1 price from Zooplus UK
DryCompletePuppyContains grainFish oil
Good points
- No ingredient deductions
Worth knowing
- 18% meat
- Some meat not named by animal
- Added plant protein, starch or fibre
First ingredients: Premium Chicken (18%, including back and breast), dried poultry protein, rice (15%), wheat, soy meal… All ingredients
Ingredients match the maker’s own page- Meat
- 18%
- Protein, dry weight
- 32%
- Carbs, dry weight
- ~40%
- kcal/100 g
- 355
Ingredients
Listed first: Premium Chicken. 18% of the recipe is declared meat.
- Meat 18%
- Grain 15%
- Other 0.1%
- No amount given 66.9%
Premium Chicken (18%, including back and breast), dried poultry protein, rice (15%), wheat, soy meal, maize, animal fat, wheat meal, digest, dried beet pulp, maize protein meal, wheat gluten, minerals, dried egg, fish oil, dried colostrum (0.10%)
Meat named animal proteinGrain cereals
Additives
per kg: Nutritional Physiological additives: Vitamin A (26,000 IU), vitamin D3 (870 IU), vitamin E (200 IU), vitamin C (120mg), ferrous sulfate monohydrate (110mg), anhydrous calcium iodate (1.7mg), copper sulphate pentahydrate (12mg), manganese sulphate monohydrate (42mg), zinc sulphate monohydrate (100mg), sodium selenite (0.12mg).
How we read this label
First ingredient: “Premium Chicken”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Premium Chicken (18%, including back and breast) | Named meat | 18% |
| dried poultry protein | Meat, animal not named | Part of the item above |
| rice (15%) | Grain | 15% |
| wheat | Grain | Not given |
| soy meal | Other | Not given |
| maize | Grain | Not given |
| animal fat | Fat, stock, extract or other processed ingredient | Not given |
| wheat meal | Grain | Not given |
| digest | Fat, stock, extract or other processed ingredient | Not given |
| dried beet pulp | Vegetable, fruit or plant | Not given |
| maize protein meal | Grain | Not given |
| wheat gluten | Fat, stock, extract or other processed ingredient | Not given |
| minerals | Other | Not given |
| dried egg | Other | Not given |
| fish oil | Fat, stock, extract or other processed ingredient | Not given |
| dried colostrum (0.10%). | Other | 0.1% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 32% and carbs about 40%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 29% | 32% |
| within the usual 26 to 32% for dry foods | ||
| Fat | 15% | 17% |
| Carbohydrate | ~36% | ~40% |
| within the usual 39 to 50% for dry foods | ||
| Fibre | 2.5% | 2.8% |
| Ash | 7.5% | 8.3% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Energy355 kcal/100 gCalculated from the analysis.
Why it scores 28
The kind of meat scored best (9 of 15). Meat scored lowest (8.3 of 45).
How much meat?
8.3 / 45 points- Meat on the label6.3 / 35 points
18% declared meat, as weighed before cooking; full marks at 100%.
- Protein level2 / 10 points
Protein is 32.2% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
6.7 / 20 pointsEstimated carbohydrate: About 40% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
4 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 2 for added plant protein, starch or fibre and digest or flavouring.
What kind of meat?
9 / 15 points- How the meat is listed9 / 12 points
The label lists the meat as fresh and unnamed meal, which earns 75% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Forthglade Puppy Chicken & Liver Wet Dog Food (scores 73): carbs fall from 40% to 22% by dry weight, and protein is about 37%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
Nothing flagged in 24 ingredients. 1 is not in our ingredient database yet.
24 ingredients with nothing flagged
Animal fats, beet pulp, chicken, digest (rendered meat digest), egg, fish oil, maize (corn), maize (corn) gluten, minerals, poultry, rice, soya (soybean), tocopherols (vitamin E), vitamin C (ascorbic acid), wheat, wheat gluten
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Animal fats, beet pulp, chicken, digest (rendered meat digest), egg, fish oil, maize (corn), minerals, poultry, rice, soya (soybean), wheat
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Digest (rendered meat digest), poultry, soya (soybean), manganese, selenium, vitamin A (retinyl acetate), zinc
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Maize (corn) gluten, wheat gluten
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
1 not in our ingredient database yet
Dried colostrum
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
Out of stock at every shop we track. Last price £3.63/kg at Zooplus UK, 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
| Shop | Pack | Price | Per kg | Link |
|---|---|---|---|---|
| Zooplus UK12kg · £43.59Out of stock down 6% since 10 Aug | 12kg | £43.59 | £3.63/kg | Visit |
Since 10 Aug (3 readings): Zooplus UK down 6%.
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 12kg | £43.59 (out of stock) | £3.63/kg |
| 27 Sep 2026 | Zooplus UK | 12kg | £46.39 (out of stock) | £3.87/kg |
| 10 Aug 2026 | Zooplus UK | 12kg | £46.39 | £3.87/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 21 to 33 points higher and cost up to 21% more.
- Meat
- 75% this food 18%
- Carbs
- about 18% this food about 40%
- To feed
- 10% more per 1,000 kcal
+33 pointsCompare
Nourish Pet Food 80/20 Grain Free Salmon with Herring, Haddock, Trout & Sweet Potato Dry Dog Food
78% meatDry · All ages
Good£5.03/kg
- Meat
- 78% this food 18%
- Carbs
- about 8% this food about 40%
- To feed
- 21% more per 1,000 kcal
+32 pointsCompare
- Meat
- 72% this food 18%
- Carbs
- about 38% this food about 40%
- To feed
- 16% more per 1,000 kcal
+25 pointsCompare
- Meat
- 55% this food 18%
- Carbs
- about 26% this food about 40%
- To feed
- 14% more per 1,000 kcal
+21 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Matches the maker’s own page.
Checked against the maker. The ingredient list matches the one on the manufacturer’s own product page.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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