2 prices from Zooplus UK
DryCompleteAdultContains grainFish oil
Good points
- No ingredient deductions
Worth knowing
- Some meat not named by animal
- Added plant protein, starch or fibre
- Includes digest or flavouring
First ingredients: High-quality chicken (20.5%, including back and chest), dried poultry protein, wheat, animal fats, rice (8%)… All ingredients
Ingredients match the maker’s own page- Meat
- 20.5%
- Protein, dry weight
- 34%
- Carbs, dry weight
- ~32%
- kcal/100 g
- 410
Ingredients
Listed first: High-quality chicken. 20.5% of the recipe is declared meat.
High-quality chicken (20.5%, including back and chest), dried poultry protein, wheat, animal fats, rice (8%), soya meal, corn protein meal, digest, dried beet pulp, corn, minerals, fish oil, dried egg
Meat named animal proteinGrain cereals
Additives
per kg: Nutritional additives: Vitamin A (40,000 IU), vitamin D3 (1300 IU), vitamin E (800 IU), vitamin C (140mg), iron [iron(II) sulphate monohydrate] (140mg), iodine [calcium iodate anhydrous] (2.2mg), copper [copper(II) sulphate pentahydrate] (14mg), manganese [manganous sulphate monohydrate] (52mg), zinc [zinc sulphate monohydrate] (130mg), selenium [sodium selenite] (0.15mg). Antioxidants.
How we read this label
First ingredient: “High-quality chicken”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| High-quality chicken (20.5%, including back and chest) | Named meat | 20.5% |
| dried poultry protein | Meat, animal not named | Part of the item above |
| wheat | Grain | Not given |
| animal fats | Fat, stock, extract or other processed ingredient | Not given |
| rice (8%) | Grain | 8% |
| soya meal | Other | Not given |
| corn protein meal | Grain | Not given |
| digest | Fat, stock, extract or other processed ingredient | Not given |
| dried beet pulp | Vegetable, fruit or plant | Not given |
| corn | Grain | Not given |
| minerals | Other | Not given |
| fish oil | Fat, stock, extract or other processed ingredient | Not given |
| dried egg. | Other | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 34% and carbs about 32%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 31% | 34% |
| above the usual 26 to 32% for dry foods | ||
| Fat | 21% | 23% |
| Carbohydrate | ~29% | ~32% |
| below the usual 39 to 50% for dry foods | ||
| Fibre | 2% | 2.2% |
| Ash | 7.5% | 8.3% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Energy410 kcal/100 g
Why it scores 32
The kind of meat scored best (9 of 15). How it’s made scored lowest (4 of 20).
How much meat?
9.6 / 45 points- Meat on the label7.2 / 35 points
20.5% declared meat, as weighed before cooking; full marks at 100%.
- Protein level2.4 / 10 points
Protein is 34.4% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
9.4 / 20 pointsEstimated carbohydrate: About 31.7% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
4 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 2 for added plant protein, starch or fibre and digest or flavouring.
What kind of meat?
9 / 15 points- How the meat is listed9 / 12 points
The label lists the meat as fresh and unnamed meal, which earns 75% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 32% to 19% by dry weight, and protein is about 45%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
Nothing flagged in 23 ingredients. 1 is not in our ingredient database yet.
23 ingredients with nothing flagged
Animal fats, antioxidants, beet pulp, digest (rendered meat digest), egg, fish oil, maize (corn), maize (corn) gluten, minerals, poultry, rice, soya (soybean), tocopherols (vitamin E), vitamin C (ascorbic acid), wheat
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Animal fats, antioxidants, beet pulp, digest (rendered meat digest), egg, fish oil, maize (corn), minerals, poultry, rice, soya (soybean), wheat
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, digest (rendered meat digest), poultry, soya (soybean), manganese, selenium, vitamin A (retinyl acetate), zinc
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Maize (corn) gluten
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
1 not in our ingredient database yet
High-quality chicken
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026. Down 15% since 10 Aug.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Since 10 Aug (3 readings): Zooplus UK down 15%.
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 14kg | £48.19 | £3.44/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 2 x 14kg | £94.69 | £3.38/kg |
| 27 Sep 2026 | Zooplus UK | 14kg | £48.29 | £3.45/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 2 x 14kg | £94.89 | £3.39/kg |
| 10 Aug 2026 | Zooplus UK | 14kg | £56.39 | £4.03/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack: 2 x 14kg | £110.99 | £3.96/kg |
Your dog
Cost per day and grams for your dog
Alternatives
2 dry foods score 17 to 25 points higher and cost up to 25% more.
- Meat
- 73% this food 20.5%
- Carbs
- about 24% this food about 32%
- To feed
- 25% more per 1,000 kcal
+25 pointsCompare
Yorkshire Raw Dog Food Super65 Adult Dog Beef - A blend of 5 superfoods - Dry Food or
59% meatDry · Adult
Fair£1.75/kg
- Meat
- 59% this food 20.5%
- Carbs
- about 33% this food about 32%
- To feed
- 47% less per 1,000 kcal
+17 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Matches the maker’s own page.
Checked against the maker. The ingredient list matches the one on the manufacturer’s own product page.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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