Photo shows the mixed pack.
2 prices from Zooplus UK
WetCompleteAdultGrain-free
Good points
- 65% meat
- Low starch, about 22% carbs
- No ingredient deductions
First ingredients: 65% beef, (heart, lungs, tripe), 25.8% meat stock, 3% courgettes, 2% potatoes… All ingredients
Retailer’s own label, fully checked- Meat
- 65%
- Protein, dry weight
- 44%
- Carbs, dry weight
- ~22%
- kcal/100 g
- 111
Ingredients
Listed first: Beef. 65% of the recipe is declared meat.
- Meat 65%
- Plants 5%
- Other 30%
65% beef, (heart, lungs, tripe), 25.8% meat stock, 3% courgettes, 2% potatoes, 2% peppers, 1% aubergines, 1% minerals, 0.2% olive oil
Meat named animal protein
Additives
per kg: Nutritional Additives: Vitamin A 3000 IU, vitamin D3 200 IU, vitamin E 30mg, zinc (zinc sulphate, monohydrate) 15mg, manganese as manganese-II-sulphate, monohydrate 3mg, iodine as calcium iodate, anhydrous 0.75mg, selenium (as sodium selenite) 0.03mg, biotin 300mcg
How we read this label
First ingredient: “65% beef”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| 65% beef | Named meat | 65% |
| 25.8% meat stock | Fat, stock, extract or other processed ingredient | 25.8% |
| 3% courgettes | Vegetable, fruit or plant | 3% |
| 2% potatoes | Vegetable, fruit or plant | 2% |
| 2% peppers | Other | 2% |
| 1% aubergines | Other | 1% |
| 1% minerals | Other | 1% |
| 0.2% olive oil | Fat, stock, extract or other processed ingredient | 0.2% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 44% and carbs about 22%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 10.9% | 44% |
| within the usual 38 to 48% for wet foods | ||
| Fat | 6.3% | 25% |
| Carbohydrate | ~5.6% | ~22% |
| above the usual 9 to 21% for wet foods | ||
| Fibre | 0.3% | 1.2% |
| Ash | 1.9% | 7.6% |
| Moisture | 75% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the wet foods we rate.
Energy111 kcal/100 gCalculated from the analysis.
Why it scores 59
The kind of meat scored best (12 of 15). How it’s made scored lowest (8 of 20).
How much meat?
26.7 / 45 points- Meat on the label22.8 / 35 points
65% declared meat, as weighed before cooking; full marks at 100%.
- Protein level3.9 / 10 points
Protein is 43.6% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
12.5 / 20 pointsEstimated carbohydrate: About 22.4% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
8 / 20 pointsHow it’s made: Cooked in the tin, tray or pouch: 8 of 20.
What kind of meat?
12 / 15 points- How the meat is listed12 / 12 points
The label lists the meat as fresh, which earns 100% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other wet foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Ingredient notes
Nothing flagged in 17 ingredients. 2 are not in our ingredient database yet.
17 ingredients with nothing flagged
Beef, biotin (vitamin H/B7), broth (meat stock), courgette, heart (animal organ), minerals, oils and fats, pepper (spice), potato, tocopherols (vitamin E), tripe
Allowed up to a legal maximum, none declared above it: selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
We couldn’t read an amount we can check on the label, so no points were taken: iodine, manganese
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Biotin (vitamin H/B7), courgette, heart (animal organ), pepper (spice), tripe, selenium, vitamin A (retinyl acetate), zinc, manganese
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Beef, broth (meat stock), courgette, heart (animal organ), minerals, oils and fats, pepper (spice), potato, tripe
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
2 not in our ingredient database yet
Aubergines, lungs
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Sold as part of a mixed pack. This recipe comes in a pack with other recipes, so prices are for the whole pack, and the retailer may give one analysis for all the recipes in it.
Your dog
Cost per day and grams for your dog
Alternatives
4 wet foods score 9 to 13 points higher and cost up to 24% more.
- Meat
- 74% this food 65%
- Carbs
- about 3% this food about 22%
- To feed
- 15% more per 1,000 kcal
+13 pointsCompare
- Meat
- 70% this food 65%
- Carbs
- about 3% this food about 22%
- To feed
- 29% less per 1,000 kcal
+12 pointsCompare
- Meat
- 68% this food 65%
- Carbs
- about 1% this food about 22%
- To feed
- 24% more per 1,000 kcal
+11 pointsCompare
- Meat
- 80% this food 65%
- Carbs
- about 11% this food about 22%
- To feed
- 17% less per 1,000 kcal
+9 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Own-label food: checked against the retailer’s label.
Retailer-verified. This is the retailer’s own-label food, so there is no separate maker’s website to check it against. We publish it because the retailer’s label is complete and passes our consistency checks.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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