Nulo Freeze-Dried Raw Dog Food Turkey with Salmon & Strawberries
85% meatFreeze-dried raw · All ages
Excellent£67.96/kg
2 prices from ZIWI
DryCompleteAdultGrain-free
Good points
- 96% meat
- Almost no starch
- Air-dried, not extruded
First ingredients: 93% Venison and Venison Organs (including Venison, Tripe, Heart, Lung, Liver, Kidney, Bone, Cartilage)… All ingredients
Label taken from the maker’s website- Meat
- 96%
- Protein, dry weight
- 54%
- Carbs, dry weight
- ~4%
- kcal/100 g
- 465
Ingredients
Listed first: Venison and Venison Organs. 96% of the recipe is declared meat.
93% Venison and Venison Organs (including Venison, Tripe, Heart, Lung, Liver, Kidney, Bone, Cartilage), 3% New Zealand Green Mussel, Lecithin, Parsley, Dried Apple Pomace, Chicory Inulin, Minerals, Dried Organic Kelp
Meat named animal protein
From the maker’s website, checked 28 Sep 2026.
Additives
per kg: Vitamin D3 840 IU, Zinc (as Zinc Chelate of Protein Hydrolysates) 40 mg, Copper (as Copper (II) Chelate of Protein Hydrolysates) 4.8 mg, Iron (as Iron (II) Chelate of Glycine Hydrate) 45 mg, Manganese (as Manganese Chelate of Protein Hydrolysates) 4.7 mg, Selenium (as Selenised yeast Saccharomyces cerevisiae CNCM I-3060) 0.09 mg; Technological Additives: Antioxidants (tocopherol extracts from vegetable oils).
How we read this label
First ingredient: “93% Venison and Venison Organs”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| 93% Venison and Venison Organs (including Venison, Tripe, H… | Named meat | 93% |
| 3% New Zealand Green Mussel | Named meat | 3% |
| Lecithin | Other | Not given |
| Parsley | Vegetable, fruit or plant | Not given |
| Dried Apple Pomace | Vegetable, fruit or plant | Not given |
| Chicory Inulin | Vegetable, fruit or plant | Not given |
| Minerals | Other | Not given |
| Dried Organic Kelp | Vegetable, fruit or plant | Not given |
| Nutritional Additives ( | Other | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 54% and carbs about 4%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 49.5% | 54% |
| above the usual 40 to 49% for freeze-dried and air-dried foods | ||
| Fat | 27% | 30% |
| Carbohydrate | ~3.5% | ~3.8% |
| below the usual 7 to 14% for freeze-dried and air-dried foods | ||
| Fibre | 1% | 1.1% |
| Ash | 10% | 11% |
| Moisture | 9% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the freeze-dried and air-dried foods we rate.
Energy465 kcal/100 g
Why it scores 88
The kind of meat scored best (15 of 15). How it’s made scored lowest (15 of 20).
How much meat?
39.3 / 45 points- Meat on the label33.6 / 35 points
96% declared meat, as weighed before cooking; full marks at 100%.
- Protein level5.7 / 10 points
Protein is 54.4% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
18.7 / 20 pointsEstimated carbohydrate: About 3.8% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
15 / 20 pointsHow it’s made: Air-dried: 15 of 20.
What kind of meat?
15 / 15 points- How the meat is listed12 / 12 points
The label lists the meat as fresh, which earns 100% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat3 / 3 points
Organ meat such as liver, heart, kidney or tripe is named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other freeze-dried and air-dried foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Ingredient notes
1 noted, no points taken: parsley. 12 flagged nothing.
- 1 noted
- 12 nothing flagged
- 1 not in our ingredient database yet
- ParsleyNoted, no points takenFeed material (vegetable)
Why it’s noted and sources
Only large amounts cause problems (sun sensitivity); the small amounts used in food aren't a concern.
12 ingredients with nothing flagged
Antioxidants, apples, chicory root extract, green-lipped mussel, minerals, venison
Allowed up to a legal maximum, none declared above it: copper, iron, manganese, selenium, vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, apples, chicory root extract, green-lipped mussel, venison, manganese, selenium, zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Antioxidants, apples, chicory root extract, green-lipped mussel, minerals, venison
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
1 not in our ingredient database yet
Lecithin
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: ZIWI. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Price unchanged since 28 Sep (2 readings, one a week).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | ZIWI | 1kg | £56.49 | £56.49/kg |
| 4 Oct 2026 | ZIWI | 2.5kg | £126.79 | £50.72/kg |
| 28 Sep 2026 | ZIWI | 1kg | £56.49 | £56.49/kg |
| 28 Sep 2026 | ZIWI | 2.5kg | £126.79 | £50.72/kg |
Your dog
Cost per day and grams for your dog
Similar foods
4 dry foods from other brands to compare, scoring 76 to 85.
Nature's Variety Complete Freeze Dried Chicken Dog Food
80% meatFreeze-dried raw · Adult
Excellent£37.42/kg, out of stock
Pets Love Fresh Freeze Dried Complete - Chicken, Sweet Potato, Peas and Apple
80% meatFreeze-dried raw · Adult
Excellent£59.93/kg
Sources
Taken from the maker’s page, checked 28 Sep 2026.
From the maker’s website. The ingredients and analysis here are the maker’s current label, from their product page, checked 28 Sep 2026. Shops may still stock packs with the older recipe.
Page we read, saved 4 Oct 2026: ZIWI (the maker).
Score method v6.1.0 · ingredient notes v2.4.0
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