3 prices from Pets at Home and The Natural Pet Store
Natures Menu Raw Freeze Dried Complete Adult Dog Food Chicken
Freeze-dried rawCompleteAdultGrain-free
Good points
- 80% meat
- Low starch, about 10% carbs
- Freeze-dried, not extruded
Worth knowing
- Added plant protein, starch or fibre
First ingredients: Chicken* (80%), Apples* (6%), Butternut Squash* (4.4%), Minerals, Pea Fibre*… All ingredients
Ingredients match the maker’s own page- Meat
- 80%
- Protein, dry weight
- 42%
- Carbs, dry weight
- ~10%
- kcal/100 g
- 440
Ingredients
Listed first: Chicken. 80% of the recipe is declared meat.
- Meat 80%
- Plants 11.4%
- Other 1.6%
- No amount given 7%
Chicken* (80%), Apples* (6%), Butternut Squash* (4.4%), Minerals, Pea Fibre*, Sweet Potato* (1%), Dried Carrot* (0.6%, equivalent to 5% fresh carrot), Cranberries* (0.5%), Blackberries* (0.5%), Flaxseed*, Chicory Root*, Kale*, Peppermint*, Coconut Oil*, Green Tea*, Yucca*, Rosemary*, Parsley*, Dandelion Root*, Hawthorn Leaf*. *Natural ingredients
Meat named animal protein
Additives
Nutritional Additives: Vitamins: Vitamin A 3133 IU, Vitamin E 44 mg.
How we read this label
First ingredient: “Chicken*”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Chicken* (80%) | Named meat | 80% |
| Apples* (6%) | Vegetable, fruit or plant | 6% |
| Butternut Squash* (4.4%) | Vegetable, fruit or plant | 4.4% |
| Minerals | Other | Not given |
| Pea Fibre* | Vegetable, fruit or plant | Not given |
| Sweet Potato* (1%) | Vegetable, fruit or plant | 1% |
| Dried Carrot* (0.6%, equivalent to 5% fresh carrot) | Vegetable, fruit or plant | 0.6% |
| Cranberries* (0.5%) | Vegetable, fruit or plant | 0.5% |
| Blackberries* (0.5%) | Vegetable, fruit or plant | 0.5% |
| Flaxseed* | Vegetable, fruit or plant | Not given |
| Chicory Root* | Vegetable, fruit or plant | Not given |
| Kale* | Vegetable, fruit or plant | Not given |
| Peppermint* | Other | Not given |
| Coconut Oil* | Fat, stock, extract or other processed ingredient | Not given |
| Green Tea* | Vegetable, fruit or plant | Not given |
| Yucca* | Other | Not given |
| Rosemary* | Vegetable, fruit or plant | Not given |
| Parsley* | Vegetable, fruit or plant | Not given |
| Dandelion Root* | Other | Not given |
| Hawthorn Leaf* | Other | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 42% and carbs about 10%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 39% | 42% |
| within the usual 40 to 49% for freeze-dried and air-dried foods | ||
| Fat | 32% | 34% |
| Carbohydrate | ~9% | ~9.6% |
| within the usual 7 to 14% for freeze-dried and air-dried foods | ||
| Fibre | 6% | 6.4% |
| Ash | 8% | 8.5% |
| Moisture | 6% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the freeze-dried and air-dried foods we rate.
Energy440 kcal/100 gCalculated from the analysis.
Why it scores 74
Starch scored best (16.8 of 20). How it’s made scored lowest (14 of 20).
How much meat?
31.6 / 45 points- Meat on the label28 / 35 points
80% declared meat, as weighed before cooking; full marks at 100%.
- Protein level3.6 / 10 points
Protein is 41.5% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
16.8 / 20 pointsEstimated carbohydrate: About 9.6% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
14 / 20 pointsHow it’s made: Freeze-dried: 15 of 20. Minus 1 for added plant protein, starch or fibre.
What kind of meat?
12 / 15 points- How the meat is listed12 / 12 points
The label lists the meat as fresh, which earns 100% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other freeze-dried and air-dried foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Ingredient notes
3 noted, none cost points: mint, parsley and yucca extract. 19 flagged nothing.
- 3 noted
- 19 nothing flagged
- MintNoted, no points takenFeed material (herb)
Why it’s noted and sources
Mint can upset a dog's stomach if eaten in large amounts; at the small amounts used in food, EU assessors found it safe.
- ParsleyNoted, no points takenFeed material (vegetable)
Why it’s noted and sources
Only large amounts cause problems (sun sensitivity); the small amounts used in food aren't a concern.
- Yucca extractNoted, no points takenFeed material (flavouring)
Why it’s noted and sources
Added to reduce stool odour. The ASPCA lists the yucca plant as toxic to dogs, and in a dog study the extract raised a liver enzyme at 750 mg/kg of food, though not at 500. Labels rarely give the amount. We note it, but take no points off.
19 ingredients with nothing flagged
Apples, blackberries, carrot, chicken, chicory root extract, coconut oil, cranberries, dandelion root, green tea extract, hawthorn, kale, linseed (flaxseed), minerals, pea fibre, pumpkin, rosemary, sweet potato, tocopherols (vitamin E)
Allowed up to a legal maximum, none declared above it: vitamin A (retinyl acetate)
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Apples, blackberries, carrot, chicken, chicory root extract, coconut oil, cranberries, dandelion root, green tea extract, kale, linseed (flaxseed), minerals, pumpkin, rosemary, sweet potato
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Apples, blackberries, chicory root extract, coconut oil, cranberries, dandelion root, green tea extract, kale, pumpkin, vitamin A (retinyl acetate)
- ASPCA Animal Poison ControlHawthorn
- ASPCA Animal Poison ControlRosemary
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- EFSA 2018 opinion on green tea catechins (PMC7009618)Green tea extract
- EFSA FEEDAP (PMC13063795)Cranberries
- FSA register of feed additives (GB)Rosemary
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Pea fibre
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
Lowest £39.18/kg at Pets at Home, 41% below the dearest. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Since 10 Aug (3 readings): Pets at Home up 11%; 1 other shop unchanged.
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Pets at Home | 625g | £24.49 | £39.18/kg |
| 4 Oct 2026 | The Natural Pet Store | 15g | £0.99 | £66.00/kg |
| 4 Oct 2026 | The Natural Pet Store | 40g | £2.39 | £59.75/kg |
| 28 Sep 2026 | The Natural Pet Store | 15g | £0.99 | £66.00/kg |
| 28 Sep 2026 | The Natural Pet Store | 40g | £2.39 | £59.75/kg |
| 27 Sep 2026 | Pets at Home | 625g | £19.59 | £31.34/kg |
| 10 Aug 2026 | Pets at Home | 625g | £22.04 | £35.26/kg |
Your dog
Cost per day and grams for your dog
Alternatives
2 dry foods score 6 to 14 points higher and cost up to 22% more.
- Meat
- 96% this food 80%
- Carbs
- about 4% this food about 10%
- To feed
- 22% more per 1,000 kcal
+14 pointsCompare
- Carbs
- about 9% this food about 10%
- To feed
- 10% more per 1,000 kcal
+6 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Matches the maker’s own page.
Checked against the maker. The ingredient list matches the one on the manufacturer’s own product page.
Pages we read, saved 4 Oct 2026: Pets at Home, The Natural Pet Store.
Score method v6.1.0 · ingredient notes v2.4.0
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