1 price from Zooplus UK
DryCompleteAdultContains grainFish oil
Good points
- No ingredient deductions
Worth knowing
- 19% meat
- About 46% carbs (dry weight)
- Some meat not named by animal
First ingredients: High-quality chicken (19%, including back and breast), rice (15%), dried poultry protein, wheat, corn… All ingredients
Ingredients match the maker’s own page- Meat
- 19%
- Protein, dry weight
- 30%
- Carbs, dry weight
- ~46%
- kcal/100 g
- 340
Ingredients
Listed first: High-quality chicken. 19% of the recipe is declared meat.
High-quality chicken (19%, including back and breast), rice (15%), dried poultry protein, wheat, corn, wheat middlings, digest, dried beet pulp, soya meal, wheat gluten, animal fats, corn protein meal, fish oil, minerals, dried egg
Meat named animal proteinGrain cereals
Additives
per kg: Nutritional additives: Vitamin A (26,000 IU), vitamin D3 (840 IU), vitamin E (550 IU), vitamin C (140mg), iron [iron (II) sulphate monohydrate] (130mg), iodine [calcium iodate anhydrous] (2.1mg), copper [copper (II) sulphate pentahydrate] (14mg), manganese [manganous sulphate monohydrate] (50mg), zinc [zinc sulphate monohydrate] (120mg), selenium [sodium selenite] (0.15mg). Technological additives: Tocopherol extracts from vegetable oils (11mg).
How we read this label
First ingredient: “High-quality chicken”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| High-quality chicken (19%, including back and breast) | Named meat | 19% |
| rice (15%) | Grain | 15% |
| dried poultry protein | Meat, animal not named | Not given |
| wheat | Grain | Not given |
| corn | Grain | Not given |
| wheat middlings | Grain | Not given |
| digest | Fat, stock, extract or other processed ingredient | Not given |
| dried beet pulp | Vegetable, fruit or plant | Not given |
| soya meal | Other | Not given |
| wheat gluten | Fat, stock, extract or other processed ingredient | Not given |
| animal fats | Fat, stock, extract or other processed ingredient | Not given |
| corn protein meal | Grain | Not given |
| fish oil | Fat, stock, extract or other processed ingredient | Not given |
| minerals | Other | Not given |
| dried egg. | Other | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 30% and carbs about 46%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 27% | 30% |
| within the usual 26 to 32% for dry foods | ||
| Fat | 12% | 13% |
| Carbohydrate | ~41% | ~46% |
| within the usual 39 to 50% for dry foods | ||
| Fibre | 2.5% | 2.8% |
| Ash | 7.5% | 8.3% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Energy340 kcal/100 gCalculated from the analysis.
Why it scores 26
The kind of meat scored best (9.5 of 15). Meat scored lowest (8.4 of 45).
How much meat?
8.4 / 45 points- Meat on the label6.7 / 35 points
19% declared meat, as weighed before cooking; full marks at 100%.
- Protein level1.7 / 10 points
Protein is 30% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
4.8 / 20 pointsEstimated carbohydrate: About 45.6% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
4 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 2 for added plant protein, starch or fibre and digest or flavouring.
What kind of meat?
9.5 / 15 points- How the meat is listed9.5 / 12 points
The label lists the meat as fresh and unnamed meal, which earns 79% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 46% to 29% by dry weight, and protein is about 41%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
Nothing flagged in 24 ingredients. 1 is not in our ingredient database yet.
24 ingredients with nothing flagged
Animal fats, beet pulp, digest (rendered meat digest), egg, fish oil, maize (corn), maize (corn) gluten, minerals, poultry, rice, soya (soybean), tocopherols (vitamin E), vitamin C (ascorbic acid), wheat, wheat gluten, wheat middlings
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Animal fats, beet pulp, digest (rendered meat digest), egg, fish oil, maize (corn), minerals, poultry, rice, soya (soybean), wheat
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Digest (rendered meat digest), poultry, soya (soybean), manganese, selenium, vitamin A (retinyl acetate), zinc
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Maize (corn) gluten, wheat gluten, wheat middlings
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
1 not in our ingredient database yet
High-quality chicken
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
Out of stock at every shop we track. Last price £3.14/kg at Zooplus UK, 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
| Shop | Pack | Price | Per kg | Link |
|---|---|---|---|---|
| Zooplus UK14kg · £43.99Out of stock down 5% since 10 Aug | 14kg | £43.99 | £3.14/kg | Visit |
Since 10 Aug (3 readings): Zooplus UK down 5%.
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 14kg | £43.99 (out of stock) | £3.14/kg |
| 27 Sep 2026 | Zooplus UK | 14kg | £44.09 | £3.15/kg |
| 10 Aug 2026 | Zooplus UK | 14kg | £46.49 | £3.32/kg |
Your dog
Cost per day and grams for your dog
Alternatives
3 dry foods score 22 to 31 points higher and cost up to 23% more.
- Meat
- 73% this food 19%
- Carbs
- about 24% this food about 46%
- To feed
- 11% more per 1,000 kcal
+31 pointsCompare
Yorkshire Raw Dog Food Super65 Adult Dog Beef - A blend of 5 superfoods - Dry Food or
59% meatDry · Adult
Fair£1.75/kg
- Meat
- 59% this food 19%
- Carbs
- about 33% this food about 46%
- To feed
- 53% less per 1,000 kcal
+23 pointsCompare
- Meat
- 50% this food 19%
- Carbs
- about 36% this food about 46%
- To feed
- 23% more per 1,000 kcal
+22 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Matches the maker’s own page.
Checked against the maker. The ingredient list matches the one on the manufacturer’s own product page.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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