

4 prices from Zooplus UK
Good points
- No ingredient deductions
- Cold-pressed, not extruded
Worth knowing
- Meat amount not declared
- About 53% carbs (dry weight)
- Added plant protein, starch or fibre
First ingredients: Vegetable mix (49%, comprising 13.5% carrots, 12.5% peas, 11.5% parsnips, 11.5% chicory), lentils (14.2%), linseeds (5%)… All ingredients
Retailer’s own label, fully checked- Meat
- Not on label
- Protein, dry weight
- 26%
- Carbs, dry weight
- ~53%
- kcal/100 g
- 342
Ingredients
Listed first: Vegetable mix. The label gives no meat figure.
Vegetable mix (49%, comprising 13.5% carrots, 12.5% peas, 11.5% parsnips, 11.5% chicory), lentils (14.2%), linseeds (5%), dried apple pomace (4%), fava beans, maize gluten, rice, maize, potato flakes, sunflower oil (3.5%), rapeseed oil (1.5%), minerals, dried beet pulp (0.1%), algae mix, herb mix (0.1%), hydrolysed yeast, dextrin
Grain cereals
Additives
per kg: Nutritional additives: Vitamin A (22,000 IU), vitamin D3 (1200 IU), vitamin E (100mg), vitamin B1 (9mg), vitamin B2 (11mg), vitamin B6 (4mg), vitamin B12 (59mcg), biotin (400mcg), folic acid (1mg), niacin (45mg), vitamin C (33mg), calcium-D-pantothenate (22mg), choline chloride (780mg), zinc [zinc sulphate monohydrate] (84mg), iron [ferrous(II)-sulphate monohydrate] (57mg), manganese [manganous(II)-oxide] (20mg), copper [cupric(II)-sulphate pentahydrate] (10mg), iodine [calcium iodate anhydrous] (1mg), selenium [sodium selenite] (0.1mg), DL-methionine (1300mg), L-tryptophan (100mg). Technological additives: Binding agent.
How we read this label
First ingredient: “Vegetable mix”. It isn’t a named meat or fish.
| On the label | We read it as | Share on the label |
|---|---|---|
| Vegetable mix (49%, comprising 13.5% carrots, 12.5% peas, 1… | Vegetable, fruit or plant | 49% |
| lentils (14.2%) | Vegetable, fruit or plant | 14.2% |
| linseeds (5%) | Vegetable, fruit or plant | 5% |
| dried apple pomace (4%) | Vegetable, fruit or plant | 4% |
| fava beans | Vegetable, fruit or plant | Not given |
| maize gluten | Fat, stock, extract or other processed ingredient | Not given |
| rice | Grain | Not given |
| maize | Grain | Not given |
| potato flakes | Vegetable, fruit or plant | Not given |
| sunflower oil (3.5%) | Fat, stock, extract or other processed ingredient | 3.5% |
| rapeseed oil (1.5%) | Fat, stock, extract or other processed ingredient | 1.5% |
| minerals | Other | Not given |
| dried beet pulp (0.1%) | Vegetable, fruit or plant | 0.1% |
| algae mix | Vegetable, fruit or plant | Not given |
| herb mix (0.1%) | Vegetable, fruit or plant | 0.1% |
| hydrolysed yeast | Other | Not given |
| dextrin. | Other | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 26% and carbs about 53%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 23.5% | 26% |
| within the usual 26 to 32% for dry foods | ||
| Fat | 9% | 10% |
| Carbohydrate | ~48% | ~53% |
| above the usual 39 to 50% for dry foods | ||
| Fibre | 4.8% | 5.3% |
| Ash | 5% | 5.6% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 11
How it’s made scored best (8 of 20). The kind of meat scored lowest (0 of 15).
How much meat?
1 / 45 points- Meat on the label0 / 35 points
No meat declared.
- Protein level1 / 10 points
Protein is 26.1% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
2.3 / 20 pointsEstimated carbohydrate: About 53% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
8 / 20 pointsHow it’s made: Cold-pressed: 10 of 20. Minus 2 for added plant protein, starch or fibre and hydrolysed protein.
What kind of meat?
0 / 15 points- How the meat is listed0 / 12 points
No meat on the label.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 53% to 33% by dry weight, and protein is about 39%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
1 noted: yeast. 35 flagged nothing.
- 1 noted
- 35 nothing flagged
- 5 not in our ingredient database yet
- YeastCounted in “How processed?”Feed material (protein source)
The label says “hydrolysed yeast”: a protein broken down by processing, often used in sensitive-stomach foods. It costs a point under “How processed?” rather than as a deduction.
35 ingredients with nothing flagged
Algae, apples, beet pulp, biotin (vitamin H/B7), choline chloride, DL-methionine, folic acid (folate), herbs, legumes, lentils, linseed (flaxseed), maize (corn), maize (corn) gluten, minerals, niacin (vitamin B3), pantothenic acid (vitamin B5), potato, rapeseed oil, rice, sunflower oil, tocopherols (vitamin E), vegetables, vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), vitamin C (ascorbic acid)
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Algae, apples, biotin (vitamin H/B7), choline chloride, DL-methionine, folic acid (folate), herbs, legumes, lentils, niacin (vitamin B3), pantothenic acid (vitamin B5), rapeseed oil, sunflower oil, vegetables, vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), manganese, selenium, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Algae, apples, beet pulp, herbs, legumes, lentils, linseed (flaxseed), maize (corn), minerals, potato, rapeseed oil, rice, sunflower oil, vegetables
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Maize (corn) gluten
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
5 not in our ingredient database yet
Binding agent, binding agent., dextrin, L tryptophan, tryptophan
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
| Shop | Pack | Price | Per kg | Link |
|---|---|---|---|---|
| Zooplus UKNew Recipe! Economy Pack: 2 x 10kg · £81.99 | New Recipe! Economy Pack: 2 x 10kg | £81.99 | £4.10/kgCheapest in stock | Visit |
| Zooplus UKNew Recipe! 10kg · £42.49 | New Recipe! 10kg | £42.49 | £4.25/kg | Visit |
| Zooplus UKNew Recipe! Economy Pack: 4 x 1.5kg · £31.49 | New Recipe! Economy Pack: 4 x 1.5kg | £31.49 | £5.25/kg | Visit |
| Zooplus UKNew Recipe! 1.5kg · £8.49 | New Recipe! 1.5kg | £8.49 | £5.66/kg | Visit |
Price unchanged since 10 Aug (3 readings).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | New Recipe! 1.5kg | £8.49 | £5.66/kg |
| 4 Oct 2026 | Zooplus UK | New Recipe! 10kg | £42.49 | £4.25/kg |
| 4 Oct 2026 | Zooplus UK | New Recipe! Economy Pack: 2 x 10kg | £81.99 | £4.10/kg |
| 4 Oct 2026 | Zooplus UK | New Recipe! Economy Pack: 4 x 1.5kg | £31.49 | £5.25/kg |
| 27 Sep 2026 | Zooplus UK | New Recipe! 1.5kg | £8.49 | £5.66/kg |
| 27 Sep 2026 | Zooplus UK | New Recipe! 10kg | £42.49 | £4.25/kg |
| 27 Sep 2026 | Zooplus UK | New Recipe! Economy Pack: 2 x 10kg | £81.99 | £4.10/kg |
| 27 Sep 2026 | Zooplus UK | New Recipe! Economy Pack: 4 x 1.5kg | £31.49 | £5.25/kg |
| 10 Aug 2026 | Zooplus UK | New Recipe! 1.5kg | £8.49 | £5.66/kg |
| 10 Aug 2026 | Zooplus UK | New Recipe! 10kg | £42.49 | £4.25/kg |
| 10 Aug 2026 | Zooplus UK | New Recipe! Economy Pack: 2 x 10kg | £81.99 | £4.10/kg |
| 10 Aug 2026 | Zooplus UK | New Recipe! Economy Pack: 4 x 1.5kg | £31.49 | £5.25/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 38 to 49 points higher and cost up to 6% more.

- Carbs
- about 8% this food about 53%
- To feed
- 3% more per 1,000 kcal
+49 pointsCompare

- Carbs
- about 24% this food about 53%
- To feed
- 14% less per 1,000 kcal
+46 pointsCompare

- Carbs
- about 27% this food about 53%
- To feed
- 6% more per 1,000 kcal
+46 pointsCompare

- Carbs
- about 33% this food about 53%
- To feed
- 64% less per 1,000 kcal
+38 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Own-label food: checked against the retailer’s label.
Retailer-verified. This is the retailer’s own-label food, so there is no separate maker’s website to check it against. We publish it because the retailer’s label is complete and passes our consistency checks.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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