

2 prices from Omni
It scores 15 out of 100 (Weak), tied 1,055th of 1,150 dry foods. It is a complete dry food for adult dogs, at £12.85 per kg. Price checked .
Good points
- No ingredient deductions
Worth knowing
- Meat amount not declared
- Added plant protein, starch or fibre
- Includes hydrolysed protein
First ingredients: Dried Potato Flakes, Peas, Potato Protein, Pea Protein, Sweet Potatoes (8%)… All ingredients
Label taken from the maker’s website- Meat
- Not on label
- Protein, dry weight
- 28%
- Carbs, dry weight
- Not on label
- kcal/100 g
- 349
Ingredients
Listed first: Dried Potato Flakes. The label gives no meat figure.
Dried Potato Flakes, Peas, Potato Protein, Pea Protein, Sweet Potatoes (8%), Lupin Beans, Rapeseed Oil, Vegetable Gravy, Dried Beet Pulp (3%), Minerals, Linseed, Carob Flour, Dried Brewer's Yeast (0.5%), Prebiotic FOS (0.5%), Yeast Hydrolysate (0.5%, a Natural Source of MOS and Beta Glucans), Dried Apples (0.5%), Vegan DHA Omega 3 Supplement (0.1%), Dried Carrots (0.1%), Dried Tomatoes (0.1%), Lemon Balm (0.05%), Dried Herbs (0.01%) (Thyme, Marjoram, Oregano, Sage, Parsley), Dried Rosemary (0.0001%) Back
From the maker’s website, checked 20 Oct 2026.
Additives
Vitamins and minerals Supplemented (per kg): Vitamins: Vitamin A 25,000iu, Vitamin D3 1,000iu, Vitamin E 250mg, Vitamin C 75mg, Taurine 1,500mg, L-Carnitine 250mg. Amino Acids: Methionine 2,000mg, L-Threonine 200mg, L-Tryptophan 200mg. Trace Elements: Iron (as Iron Sulphate Monohydrate) 30mg, Copper (as Copper (II) Sulphate Pentahydrate) 10mg, Zinc (as Zinc Sulphate Monohydrate, Zinc Chelate of Protein Hydrolysate) 50mg, Manganese (as Manganous Sulphate Monohydrate) 25mg, Iodine (as Calcium Iodate Anhydrous) 1.5mg, Selenium (as Organic Selenium 3b8.10) 0.2mg.
How we read this label
First ingredient: “Dried Potato Flakes”. It isn’t a named meat or fish.
| On the label | We read it as | Share on the label |
|---|---|---|
| Dried Potato Flakes | Vegetable, fruit or plant | Not given |
| Peas | Vegetable, fruit or plant | Not given |
| Potato Protein | Vegetable, fruit or plant | Not given |
| Pea Protein | Vegetable, fruit or plant | Not given |
| Sweet Potatoes (8%) | Vegetable, fruit or plant | 8% |
| Lupin Beans | Vegetable, fruit or plant | Not given |
| Rapeseed Oil | Fat, stock, extract or other processed ingredient | Not given |
| Vegetable Gravy | Fat, stock, extract or other processed ingredient | Not given |
| Dried Beet Pulp (3%) | Vegetable, fruit or plant | 3% |
| Minerals | Other | Not given |
| Linseed | Vegetable, fruit or plant | Not given |
| Carob Flour | Other | Not given |
| Dried Brewer's Yeast (0.5%) | Other | 0.5% |
| Prebiotic FOS (0.5%) | Other | 0.5% |
| Yeast Hydrolysate (0.5%, a Natural Source of MOS and Beta G… | Fat, stock, extract or other processed ingredient | 0.5% |
| Dried Apples (0.5%) | Vegetable, fruit or plant | 0.5% |
| Vegan DHA Omega 3 Supplement (0.1%) | Other | 0.1% |
| Dried Carrots (0.1%) | Vegetable, fruit or plant | 0.1% |
| Dried Tomatoes (0.1%) | Vegetable, fruit or plant | 0.1% |
| Lemon Balm (0.05%) | Vegetable, fruit or plant | 0.05% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 28% with the water taken out.
As sold
Why it scores 15
Starch scored best (10 of 20). The kind of meat scored lowest (0 of 15).
How much meat?
1.3 / 45 points- Meat on the label0 / 35 points
No meat declared.
- Protein level1.3 / 10 points
Protein is 27.8% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
10 / 20 pointsEstimated carbohydrate: The label doesn’t give enough of its analysis to estimate the carbohydrate: half marks.
How processed?
4 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 2 for added plant protein, starch or fibre and hydrolysed protein.
What kind of meat?
0 / 15 points- How the meat is listed0 / 12 points
No meat on the label.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Ingredient notes
Nothing flagged in 29 ingredients. 5 are not in our ingredient database yet.
29 ingredients with nothing flagged
Apples, beet pulp, broth (meat stock), carob, carrot, DL-methionine, fructo-oligosaccharides (FOS), herbs, l-carnitine, linseed (flaxseed), minerals, peas, potato, rapeseed oil, rosemary, sweet potato, taurine, tocopherols (vitamin E), tomato, vegetable protein extracts, vitamin C (ascorbic acid), yeast
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Apples, beet pulp, broth (meat stock), carrot, fructo-oligosaccharides (FOS), herbs, linseed (flaxseed), minerals, peas, potato, rapeseed oil, rosemary, sweet potato, tomato, vegetable protein extracts, yeast
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Apples, DL-methionine, fructo-oligosaccharides (FOS), herbs, l-carnitine, rapeseed oil, taurine, tomato, vegetable protein extracts, yeast, manganese, selenium, zinc
- ASPCA Animal Poison ControlCarob
- ASPCA Animal Poison ControlRosemary
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- FSA register of feed additives (GB)Rosemary
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Carob
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
5 not in our ingredient database yet
L threonine, L tryptophan, lemon balm, lupin beans, vegan dha omega 3 supplement
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Omni. Checked 20 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 44 to 48 points higher at the same price or less.

- To feed
- 36% less per 1,000 kcal
+48 pointsCompare

- To feed
- 66% less per 1,000 kcal
+45 pointsCompare

- To feed
- 45% less per 1,000 kcal
+44 pointsCompare

- To feed
- 54% less per 1,000 kcal
+44 pointsCompare
Sources
Taken from the maker’s page, checked 20 Oct 2026.
From the maker’s website. The ingredients and analysis here are the maker’s current label, from their product page, checked 20 Oct 2026. Shops may still stock packs with the older recipe.
Page we read, saved 20 Oct 2026: Omni (the maker).
Score method v6.1.0 · ingredient notes v2.4.0
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