10 prices from Embark on Raw, ROAR Pet Supplies and 3 more
Natural Instinct Puppy Turkey, Salmon and Tripe
RawCompletePuppyGrain-freeFish oil
ExcellentTop 47% of raw foods
Good points
- 85% meat
- Low starch, about 6% carbs
- Raw, the least processed
First ingredients: beef green tripe 14%, beef heart 5%, beef liver 4%, salmon 15%, turkey 37%… All ingredients
Label taken from the maker’s website- Meat
- 85%
- Protein, dry weight
- 62%
- Carbs, dry weight
- ~6%
- kcal/100 g
- 109
Ingredients
Listed first: Beef green tripe. 85% of the recipe is declared meat.
- Meat 85%
- No amount given 15%
beef green tripe 14%, beef heart 5%, beef liver 4%, salmon 15%, turkey 37%, turkey heart 10%, apple, butternut squash, carrot, kelp, salmon oil, spinach, wheatgrass
Meat named animal protein
From the maker’s website, checked 28 Sep 2026.
How we read this label
| On the label | We read it as | Share on the label |
|---|---|---|
| beef green tripe 14% | Named meat | 14% |
| beef heart 5% | Named meat | 5% |
| beef liver 4% | Named meat | 4% |
| salmon 15% | Named meat | 15% |
| turkey 37% | Named meat | 37% |
| turkey heart 10% | Named meat | 10% |
| apple | Vegetable, fruit or plant | Not given |
| butternut squash | Vegetable, fruit or plant | Not given |
| carrot | Vegetable, fruit or plant | Not given |
| kelp | Vegetable, fruit or plant | Not given |
| salmon oil | Fat, stock, extract or other processed ingredient | Not given |
| spinach | Vegetable, fruit or plant | Not given |
| wheatgrass | Other | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 62% and carbs about 6%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 15.5% | 62% |
| above the usual 43 to 57% for raw foods | ||
| Fat | 5.8% | 23% |
| Carbohydrate | ~1.4% | ~5.6% |
| within the usual 0 to 7% for raw foods | ||
| Fibre | 0.4% | 1.6% |
| Ash | 2.1% | 8.3% |
| Moisture | 74.8% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the raw foods we rate.
Energy109 kcal/100 gCalculated from the analysis.
Why it scores 89
Full marks for how it’s made and the kind of meat. Meat scored lowest (36.7 of 45).
How much meat?
36.7 / 45 points- Meat on the label29.8 / 35 points
85% declared meat, as weighed before cooking; full marks at 100%.
- Protein level6.9 / 10 points
Protein is 61.5% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
18.1 / 20 pointsEstimated carbohydrate: About 5.6% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
20 / 20 pointsHow it’s made: Raw: 20 of 20.
What kind of meat?
15 / 15 points- How the meat is listed12 / 12 points
The label lists the meat as fresh, which earns 100% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat3 / 3 points
Organ meat such as liver, heart, kidney or tripe is named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other raw foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Ingredient notes
Nothing flagged in 11 ingredients. 1 is not in our ingredient database yet.
11 ingredients with nothing flagged
Apples, beef, carrot, heart (animal organ), liver (animal organ), pumpkin, salmon, salmon oil, seaweed, spinach, turkey
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Apples, beef, carrot, heart (animal organ), liver (animal organ), pumpkin, salmon, salmon oil, seaweed, spinach, turkey
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Apples, heart (animal organ), liver (animal organ), pumpkin, seaweed, spinach
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Seaweed
1 not in our ingredient database yet
Wheatgrass
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
Lowest £4.89/kg at Embark on Raw and 2 more, 9% below the dearest. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
| Shop | Pack | Price | Per kg | Link |
|---|---|---|---|---|
| Embark on Raw1kg · £4.89 | 1kg | £4.89 | £4.89/kgCheapest in stock | Visit |
| ROAR Pet Supplies1kg · £4.89 | 1kg | £4.89 | £4.89/kg | Visit |
| Raw Dog Food Surrey1kg · £4.89 | 1kg | £4.89 | £4.89/kg | Visit |
| Natural Instinct1kg · £4.99 | 1kg | £4.99 | £4.99/kg | Visit |
| Embark on Raw2 x 500g · £5.39 | 2 x 500g | £5.39 | £5.39/kg | Visit |
No price has changed since 28 Sep (2 readings, one a week).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Embark on Raw | 1kg | £4.89 | £4.89/kg |
| 4 Oct 2026 | Embark on Raw | 2 x 500g | £5.39 | £5.39/kg |
| 4 Oct 2026 | Natural Instinct | 1kg | £4.99 | £4.99/kg |
| 4 Oct 2026 | Natural Instinct | 2 x 500g | £5.69 (out of stock) | £5.69/kg |
| 4 Oct 2026 | Raw Dog Food Surrey | 1kg | £4.89 | £4.89/kg |
| 4 Oct 2026 | Raw Dog Food Surrey | 2 x 500g | £5.39 | £5.39/kg |
| 4 Oct 2026 | ROAR Pet Supplies | 1kg | £4.89 | £4.89/kg |
| 4 Oct 2026 | ROAR Pet Supplies | 2 x 500g | £5.39 | £5.39/kg |
| 4 Oct 2026 | Trusty Pet Supplies | 1kg | £6.00 (out of stock) | £6.00/kg |
| 28 Sep 2026 | Embark on Raw | 1kg | £4.89 | £4.89/kg |
| 28 Sep 2026 | Embark on Raw | 2 x 500g | £5.39 | £5.39/kg |
| 28 Sep 2026 | Natural Instinct | 1kg | £4.99 (out of stock) | £4.99/kg |
| 28 Sep 2026 | Natural Instinct | 2 x 500g | £5.69 (out of stock) | £5.69/kg |
| 28 Sep 2026 | Raw Dog Food Surrey | 1kg | £4.89 | £4.89/kg |
| 28 Sep 2026 | Raw Dog Food Surrey | 2 x 500g | £5.39 | £5.39/kg |
| 28 Sep 2026 | ROAR Pet Supplies | 1kg | £4.89 | £4.89/kg |
| 28 Sep 2026 | ROAR Pet Supplies | 2 x 500g | £5.39 | £5.39/kg |
| 28 Sep 2026 | Trusty Pet Supplies | 1kg | £6.00 (out of stock) | £6.00/kg |
Your dog
Cost per day and grams for your dog
Alternatives
3 raw foods score 7 to 8 points higher and cost up to 17% more.
- Meat
- 100% this food 85%
- Price
- 17% more per kg
+8 pointsCompare
- Meat
- 100% this food 85%
- Carbs
- about 2% this food about 6%
- To feed
- 19% less per 1,000 kcal
+7 pointsCompare
- Meat
- 100% this food 85%
- Carbs
- about 0% this food about 6%
- To feed
- 11% less per 1,000 kcal
+7 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Taken from the maker’s page, checked 28 Sep 2026.
From the maker’s website. The ingredients and analysis here are the maker’s current label, from their product page, checked 28 Sep 2026. Shops may still stock packs with the older recipe.
Pages we read, saved 4 Oct 2026: Natural Instinct (the maker), Raw Dog Food Surrey, ROAR Pet Supplies, Embark on Raw, Trusty Pet Supplies.
Score method v6.1.0 · ingredient notes v2.4.0
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