2 prices from Zooplus UK
DryComplementary: fed with other foodAdultContains grain
Good points
- No ingredient deductions
Worth knowing
- Meat amount not declared
- About 59% carbs (dry weight)
- Meat not named by animal
First ingredients: Cereals* (including 4% wholegrain wheat), meat and animal derivatives, oils and fats, derivatives of vegetable origin… All ingredients
Ingredients match the maker’s own page- Meat
- Not on label
- Protein, dry weight
- 21%
- Carbs, dry weight
- ~59%
- kcal/100 g
- 342
Ingredients
Listed first: Cereals. The label gives no meat figure.
Cereals* (including 4% wholegrain wheat), meat and animal derivatives, oils and fats, derivatives of vegetable origin, minerals. *natural ingredients
Meat animal not namedGrain cereals
Additives
per kg: Nutritional additives: Vitamin D3 (1312 IU), copper [copper(II)-sulphate pentahydrate] (6mg), iodine [as potassium iodide] (1.5mg), manganese [manganous sulphate monohydrate] (49.5mg), selenium [as sodium selenite] (0.25mg), zinc [zinc sulphate monohydrate] (140mg). Antioxidants.
How we read this label
First ingredient: “Cereals*”. It isn’t a named meat or fish.
| On the label | We read it as | Share on the label |
|---|---|---|
| Cereals* (including 4% wholegrain wheat) | Vegetable, fruit or plant | 4% |
| meat and animal derivatives | A group name, not one ingredient | Not given |
| oils and fats | Fat, stock, extract or other processed ingredient | Not given |
| derivatives of vegetable origin | A group name, not one ingredient | Not given |
| minerals | Other | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 21% and carbs about 59%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 18.5% | 21% |
| Fat | 7.9% | 8.8% |
| Carbohydrate | ~53% | ~59% |
| Fibre | 2.8% | 3.1% |
| Ash | 7.5% | 8.3% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares.
Energy342 kcal/100 g
Why it scores 6
How it’s made scored best (6 of 20). The kind of meat scored lowest (0 of 15).
How much meat?
0.1 / 45 points- Meat on the label0 / 35 points
No meat declared.
- Protein level0.1 / 10 points
Protein is 20.6% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
0.3 / 20 pointsEstimated carbohydrate: About 59.2% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
6 / 20 pointsHow it’s made: Extruded kibble: 6 of 20.
What kind of meat?
0 / 15 points- How the meat is listed0 / 12 points
The label lists the meat as an unnamed category, which earns 0% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Ingredient notes
2 noted: meat and animal derivatives, and derivatives of vegetable origin.
- 2 noted
- 9 nothing flagged
- Meat and animal derivativesCounted in “What kind of meat?”Feed material (declared category)
An unnamed category: the label doesn’t say which animal or plant parts are used. It costs points under “What kind of meat?” rather than as a deduction.
- Derivatives of vegetable originNoted, no points takenFeed material (declared category)
An unnamed category: the label doesn’t say which plant parts are used.
9 ingredients with nothing flagged
Antioxidants, cereals, oils and fats
Allowed up to a legal maximum, none declared above it: copper, iodine, manganese, selenium, vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, cereals, manganese, selenium, zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Antioxidants, cereals, oils and fats
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Price unchanged since 10 Aug (3 readings).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 12kg | £30.19 | £2.52/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £58.79 | £2.45/kg |
| 27 Sep 2026 | Zooplus UK | 12kg | £30.19 | £2.52/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £58.79 | £2.45/kg |
| 10 Aug 2026 | Zooplus UK | 12kg | £30.19 | £2.52/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £58.79 | £2.45/kg |
Your dog
Cost per day and grams for your dog
Similar foods
4 dry foods from other brands to compare, scoring 78 to 88.
Nulo Freeze-Dried Raw Dog Food Turkey with Salmon & Strawberries
85% meatFreeze-dried raw · All ages
Excellent£67.96/kg
Bentley's Dog Food White Fish Chunks by Bentley’s
100% meatDry · Adult
Excellent£28.00/kg, out of stock
Sources
Matches the maker’s own page.
Checked against the maker. The ingredient list matches the one on the manufacturer’s own product page.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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