

2 prices from Zooplus UK
Markus Mühle TRUE NATURE
Good points
- No ingredient deductions
Worth knowing
- About 48% carbs (dry weight)
- Some meat not named by animal
First ingredients: Dried Swiss chicken meat (29%), steamed potatoes (16%), brown rice, dried Arctic sea fish (6%)… All ingredients
Label checked- Meat
- 35%
- Protein, dry weight
- 27%
- Carbs, dry weight
- ~48%
- kcal/100 g
- 316
Ingredients
Listed first: Dried Swiss chicken meat. 35% of the recipe is declared meat.
- Meat 35%
- Plants 19%
- Other 4%
- No amount given 42%
Dried Swiss chicken meat (29%), steamed potatoes (16%), brown rice, dried Arctic sea fish (6%), pureed vegetables (beets, chicory, celery, chard, parsnips, parsley root), cold-pressed vegetable oils (flaxseed, canola, walnut and evening primrose oil), chestnut flour, rice germ, seafood mixture (4% - consists of seaweed, mussel meat, shellfish), fish oil, Alpine herbs (3% - consists of fennel, nettle, dandelion, caraway, chamomile, thyme, raspberry leaves, blackberry leaves, gentian), alfalfa, fenugreek seeds, milk thistle seeds, mineral clay, rosemary oil, marigold extract. Natural vitamins and trace elements: Vitamin A (9,500 IU/kg), vitamin D (950 IU/kg), vitamin E (90 mg/kg), vitamin B1 (3.5 mg/kg), vitamin B2 (7 mg/kg), vitamin B6 (4.2 mg/kg), vitamin B12 (42 mcg/kg), biotin (200 mcg/kg), folic acid (0.35 mg/kg), niacin (21 mg/kg), vitamin C (100 mg/kg), pantothenic acid (7 mg/kg), choline (1.000 mg/kg), iron (180 mg/kg), cobalt (1 mg/kg), manganese (40 mg/kg), selenium (0.25 mg/kg ), copper (6.5 mg/kg), zinc (65 mg/kg), iodine (1.6 mg/kg)
Meat named animal proteinGrain cereals
Additives
According to the manufacturer no artificial additives have been used
How we read this label
First ingredient: “Dried Swiss chicken meat”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Dried Swiss chicken meat (29%) | Named meat | 29% |
| steamed potatoes (16%) | Vegetable, fruit or plant | 16% |
| brown rice | Grain | Not given |
| dried Arctic sea fish (6%) | Meat, animal not named | 6% |
| pureed vegetables (beets, chicory, celery, chard, parsnips,… | Vegetable, fruit or plant | Not given |
| cold-pressed vegetable oils (flaxseed, canola, walnut and e… | Fat, stock, extract or other processed ingredient | Not given |
| chestnut flour | Other | Not given |
| rice germ | Grain | Not given |
| seafood mixture (4% - consists of seaweed, mussel meat, she… | Other | 4% |
| fish oil | Fat, stock, extract or other processed ingredient | Not given |
| Alpine herbs (3% - consists of fennel, nettle, dandelion, c… | Vegetable, fruit or plant | 3% |
| alfalfa | Vegetable, fruit or plant | Not given |
| fenugreek seeds | Other | Not given |
| milk thistle seeds | Other | Not given |
| mineral clay | Other | Not given |
| rosemary oil | Fat, stock, extract or other processed ingredient | Not given |
| marigold extract. Natural vitamins and | Other | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 27% and carbs about 48%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 24% | 27% |
| within the usual 26 to 32% for dry foods | ||
| Fat | 9.6% | 11% |
| Carbohydrate | ~43% | ~48% |
| within the usual 39 to 50% for dry foods | ||
| Fibre | 5.7% | 6.3% |
| Ash | 7.8% | 8.7% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 31
The kind of meat scored best (7.7 of 15). Starch scored lowest (4.1 of 20).
How much meat?
13.4 / 45 points- Meat on the label12.3 / 35 points
35% declared meat, as weighed before cooking; full marks at 100%.
- Protein level1.1 / 10 points
Protein is 26.7% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
4.1 / 20 pointsEstimated carbohydrate: About 47.7% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
6 / 20 pointsHow it’s made: Extruded kibble: 6 of 20.
What kind of meat?
7.7 / 15 points- How the meat is listed7.7 / 12 points
The label lists the meat as dried and unnamed dried, which earns 64% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 48% to 31% by dry weight, and protein is about 39%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
Nothing flagged in 30 ingredients. 6 are not in our ingredient database yet.
30 ingredients with nothing flagged
Alfalfa, biotin (vitamin H/B7), choline chloride, fenugreek, fish, fish oil, folic acid (folate), marigold meal, milk thistle, minerals, niacin (vitamin B3), pantothenic acid (vitamin B5), potato, rice, rosemary, tocopherols (vitamin E), vegetables, vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), vitamin C (ascorbic acid)
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Alfalfa, biotin (vitamin H/B7), choline chloride, fenugreek, fish, folic acid (folate), marigold meal, niacin (vitamin B3), pantothenic acid (vitamin B5), vegetables, vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), manganese, selenium, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Alfalfa, fenugreek, fish, fish oil, marigold meal, minerals, potato, rice, rosemary, vegetables
- ASPCA Animal Poison ControlRosemary
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- FSA register of feed additives (GB)Milk thistle
- FSA register of feed additives (GB)Rosemary
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
- Use of Milk Thistle in Farm and Companion Animals (PMC11961297)Milk thistle
6 not in our ingredient database yet
Alpine herbs, chestnut flour, cobalt, cold-pressed vegetable oils, dried arctic sea fish, dried swiss chicken meat
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026. Down 5% since 10 Aug.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Since 10 Aug (3 readings): Zooplus UK down 5%.
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 15kg | £67.19 | £4.48/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 2 x 15kg | £132.49 | £4.42/kg |
| 27 Sep 2026 | Zooplus UK | 15kg | £67.19 | £4.48/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 2 x 15kg | £132.49 | £4.42/kg |
| 10 Aug 2026 | Zooplus UK | 15kg | £70.39 | £4.69/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack: 2 x 15kg | £138.99 | £4.63/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 26 to 29 points higher and cost up to 22% more.

- Meat
- 78% this food 35%
- Carbs
- about 8% this food about 48%
- To feed
- 11% less per 1,000 kcal
+29 pointsCompare

- Meat
- 76% this food 35%
- Carbs
- about 26% this food about 48%
- To feed
- 22% more per 1,000 kcal
+28 pointsCompare

- Meat
- 74% this food 35%
- Carbs
- about 27% this food about 48%
- To feed
- 9% less per 1,000 kcal
+26 pointsCompare

- Meat
- 73% this food 35%
- Carbs
- about 24% this food about 48%
- To feed
- 27% less per 1,000 kcal
+26 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Read from 1 shop, saved 4 Oct 2026.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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