2 prices from Zooplus UK
DryCompleteAdultContains grainFish oil
Good points
- No ingredient deductions
Worth knowing
- 18% meat
- Added plant protein, starch or fibre
First ingredients: Salmon (18%), rice (18%), dehydrated salmon protein, animal fat, corn gluten meal… All ingredients
Ingredients match the maker’s own page- Meat
- 18%
- Protein, dry weight
- 33%
- Carbs, dry weight
- ~36%
- kcal/100 g
- 372
Ingredients
Listed first: Salmon. 18% of the recipe is declared meat.
Salmon (18%), rice (18%), dehydrated salmon protein, animal fat, corn gluten meal, cornstarch, soya meal, dehydrated soya protein, dried egg, dried beet pulp, maize, dried chicory root, minerals, autolysate, soybean oil, fish oil
Meat named animal proteinGrain cereals
Additives
(per kg): Nutritional Additives: Vitamin A (34,000 IU), vitamin D3 (1100 IU), vitamin E (550 IU), vitamin C (140mg), iron sulphate monohydrate (220mg), calcium iodate [anhydrous] (2.8mg), copper sulphate pentahydrate (44mg), manganese sulphate monohydrate (104mg), zinc sulphate monohydrate (370mg), sodium selenite (0.25mg). Technological Additives: Antioxidants.
How we read this label
First ingredient: “Salmon”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Salmon (18%) | Named meat | 18% |
| rice (18%) | Grain | 18% |
| dehydrated salmon protein | Named meat | Not given |
| animal fat | Fat, stock, extract or other processed ingredient | Not given |
| corn gluten meal | Grain | Not given |
| cornstarch | Other | Not given |
| soya meal | Other | Not given |
| dehydrated soya protein | Other | Not given |
| dried egg | Other | Not given |
| dried beet pulp | Vegetable, fruit or plant | Not given |
| maize | Grain | Not given |
| dried chicory root | Vegetable, fruit or plant | Not given |
| minerals | Other | Not given |
| autolysate | Other | Not given |
| soybean oil | Fat, stock, extract or other processed ingredient | Not given |
| fish oil. | Fat, stock, extract or other processed ingredient | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 33% and carbs about 36%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 30% | 33% |
| above the usual 26 to 32% for dry foods | ||
| Fat | 18% | 20% |
| Carbohydrate | ~32% | ~36% |
| below the usual 39 to 50% for dry foods | ||
| Fibre | 2.5% | 2.8% |
| Ash | 7% | 7.8% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Energy372 kcal/100 gCalculated from the analysis.
Why it scores 31
The kind of meat scored best (10 of 15). Meat scored lowest (8.5 of 45).
How much meat?
8.5 / 45 points- Meat on the label6.3 / 35 points
18% declared meat, as weighed before cooking; full marks at 100%.
- Protein level2.2 / 10 points
Protein is 33.3% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
8 / 20 pointsEstimated carbohydrate: About 36.1% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
5 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 1 for added plant protein, starch or fibre.
What kind of meat?
10 / 15 points- How the meat is listed10 / 12 points
The label lists the meat as fresh and meal, which earns 83% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 36% to 23% by dry weight, and protein is about 44%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
Nothing flagged in 25 ingredients. 2 are not in our ingredient database yet.
25 ingredients with nothing flagged
Animal fats, antioxidants, beet pulp, chicory root extract, egg, fish oil, maize (corn), maize (corn) gluten, minerals, processed animal protein, rice, salmon, soya (soybean), soya oil, tocopherols (vitamin E), vegetable protein extracts, vitamin C (ascorbic acid)
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Animal fats, antioxidants, beet pulp, chicory root extract, egg, fish oil, maize (corn), minerals, rice, salmon, soya (soybean), soya oil, vegetable protein extracts
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, chicory root extract, soya (soybean), soya oil, vegetable protein extracts, manganese, selenium, vitamin A (retinyl acetate), zinc
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Maize (corn) gluten
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Processed animal protein
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
2 not in our ingredient database yet
Autolysate, cornstarch
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026. Down 10% since 10 Aug.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Since 10 Aug (3 readings): Zooplus UK down 10%.
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 3kg | £19.09 | £6.36/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 2 x 3kg | £36.69 | £6.12/kg |
| 27 Sep 2026 | Zooplus UK | 3kg | £18.89 (out of stock) | £6.30/kg |
| 10 Aug 2026 | Zooplus UK | 3kg | £21.09 | £7.03/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack: 2 x 3kg | £40.69 | £6.78/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 28 to 31 points higher and cost up to 23% more.
- Meat
- 76% this food 18%
- Carbs
- about 21% this food about 36%
- To feed
- 16% more per 1,000 kcal
+31 pointsCompare
Nourish Pet Food 80/20 Grain Free Salmon with Herring, Haddock, Trout & Sweet Potato Dry Dog Food
78% meatDry · All ages
Good£5.03/kg
- Meat
- 78% this food 18%
- Carbs
- about 8% this food about 36%
- To feed
- 25% less per 1,000 kcal
+29 pointsCompare
- Meat
- 79.5% this food 18%
- Carbs
- about 33% this food about 36%
- To feed
- 23% more per 1,000 kcal
+28 pointsCompare
- Meat
- 76% this food 18%
- Carbs
- about 26% this food about 36%
- To feed
- 4% more per 1,000 kcal
+28 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Matches the maker’s own page.
Checked against the maker. The ingredient list matches the one on the manufacturer’s own product page.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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