

2 prices from Zooplus UK
Good points
- No ingredient deductions
- Includes organ meat
Worth knowing
- About 47% carbs (dry weight)
- Includes hydrolysed protein
First ingredients: 26 % beef protein, 26 % peas, 20 % potatoes, 8 % beef fat, 7 % dried apple pomace… All ingredients
Retailer’s own label, fully checked- Meat
- 28%
- Protein, dry weight
- 28%
- Carbs, dry weight
- ~47%
- kcal/100 g
- 370
Ingredients
Listed first: Beef protein. 28% of the recipe is declared meat.
- Meat 28%
- Plants 58%
- Other 13.7%
26 % beef protein, 26 % peas, 20 % potatoes, 8 % beef fat, 7 % dried apple pomace, 3 % linseed, 2% dried parsley, 2 % hydrolyzed chicken liver, 2 % salmon oil, 2 % brewer's yeast, 1 % microalgae oil, 0.4% dried devil's claw, pea flour, 0.15 % glucosamine, 0.12 % chondroitin sulphate, 0.013 % inulin, 0.02 % mannan oligosaccharides, 0.012% Yucca schidigera, 0.01 % green-lipped mussel (Perna canaliculus), inactivated bacteria and parts thereof (Lactobacillus helveticus HA-122, 15 x 109 cells/kg)
Meat named animal protein
Additives
per kg: Nutritional additives: Vitamin A 20,000 IU, vitamin B1 6mg, vitamin B2 8mg, vitamin B6 6mg, vitamin B12 0.05mg, vitamin C 400mg, vitamin D3 1.500 IU, vitamin E 500 IU, biotin 0.8mg, calcium D-pantothenate 18mg, folic acid 0.8mg, niacin 35mg, copper (copper(II) protein hydrolysate chelate) 20mg, iron (iron(II) protein hydrolysate chelate) 90mg, manganese (protein hydrolysate-manganese chelate) 45mg, iodine (potassium iodide) 0.8mg, selenium (selenium yeast from Saccharomyces cerevisiae CNCM I-3060, inactivated) 0.18mg, zinc (protein hydrolysate-zinc chelate) 120mg, taurine 2.000mg, choline chloride 2,300mg, L-carnitine 500mg.
How we read this label
First ingredient: “26% beef protein”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| 26% beef protein | Named meat | 26% |
| 26% peas | Vegetable, fruit or plant | 26% |
| 20% potatoes | Vegetable, fruit or plant | 20% |
| 8% beef fat | Fat, stock, extract or other processed ingredient | 8% |
| 7% dried apple pomace | Vegetable, fruit or plant | 7% |
| 3% linseed | Vegetable, fruit or plant | 3% |
| 2% dried parsley | Vegetable, fruit or plant | 2% |
| 2% hydrolyzed chicken liver | Named meat | 2% |
| 2% salmon oil | Fat, stock, extract or other processed ingredient | 2% |
| 2% brewer's yeast | Other | 2% |
| 1% microalgae oil | Fat, stock, extract or other processed ingredient | 1% |
| 0.4% dried devil's claw | Other | 0.4% |
| pea flour | Vegetable, fruit or plant | Not given |
| 0.15% glucosamine | Other | 0.1% |
| 0.12% chondroitin sulphate | Other | 0.1% |
| 0.013% inulin | Vegetable, fruit or plant | 0.013% |
| 0.02% mannan oligosaccharides | Other | 0.02% |
| 0.012% Yucca schidigera | Other | 0.012% |
| 0.01% green-lipped mussel (Perna canaliculus) | Named meat | 0.01% |
| inactivated bacteria and parts thereof (Lactobacillus helve… | Other | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 28% and carbs about 47%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 25% | 28% |
| within the usual 26 to 32% for dry foods | ||
| Fat | 14% | 16% |
| Carbohydrate | ~42% | ~47% |
| within the usual 39 to 50% for dry foods | ||
| Fibre | 3% | 3.3% |
| Ash | 6% | 6.7% |
| Moisture | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 29
The kind of meat scored best (8.8 of 15). Starch scored lowest (4.4 of 20).
How much meat?
11.1 / 45 points- Meat on the label9.8 / 35 points
28% declared meat, as weighed before cooking; full marks at 100%.
- Protein level1.3 / 10 points
Protein is 27.8% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
4.4 / 20 pointsEstimated carbohydrate: About 46.7% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
5 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 1 for hydrolysed protein.
What kind of meat?
8.8 / 15 points- How the meat is listed5.8 / 12 points
The label lists the meat as meal, hydrolysed and fresh, which earns 48% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat3 / 3 points
Organ meat such as liver, heart, kidney or tripe is named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 47% to 29% by dry weight, and protein is about 41%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
3 noted: liver, parsley and yucca extract. 35 flagged nothing.
- 3 noted
- 35 nothing flagged
- 2 not in our ingredient database yet
- Liver (animal organ)Counted in “How processed?”Feed material (animal organ)
The label says “hydrolyzed chicken liver”: a protein broken down by processing, often used in sensitive-stomach foods. It costs a point under “How processed?” rather than as a deduction.
- ParsleyNoted, no points takenFeed material (vegetable)
Why it’s noted and sources
Only large amounts cause problems (sun sensitivity); the small amounts used in food aren't a concern.
- Yucca extractNoted, no points takenFeed material (flavouring)
Why it’s noted and sources
Added to reduce stool odour. The ASPCA lists the yucca plant as toxic to dogs, and in a dog study the extract raised a liver enzyme at 750 mg/kg of food, though not at 500. Labels rarely give the amount. We note it, but take no points off.
35 ingredients with nothing flagged
Algal oil, animal fats, apples, biotin (vitamin H/B7), chicory root extract, choline chloride, chondroitin, folic acid (folate), glucosamine, green-lipped mussel, l-carnitine, linseed (flaxseed), mannan-oligosaccharides (MOS), niacin (vitamin B3), pantothenic acid (vitamin B5), peas, potato, processed animal protein, salmon oil, taurine, tocopherols (vitamin E), vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), vitamin C (ascorbic acid), yeast
Allowed up to a legal maximum, none declared above it: iodine, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
We couldn’t read an amount we can check on the label, so no points were taken: copper, iron
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Algal oil, apples, biotin (vitamin H/B7), chicory root extract, choline chloride, chondroitin, folic acid (folate), glucosamine, green-lipped mussel, l-carnitine, mannan-oligosaccharides (MOS), niacin (vitamin B3), pantothenic acid (vitamin B5), taurine, vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), yeast, manganese, selenium, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Algal oil, animal fats, apples, chicory root extract, green-lipped mussel, linseed (flaxseed), mannan-oligosaccharides (MOS), peas, potato, salmon oil, yeast
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Processed animal protein
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
2 not in our ingredient database yet
Dried devil's claw, inactivated bacteria and parts thereof
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Price unchanged since 10 Aug (3 readings).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 12kg | £44.49 | £3.71/kg |
| 4 Oct 2026 | Zooplus UK | 1kg | £3.79 | £3.79/kg |
| 27 Sep 2026 | Zooplus UK | 12kg | £44.49 | £3.71/kg |
| 27 Sep 2026 | Zooplus UK | 1kg | £3.79 | £3.79/kg |
| 10 Aug 2026 | Zooplus UK | 12kg | £44.49 | £3.71/kg |
| 10 Aug 2026 | Zooplus UK | 1kg | £3.79 | £3.79/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 20 to 31 points higher and cost up to 24% more.

- Meat
- 78% this food 28%
- Carbs
- about 8% this food about 47%
- To feed
- 24% more per 1,000 kcal
+31 pointsCompare

- Meat
- 73% this food 28%
- Carbs
- about 24% this food about 47%
- To feed
- 3% more per 1,000 kcal
+28 pointsCompare

- Meat
- 59% this food 28%
- Carbs
- about 33% this food about 47%
- To feed
- 56% less per 1,000 kcal
+20 pointsCompare

- Meat
- 68% this food 28%
- Carbs
- about 43% this food about 47%
- To feed
- 22% more per 1,000 kcal
+20 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Own-label food: checked against the retailer’s label.
Retailer-verified. This is the retailer’s own-label food, so there is no separate maker’s website to check it against. We publish it because the retailer’s label is complete and passes our consistency checks.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
Report a mistake