

2 prices from Pets at Home and Northampton Raw Dog Food
Natures Menu Mighty Mixer with Salmon & Potato Dog Food
Good points
- No ingredient deductions
- Fresh meat, named by animal
Worth knowing
- 14.5% meat
- About 65% carbs (dry weight)
- Protein 15% (dry weight)
First ingredients: Potato (25%), Oats (23.6%), Peas (23.5%), Salmon (14.5%), Carrots (4.9%)… All ingredients
Ingredients match the maker’s own page- Meat
- 14.5%
- Protein, dry weight
- 15%
- Carbs, dry weight
- ~65%
- kcal/100 g
- 367
Ingredients
Listed first: Potato. 14.5% of the recipe is declared meat.
- Meat 14.5%
- Grain 23.6%
- Plants 57.4%
- Other 4.2%
Potato (25%), Oats (23.6%), Peas (23.5%), Salmon (14.5%), Carrots (4.9%), Apple (3%), Poultry fat (2.6%), Flaxseed (1%), Fish Oil (1%), Natural dried herbs and vegetables (0.4%, Kelp, Pumpkin, Chicory root, Rosemary), Dried broccoli (0.2%)
Meat named animal proteinGrain cereals
Additives
Vitamin A 27,000IU, Vitamin D 1,800IU, Vitamin E 135mg, Vitamin B6 11.8mg, Antioxidants. Trace Elements: Ferrous sulphate monohydrate 261mg (Fe: 86mg), Potassium Iodide 1.9mg (I: 1.4mg), Cupric sulphate pentahydrate 33mg (Cu: 8.8mg), Manganous Sulphate monohydrate 123mg (Mn: 40mg), Zinc sulphate monohydrate 396mg (Zn: 144mg), Sodium Selenite 0.2mg (Se: 0.1mg)
How we read this label
First ingredient: “Potato”. It isn’t a named meat or fish.
| On the label | We read it as | Share on the label |
|---|---|---|
| Potato (25%) | Vegetable, fruit or plant | 25% |
| Oats (23.6%) | Grain | 23.6% |
| Peas (23.5%) | Vegetable, fruit or plant | 23.5% |
| Salmon (14.5%) | Named meat | 14.5% |
| Carrots (4.9%) | Vegetable, fruit or plant | 4.9% |
| Apple (3%) | Vegetable, fruit or plant | 3% |
| Poultry fat (2.6%) | Fat, stock, extract or other processed ingredient | 2.6% |
| Flaxseed (1%) | Vegetable, fruit or plant | 1% |
| Fish Oil (1%) | Fat, stock, extract or other processed ingredient | 1% |
| Natural dried herbs and vegetables (0.4%, Kelp, Pumpkin, Ch… | Vegetable, fruit or plant | 0.4% |
| Dried broccoli (0.2%) | Vegetable, fruit or plant | 0.2% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 15% and carbs about 65%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 14% | 15% |
| Fat | 11.5% | 13% |
| Carbohydrate | ~59% | ~65% |
| Fibre | 3.4% | 3.7% |
| Ash | 3% | 3.3% |
| Moisture | 9% | taken out |
Carbohydrate is our estimate: what is left after the other shares.
Why it scores 23
The kind of meat scored best (12 of 15). Starch scored lowest (0 of 20).
How much meat?
5.1 / 45 points- Meat on the label5.1 / 35 points
14.5% declared meat, as weighed before cooking; full marks at 100%.
- Protein level0 / 10 points
Protein is 15.4% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
0 / 20 pointsEstimated carbohydrate: About 64.9% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
6 / 20 pointsHow it’s made: Extruded kibble: 6 of 20.
What kind of meat?
12 / 15 points- How the meat is listed12 / 12 points
The label lists the meat as fresh, which earns 100% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Ingredient notes
Nothing flagged in 22 ingredients.
22 ingredients with nothing flagged
Antioxidants, apples, broccoli, carrot, fish oil, herbs, linseed (flaxseed), oats, peas, potato, poultry fat, salmon, tocopherols (vitamin E), vitamin B6 (pyridoxine)
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Antioxidants, apples, broccoli, carrot, fish oil, herbs, linseed (flaxseed), oats, peas, potato, poultry fat, salmon
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, apples, broccoli, herbs, poultry fat, vitamin B6 (pyridoxine), manganese, selenium, vitamin A (retinyl acetate), zinc
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
Lowest £5.75/kg at Pets at Home, 12% below the dearest. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Since 10 Aug (3 readings): Pets at Home up 11%; 1 other shop unchanged.
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Northampton Raw Dog Food | 2kg | £13.00 | £6.50/kg |
| 4 Oct 2026 | Pets at Home | 2kg | £11.49 | £5.75/kg |
| 28 Sep 2026 | Northampton Raw Dog Food | 2kg | £13.00 | £6.50/kg |
| 27 Sep 2026 | Pets at Home | 2kg | £10.34 | £5.17/kg |
| 10 Aug 2026 | Pets at Home | 2kg | £10.34 | £5.17/kg |
Your dog
Cost per day and grams for your dog
Similar foods
4 dry foods from other brands to compare, scoring 78 to 88.




Sources
Matches the maker’s own page.
Checked against the maker. The ingredient list matches the one on the manufacturer’s own product page.
Pages we read, saved 4 Oct 2026: Pets at Home, Northampton Raw Dog Food.
Score method v6.1.0 · ingredient notes v2.4.0
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