2 prices from Zooplus UK
Naturediet Feel Good Adult - White Fish
WetCompleteAdultContains grain
Good points
- 60% meat
- One animal protein: fish
- No ingredient deductions
Worth knowing
- Meat not named by animal
First ingredients: Fish (60%), rice (12%), potato (6%), dried seaweed All ingredients
Label checked- Meat
- 60%
- Protein, dry weight
- 39%
- Carbs, dry weight
- ~28%
- kcal/100 g
- 71
Ingredients
Listed first: Fish. 60% of the recipe is declared meat.
- Meat 60%
- Grain 12%
- Plants 6%
- No amount given 22%
Fish (60%), rice (12%), potato (6%), dried seaweed
Meat animal not namedGrain cereals
Additives
per kg: Nutritional additives: Vitamin A (3600 IU), vitamin D3 (300 IU), selenium [as sodium selenite] (0.048mg), iron [as iron-(II)-sulphate monohydrate] (14.4mg), copper [as copper-(II)-sulphate pentahydrate] (2mg), manganese [as manganous sulphate monohydrate] (2.4mg), zinc [as zinc sulphate monohydrate] (30mg).
How we read this label
First ingredient: “Fish”. It isn’t a named meat or fish.
| On the label | We read it as | Share on the label |
|---|---|---|
| Fish (60%) | Meat, animal not named | 60% |
| rice (12%) | Grain | 12% |
| potato (6%) | Vegetable, fruit or plant | 6% |
| dried seaweed. | Vegetable, fruit or plant | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 39% and carbs about 28%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 9% | 39% |
| within the usual 38 to 48% for wet foods | ||
| Fat | 2% | 8.7% |
| Carbohydrate | ~6.5% | ~28% |
| above the usual 9 to 21% for wet foods | ||
| Fibre | 3% | 13% |
| Ash | 2.5% | 11% |
| Moisture | 77% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the wet foods we rate.
Energy71 kcal/100 gCalculated from the analysis.
Why it scores 48
Meat scored best (24.2 of 45). How it’s made scored lowest (8 of 20).
How much meat?
24.2 / 45 points- Meat on the label21 / 35 points
60% declared meat, as weighed before cooking; full marks at 100%.
- Protein level3.2 / 10 points
Protein is 39.1% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
10.6 / 20 pointsEstimated carbohydrate: About 28.3% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
8 / 20 pointsHow it’s made: Cooked in the tin, tray or pouch: 8 of 20.
What kind of meat?
6 / 15 points- How the meat is listed6 / 12 points
The label lists the meat as unnamed fresh, which earns 50% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other wet foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Ingredient notes
Nothing flagged in 11 ingredients.
11 ingredients with nothing flagged
Fish, potato, rice, seaweed
Allowed up to a legal maximum, none declared above it: copper, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Fish, seaweed, manganese, selenium, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Fish, potato, rice, seaweed
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Seaweed
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Sold in multipacks. Prices are for the whole pack.
Price unchanged since 10 Aug (3 readings).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 18 x 390g | £24.09 | £3.43/kg |
| 4 Oct 2026 | Zooplus UK | Saver Pack: 36 x 390g | £46.69 | £3.33/kg |
| 27 Sep 2026 | Zooplus UK | 18 x 390g | £24.09 | £3.43/kg |
| 27 Sep 2026 | Zooplus UK | Saver Pack: 36 x 390g | £46.69 | £3.33/kg |
| 10 Aug 2026 | Zooplus UK | 18 x 390g | £24.09 | £3.43/kg |
| 10 Aug 2026 | Zooplus UK | Saver Pack: 36 x 390g | £46.69 | £3.33/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 wet foods score 20 to 25 points higher and cost up to 9% more.
- Meat
- 75% this food 60%
- Carbs
- about 4% this food about 28%
- To feed
- 9% more per 1,000 kcal
+25 pointsCompare
- Meat
- 70% this food 60%
- Carbs
- about 3% this food about 28%
- To feed
- 44% less per 1,000 kcal
+23 pointsCompare
- Meat
- 68% this food 60%
- Carbs
- about 1% this food about 28%
- To feed
- 7% less per 1,000 kcal
+22 pointsCompare
- Meat
- 66% this food 60%
- Carbs
- about 7% this food about 28%
- To feed
- 35% less per 1,000 kcal
+20 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Read from 1 shop, saved 4 Oct 2026.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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