2 prices from The Natural Pet Store
Freeze-dried rawCompleteAdultGrain-freeFree-range
Good points
- 86.5% meat
- Low starch, about 14% carbs
- Freeze-dried, not extruded
Worth knowing
- Includes digest or flavouring
First ingredients: Boneless Free Range Turkey 86.5%, Sweet Potato 5%, Carrots 5%, Cranberries 1%, Glucosamine (750mg/kg)… All ingredients
Label taken from the maker’s website- Meat
- 86.5%
- Protein, dry weight
- 36%
- Carbs, dry weight
- ~14%
- kcal/100 g
- 543
Ingredients
Listed first: Boneless Free Range Turkey. 86.5% of the recipe is declared meat.
- Meat 86.5%
- Plants 11%
- Other 0.1%
- No amount given 2.4%
Boneless Free Range Turkey 86.5%, Sweet Potato 5%, Carrots 5%, Cranberries 1%, Glucosamine (750mg/kg), Chondroitin Sulphate (750mg/kg), Seaweed 0.1%, Yucca, Chicory Extract, Green Tea 0.005% Dandelion Root, Hawthorn Leaf 0.005%
Meat named animal protein
From the maker’s website, checked 28 Sep 2026.
Additives
Vitamins: Vitamin A 7500IU, Vitamin D3 250IU, Vitamin E 50mg Trace elements: Zinc (Zinc chelate of protein hydrolysates) 15mg, Iron (Iron (II) sulphate monohydrate) 10mg, Manganese (Manganese suplhate monohydrate) 2.5mg, Copper (Copper (II) sulphate pentahydrate) 1.5mg, Iodine (Calcium iodate, anhydrous) 0.1mg, Selenium (Selenised yeast Saccharomyces cerevisiae CNCM 1-3060, inactivated) 0.02mg Antioxidant: Tocopherols extracts from vegetable oils 150mg Flavourings: Rosemary oil extract 4mg
How we read this label
First ingredient: “Boneless Free Range Turkey 86.5%”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Boneless Free Range Turkey 86.5% | Named meat | 86.5% |
| Sweet Potato 5% | Vegetable, fruit or plant | 5% |
| Carrots 5% | Vegetable, fruit or plant | 5% |
| Cranberries 1% | Vegetable, fruit or plant | 1% |
| Glucosamine (750mg/kg) | Other | Not given |
| Chondroitin Sulphate (750mg/kg) | Other | Not given |
| Seaweed 0.1% | Vegetable, fruit or plant | 0.1% |
| Yucca | Other | Not given |
| Chicory Extract | Fat, stock, extract or other processed ingredient | Not given |
| Green Tea 0.005% | Vegetable, fruit or plant | 0.005% |
| Dandelion Root | Other | Not given |
| Hawthorn Leaf 0.005% | Other | 0.005% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 36% and carbs about 14%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 35% | 36% |
| below the usual 40 to 49% for freeze-dried and air-dried foods | ||
| Fat | 41% | 42% |
| Carbohydrate | ~14% | ~14% |
| within the usual 7 to 14% for freeze-dried and air-dried foods | ||
| Fibre | 1% | 1% |
| Ash | 7% | 7.1% |
| Moisture | 2% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the freeze-dried and air-dried foods we rate.
Energy543 kcal/100 g
Why it scores 74
The kind of meat scored best (12 of 15). How it’s made scored lowest (14 of 20).
How much meat?
32.9 / 45 points- Meat on the label30.3 / 35 points
86.5% declared meat, as weighed before cooking; full marks at 100%.
- Protein level2.6 / 10 points
Protein is 35.7% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
15.2 / 20 pointsEstimated carbohydrate: About 14.3% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
14 / 20 pointsHow it’s made: Freeze-dried: 15 of 20. Minus 1 for digest or flavouring.
What kind of meat?
12 / 15 points- How the meat is listed12 / 12 points
The label lists the meat as fresh, which earns 100% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other freeze-dried and air-dried foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Ingredient notes
1 noted, no points taken: yucca extract. 18 flagged nothing.
- 1 noted
- 18 nothing flagged
- Yucca extractNoted, no points takenFeed material (flavouring)
Why it’s noted and sources
Added to reduce stool odour. The ASPCA lists the yucca plant as toxic to dogs, and in a dog study the extract raised a liver enzyme at 750 mg/kg of food, though not at 500. Labels rarely give the amount. We note it, but take no points off.
18 ingredients with nothing flagged
Carrot, chicory root extract, chondroitin, cranberries, glucosamine, green tea extract, hawthorn, seaweed, sweet potato, tocopherols (vitamin E), turkey
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol)
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Chicory root extract, chondroitin, cranberries, glucosamine, green tea extract, seaweed, manganese, selenium, vitamin A (retinyl acetate)
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Carrot, chicory root extract, cranberries, green tea extract, seaweed, sweet potato, turkey
- ASPCA Animal Poison ControlHawthorn
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA 2018 opinion on green tea catechins (PMC7009618)Green tea extract
- EFSA FEEDAP (PMC13063795)Cranberries
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Seaweed
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: The Natural Pet Store. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Price unchanged since 28 Sep (2 readings, one a week).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | The Natural Pet Store | 1.5kg | £99.99 | £66.66/kg |
| 4 Oct 2026 | The Natural Pet Store | 400g | £28.99 | £72.47/kg |
| 28 Sep 2026 | The Natural Pet Store | 1.5kg | £99.99 | £66.66/kg |
| 28 Sep 2026 | The Natural Pet Store | 400g | £28.99 | £72.47/kg |
Your dog
Cost per day and grams for your dog
Alternatives
2 dry foods score 6 to 14 points higher at the same price or less.
- Meat
- 96% this food 86.5%
- Carbs
- about 4% this food about 14%
- To feed
- 11% less per 1,000 kcal
+14 pointsCompare
- Meat
- 80% this food 86.5%
- Carbs
- about 9% this food about 14%
- To feed
- 20% less per 1,000 kcal
+6 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Taken from the maker’s page, checked 28 Sep 2026.
From the maker’s website. The ingredients and analysis here are the maker’s current label, from their product page, checked 28 Sep 2026. Shops may still stock packs with the older recipe.
Pages we read, saved 4 Oct 2026: McAdams Pet Foods (the maker), The Natural Pet Store, The Little Green Hound Pantry (saved 28 Sep 2026).
Score method v6.1.0 · ingredient notes v2.4.0
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