| blueberries (0.3%). | Vegetable, fruit or plant | 0.3% |
This label lists more than one recipe, so we read the first.
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 29% and carbs about 51%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 26% | 29% |
| within the usual 26 to 32% for dry foods | ||
| Fat | 10% | 11% |
| Carbohydrate | ~46% | ~51% |
| above the usual 39 to 50% for dry foods | ||
| Fibre | 4% | 4.4% |
| Ash | 4.5% | 5% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Energy354 kcal/100 g
Why it scores 38
The kind of meat scored best (11.3 of 15). Starch scored lowest (3.1 of 20).
This label lists more than one recipe, so we scored the first one.
How much meat?
15.2 / 45 points- Meat on the label13.7 / 35 points
39% declared meat, as weighed before cooking; full marks at 100%.
- Protein level1.5 / 10 points
Protein is 28.9% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
3.1 / 20 pointsEstimated carbohydrate: About 50.6% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
9 / 20 pointsHow it’s made: Cold-pressed: 10 of 20. Minus 1 for hydrolysed protein.
What kind of meat?
11.3 / 15 points- How the meat is listed8.3 / 12 points
The label lists the meat as dried and unnamed hydrolysed, which earns 69% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat3 / 3 points
Organ meat such as liver, heart, kidney or tripe is named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 51% to 32% by dry weight, and protein is about 41%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
2 noted: liver and yucca extract. 36 flagged nothing.
- 2 noted
- 36 nothing flagged
- 6 not in our ingredient database yet
- Liver (animal organ)Counted in “How processed?”Feed material (animal organ)
The label says “hydrolysed poultry liver”: a protein broken down by processing, often used in sensitive-stomach foods. It costs a point under “How processed?” rather than as a deduction.
- Yucca extractNoted, no points takenFeed material (flavouring)
Why it’s noted and sources
Added to reduce stool odour. The ASPCA lists the yucca plant as toxic to dogs, and in a dog study the extract raised a liver enzyme at 750 mg/kg of food, though not at 500. Labels rarely give the amount. We note it, but take no points off.
36 ingredients with nothing flagged
Antioxidants, apples, beef, beet pulp, biotin (vitamin H/B7), blueberries, choline chloride, DL-methionine, egg, fish, folic acid (folate), green-lipped mussel, herbs, linseed (flaxseed), maize (corn), minerals, niacin (vitamin B3), pantothenic acid (vitamin B5), rapeseed oil, rice, seaweed, sunflower oil, tocopherols (vitamin E), vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), vitamin C (ascorbic acid)
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, apples, biotin (vitamin H/B7), blueberries, choline chloride, DL-methionine, fish, folic acid (folate), green-lipped mussel, herbs, niacin (vitamin B3), pantothenic acid (vitamin B5), rapeseed oil, seaweed, sunflower oil, vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), manganese, selenium, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Antioxidants, apples, beef, beet pulp, blueberries, egg, fish, green-lipped mussel, herbs, linseed (flaxseed), maize (corn), minerals, rapeseed oil, rice, seaweed, sunflower oil
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Seaweed
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
6 not in our ingredient database yet
Cobalt as cobalt--sulphate, hemp seed, heptahydrate, L tryptophan, original recipe: cobalt as cobalt-(ii)-sulphate, tryptophan
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
| Shop | Pack | Price | Per kg | Link |
|---|---|---|---|---|
| Zooplus UKNew Recipe! Economy Pack: 2 x 10kg · £67.99 | New Recipe! Economy Pack: 2 x 10kg | £67.99 | £3.40/kgCheapest in stock | Visit |
| Zooplus UKNew Recipe! 10kg · £35.49 | New Recipe! 10kg | £35.49 | £3.55/kg | Visit |
| Zooplus UKNew Recipe! Economy Pack: 4 x 1.5kg · £23.49 | New Recipe! Economy Pack: 4 x 1.5kg | £23.49 | £3.92/kg | Visit |
| Zooplus UKNew Recipe! 1.5kg · £6.49 | New Recipe! 1.5kg | £6.49 | £4.33/kg | Visit |
Price unchanged since 10 Aug (3 readings).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | New Recipe! 1.5kg | £6.49 | £4.33/kg |
| 4 Oct 2026 | Zooplus UK | New Recipe! 10kg | £35.49 | £3.55/kg |
| 4 Oct 2026 | Zooplus UK | New Recipe! Economy Pack: 2 x 10kg | £67.99 | £3.40/kg |
| 4 Oct 2026 | Zooplus UK | New Recipe! Economy Pack: 4 x 1.5kg | £23.49 | £3.92/kg |
| 27 Sep 2026 | Zooplus UK | New Recipe! 1.5kg | £6.49 | £4.33/kg |
| 27 Sep 2026 | Zooplus UK | New Recipe! 10kg | £35.49 | £3.55/kg |
| 27 Sep 2026 | Zooplus UK | New Recipe! Economy Pack: 2 x 10kg | £67.99 | £3.40/kg |
| 27 Sep 2026 | Zooplus UK | New Recipe! Economy Pack: 4 x 1.5kg | £23.49 | £3.92/kg |
| 10 Aug 2026 | Zooplus UK | New Recipe! 1.5kg | £6.49 | £4.33/kg |
| 10 Aug 2026 | Zooplus UK | New Recipe! 10kg | £35.49 (out of stock) | £3.55/kg |
| 10 Aug 2026 | Zooplus UK | New Recipe! Economy Pack: 4 x 1.5kg | £23.49 | £3.92/kg |
Your dog
Cost per day and grams for your dog
Alternatives
3 dry foods score 10 to 19 points higher and cost up to 19% more.
- Meat
- 73% this food 39%
- Carbs
- about 24% this food about 51%
- To feed
- 7% more per 1,000 kcal
+19 pointsCompare
Yorkshire Raw Dog Food Super65 Adult Dog Beef - A blend of 5 superfoods - Dry Food or
59% meatDry · Adult
Fair£1.75/kg
- Meat
- 59% this food 39%
- Carbs
- about 33% this food about 51%
- To feed
- 54% less per 1,000 kcal
+11 pointsCompare
- Meat
- 50% this food 39%
- Carbs
- about 36% this food about 51%
- To feed
- 19% more per 1,000 kcal
+10 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Own-label food: checked against the retailer’s label.
Retailer-verified. This is the retailer’s own-label food, so there is no separate maker’s website to check it against. We publish it because the retailer’s label is complete and passes our consistency checks.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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