Markus Mühle TRUE NATURE

2 prices from Zooplus UK

Markus Mühle TRUE NATURE

DryCompleteAdultContains grainFish oil
31/ 100
WeakTop 49% of dry foods

89% of dry foods score under 45.

Score v6.1.0 · label checked 4 Oct 2026

Good points

  • No ingredient deductions

Worth knowing

  • About 48% carbs (dry weight)
  • Some meat not named by animal

First ingredients: Dried Swiss chicken meat (29%), steamed potatoes (16%), brown rice, dried Arctic sea fish (6%)… All ingredients

Label checked
Meat
35%
Protein, dry weight
27%
Carbs, dry weight
~48%
kcal/100 g
316

Ingredients

Listed first: Dried Swiss chicken meat. 35% of the recipe is declared meat.

  • Meat 35%
  • Plants 19%
  • Other 4%
  • No amount given 42%

Dried Swiss chicken meat (29%), steamed potatoes (16%), brown rice, dried Arctic sea fish (6%), pureed vegetables (beets, chicory, celery, chard, parsnips, parsley root), cold-pressed vegetable oils (flaxseed, canola, walnut and evening primrose oil), chestnut flour, rice germ, seafood mixture (4% - consists of seaweed, mussel meat, shellfish), fish oil, Alpine herbs (3% - consists of fennel, nettle, dandelion, caraway, chamomile, thyme, raspberry leaves, blackberry leaves, gentian), alfalfa, fenugreek seeds, milk thistle seeds, mineral clay, rosemary oil, marigold extract. Natural vitamins and trace elements: Vitamin A (9,500 IU/kg), vitamin D (950 IU/kg), vitamin E (90 mg/kg), vitamin B1 (3.5 mg/kg), vitamin B2 (7 mg/kg), vitamin B6 (4.2 mg/kg), vitamin B12 (42 mcg/kg), biotin (200 mcg/kg), folic acid (0.35 mg/kg), niacin (21 mg/kg), vitamin C (100 mg/kg), pantothenic acid (7 mg/kg), choline (1.000 mg/kg), iron (180 mg/kg), cobalt (1 mg/kg), manganese (40 mg/kg), selenium (0.25 mg/kg ), copper (6.5 mg/kg), zinc (65 mg/kg), iodine (1.6 mg/kg)

Meat named animal proteinGrain cereals

Additives

According to the manufacturer no artificial additives have been used

How we read this label

First ingredient: “Dried Swiss chicken meat”. It names the animal.

Each ingredient on the label, how we read it, and the share the label gives
On the labelWe read it asShare on the label
Dried Swiss chicken meat (29%)Named meat29%
steamed potatoes (16%)Vegetable, fruit or plant16%
brown riceGrainNot given
dried Arctic sea fish (6%)Meat, animal not named6%
pureed vegetables (beets, chicory, celery, chard, parsnips,…Vegetable, fruit or plantNot given
cold-pressed vegetable oils (flaxseed, canola, walnut and e…Fat, stock, extract or other processed ingredientNot given
chestnut flourOtherNot given
rice germGrainNot given
seafood mixture (4% - consists of seaweed, mussel meat, she…Other4%
fish oilFat, stock, extract or other processed ingredientNot given
Alpine herbs (3% - consists of fennel, nettle, dandelion, c…Vegetable, fruit or plant3%
alfalfaVegetable, fruit or plantNot given
fenugreek seedsOtherNot given
milk thistle seedsOtherNot given
mineral clayOtherNot given
rosemary oilFat, stock, extract or other processed ingredientNot given
marigold extract. Natural vitamins andOtherNot given

Read automatically from the label. Spotted a misreading? Tell us

Nutrition

Protein 27% and carbs about 48%, with the water taken out.

Analysis as sold and with the water taken out
NutrientAs soldDry weight
Protein24%27%
within the usual 26 to 32% for dry foods
Fat9.6%11%
Carbohydrate~43%~48%
within the usual 39 to 50% for dry foods
Fibre5.7%6.3%
Ash7.8%8.7%
Moisturenot on label, 10% assumed10%taken out

Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.

Energy316 kcal/100 gCalculated from the analysis.

Why it scores 31

The kind of meat scored best (7.7 of 15). Starch scored lowest (4.1 of 20).

  1. How much meat?

    13.4 / 45 points
    • Meat on the label12.3 / 35 points

      35% declared meat, as weighed before cooking; full marks at 100%.

    • Protein level1.1 / 10 points

      Protein is 26.7% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.

  2. How much starch?

    4.1 / 20 points

    Estimated carbohydrate: About 47.7% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.

  3. How processed?

    6 / 20 points

    How it’s made: Extruded kibble: 6 of 20.

  4. What kind of meat?

    7.7 / 15 points
    • How the meat is listed7.7 / 12 points

      The label lists the meat as dried and unnamed dried, which earns 64% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.

    • Organ meat0 / 3 points

      No organ meat named.

No ingredient deductions.

Each bar is as long as the points it is worth, out of 100 in all.

Against other dry foods

Top 49% of dry foods. 48 foods share this score. Each bar counts the ranked dry foods in a 5-point step of score.

What the score means

One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.

75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.

How we rate foods →

Less starch in the bowl

Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 48% to 31% by dry weight, and protein is about 39%.

Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.

Best wet foods →

Ingredient notes

Nothing flagged in 30 ingredients. 6 are not in our ingredient database yet.

30 ingredients with nothing flagged

Alfalfa, biotin (vitamin H/B7), choline chloride, fenugreek, fish, fish oil, folic acid (folate), marigold meal, milk thistle, minerals, niacin (vitamin B3), pantothenic acid (vitamin B5), potato, rice, rosemary, tocopherols (vitamin E), vegetables, vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), vitamin C (ascorbic acid)

Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc

Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.

Sources for these ingredients
6 not in our ingredient database yet

Alpine herbs, chestnut flour, cobalt, cold-pressed vegetable oils, dried arctic sea fish, dried swiss chicken meat

Not in our ingredient database yet, so no judgement either way.

Notes come from published sources about each ingredient, not about this food. How we decide

Prices

One shop we track sells this: Zooplus UK. Checked 4 Oct 2026. Down 5% since 10 Aug.

In stock first, cheapest per kg first, excluding deliveryExcluding delivery

Prices from each shop
ShopPackPricePer kgLink
Zooplus UKEconomy Pack: 2 x 15kg · £132.49 down 5% since 10 AugEconomy Pack: 2 x 15kg£132.49£4.42/kgCheapest in stockVisit
Zooplus UK15kg · £67.19 down 5% since 10 Aug15kg£67.19£4.48/kgVisit

Since 10 Aug (3 readings): Zooplus UK down 5%.

Show the chart
View the readings as a table
Every reading we have, newest first
DayShopPackPricePer kg
4 Oct 2026Zooplus UK15kg£67.19£4.48/kg
4 Oct 2026Zooplus UKEconomy Pack: 2 x 15kg£132.49£4.42/kg
27 Sep 2026Zooplus UK15kg£67.19£4.48/kg
27 Sep 2026Zooplus UKEconomy Pack: 2 x 15kg£132.49£4.42/kg
10 Aug 2026Zooplus UK15kg£70.39£4.69/kg
10 Aug 2026Zooplus UKEconomy Pack: 2 x 15kg£138.99£4.63/kg

Your dog

Cost per day and grams for your dog

Alternatives

4 dry foods score 26 to 29 points higher and cost up to 22% more.

Compare side by side →
Meat
78% this food 35%
Carbs
about 8% this food about 48%
To feed
11% less per 1,000 kcal

+29 pointsCompare

Meat
76% this food 35%
Carbs
about 26% this food about 48%
To feed
22% more per 1,000 kcal

+28 pointsCompare

Meat
74% this food 35%
Carbs
about 27% this food about 48%
To feed
9% less per 1,000 kcal

+26 pointsCompare

Meat
73% this food 35%
Carbs
about 24% this food about 48%
To feed
27% less per 1,000 kcal

+26 pointsCompare

Carbs are a share of the dry food, with the water taken out.

Sources

Read from 1 shop, saved 4 Oct 2026.

Page we read, saved 4 Oct 2026: Zooplus UK.

Score method v6.1.0 · ingredient notes v2.4.0

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