

3 prices from Zooplus UK
Markus Mühle Red Deer Venison (cold-pressed)
Good points
- No ingredient deductions
- Cold-pressed, not extruded
Worth knowing
- About 47% carbs (dry weight)
- Some meat not named by animal
First ingredients: Ground dried barbary duck meat (18%), ground brown rice, ground dried venison (9.4%), potato flakes… All ingredients
Label checked- Meat
- 35.2%
- Protein, dry weight
- 28%
- Carbs, dry weight
- ~47%
- kcal/100 g
- 323
Ingredients
Listed first: Ground dried barbary duck meat. 35.2% of the recipe is declared meat.
- Meat 35.2%
- Plants 2%
- Other 3.5%
- No amount given 60.8%
Ingredients: Ground dried barbary duck meat (18%), ground brown rice, ground dried venison (9.4%), potato flakes, ground dried white fish (6.3%), ground millet, dried rice germ, gelatine, dried and ground red beetroot, dried and ground game bones, algae mix, green fish herbs, cold-pressed plant oil mix, linseeds, dry peat (2%), forest fruits (redcurrants, raspberries, blackberries, blueberries, rosehips, cranberries) (2%), fennel seeds, dried and ground yucca schidigera, powdered egg yolk, silica (1.5%), muscle meat extract from green-lipped mussels (1.5%), green mineral soil
Meat named animal proteinGrain cereals
Additives
Nutritional additives per kg: Vitamin A (10,000 IU), vitamin D3 (1000 IU), vitamin E [all-rac-alpha tocopheryl acetate] (200mg), vitamin B1 [thiamine mononitrat] (3.5mg), vitamin B2 [riboflavin] (7mg), vitamin B6 [pyridoxine hydrochloride] (4.2mg), vitamin B12 (42mg), biotin [D-(+)-biotin] (210mg), folic acid (0.35mg), niacin (21mg), vitamin C [L-ascorbic acid] (140mg), pantothenic acid [calcium-D-pantothenate] (8mg), choline chloride (1500mg), trace elements: manganese [manganese-(II)-oxide] (48mg), copper [copper-(II)-oxide] (10mg), zinc [zinc oxide] (120mg), iron [iron-(III)-oxide] (200mg).
How we read this label
First ingredient: “Ground dried barbary duck meat”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Ground dried barbary duck meat (18%) | Named meat | 18% |
| ground brown rice | Grain | Not given |
| ground dried venison (9.4%) | Named meat | 9.4% |
| potato flakes | Vegetable, fruit or plant | Not given |
| ground dried white fish (6.3%) | Named meat | 6.3% |
| ground millet | Grain | Not given |
| dried rice germ | Grain | Not given |
| gelatine | Other | Not given |
| dried and ground red beetroot | Vegetable, fruit or plant | Not given |
| dried and ground game bones | Meat, animal not named | Not given |
| algae mix | Vegetable, fruit or plant | Not given |
| green fish herbs | Meat, animal not named | Not given |
| cold-pressed plant oil mix | Other | Not given |
| linseeds | Vegetable, fruit or plant | Not given |
| dry peat (2%) | Other | 2% |
| forest fruits (redcurrants, raspberries, blackberries, blue… | Vegetable, fruit or plant | 2% |
| fennel seeds | Vegetable, fruit or plant | Not given |
| dried and ground yucca schidigera | Other | Not given |
| powdered egg yolk | Other | Not given |
| silica (1.5%) | Other | 1.5% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 28% and carbs about 47%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 25.3% | 28% |
| within the usual 26 to 32% for dry foods | ||
| Fat | 10.2% | 11% |
| Carbohydrate | ~42% | ~47% |
| within the usual 39 to 50% for dry foods | ||
| Fibre | 5.5% | 6.1% |
| Ash | 6.9% | 7.7% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 36
The kind of meat scored best (8 of 15). Starch scored lowest (4.4 of 20).
How much meat?
13.7 / 45 points- Meat on the label12.3 / 35 points
35.2% declared meat, as weighed before cooking; full marks at 100%.
- Protein level1.4 / 10 points
Protein is 28.1% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
4.4 / 20 pointsEstimated carbohydrate: About 46.8% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
10 / 20 pointsHow it’s made: Cold-pressed: 10 of 20.
What kind of meat?
8 / 15 points- How the meat is listed8 / 12 points
The label lists the meat as dried, unnamed dried, unnamed fresh and fresh, which earns 67% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 47% to 30% by dry weight, and protein is about 40%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
1 noted, no points taken: yucca extract. 27 flagged nothing.
- 1 noted
- 27 nothing flagged
- 11 not in our ingredient database yet
- Yucca extractNoted, no points takenFeed material (flavouring)
Why it’s noted and sources
Added to reduce stool odour. The ASPCA lists the yucca plant as toxic to dogs, and in a dog study the extract raised a liver enzyme at 750 mg/kg of food, though not at 500. Labels rarely give the amount. We note it, but take no points off.
27 ingredients with nothing flagged
Algae, biotin (vitamin H/B7), choline chloride, egg, fennel, fish, folic acid (folate), gelatine (hydrolysed), linseed (flaxseed), millet, niacin (vitamin B3), pantothenic acid (vitamin B5), potato, rice, tocopherols (vitamin E), venison, vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), vitamin C (ascorbic acid)
Allowed up to a legal maximum, none declared above it: copper, iron, manganese, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Algae, biotin (vitamin H/B7), choline chloride, fish, folic acid (folate), gelatine (hydrolysed), millet, niacin (vitamin B3), pantothenic acid (vitamin B5), venison, vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), manganese, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Algae, egg, fish, gelatine (hydrolysed), linseed (flaxseed), millet, potato, rice, venison
- ASPCA Animal Poison ControlFennel
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Fennel
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
11 not in our ingredient database yet
Cold-pressed plant oil mix, dried and ground game bones, dried and ground red beetroot, dry peat, folic, forest fruits, green fish herbs, green mineral soil, ground dried barbary duck meat, muscle meat extract from green-lipped mussels, silica
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026. Down 5% since 10 Aug.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Since 10 Aug (3 readings): Zooplus UK down 5%.
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 15kg | £60.39 | £4.03/kg |
| 4 Oct 2026 | Zooplus UK | 5kg | £25.89 | £5.18/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 2 x 15kg | £118.99 | £3.97/kg |
| 27 Sep 2026 | Zooplus UK | 15kg | £60.39 | £4.03/kg |
| 27 Sep 2026 | Zooplus UK | 5kg | £25.79 | £5.16/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 2 x 15kg | £118.99 | £3.97/kg |
| 10 Aug 2026 | Zooplus UK | 15kg | £63.29 | £4.22/kg |
| 10 Aug 2026 | Zooplus UK | 5kg | £26.99 | £5.40/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack: 2 x 15kg | £124.99 | £4.17/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 13 to 24 points higher and cost up to 4% more.

- Meat
- 78% this food 35.2%
- Carbs
- about 8% this food about 47%
- To feed
- about the same per 1,000 kcal
+24 pointsCompare

- Meat
- 73% this food 35.2%
- Carbs
- about 24% this food about 47%
- To feed
- 16% less per 1,000 kcal
+21 pointsCompare

- Meat
- 74% this food 35.2%
- Carbs
- about 27% this food about 47%
- To feed
- 4% more per 1,000 kcal
+21 pointsCompare

- Meat
- 59% this food 35.2%
- Carbs
- about 33% this food about 47%
- To feed
- 64% less per 1,000 kcal
+13 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Read from 1 shop, saved 4 Oct 2026.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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