Pure Pet Food Festive turkey with apple, cranberry and a hint of sage

DryCompleteAdultContains grain

It scores 28 out of 100 (Weak), tied 631st of 1,150 dry foods. It is a complete dry food for adult dogs with 26% declared meat. No shop we track sells it right now.

28/ 100
WeakTied 631st of 1,150 dry foods

89% of dry foods score under 45.

Score v6.1.0 · label checked 20 Oct 2026

Good points

  • One animal protein: turkey
  • No ingredient deductions

Worth knowing

  • About 49% carbs (dry weight)

First ingredients: Turkey 29% (including Dried Turkey 26%, Turkey Fat 3%), Potato, Brown Rice, Carrot (5%), Sweet Potato (4%)… All ingredients

Label taken from the maker’s website
Meat
26%
Protein, dry weight
27%
Carbs, dry weight
~49%
kcal/100 g
345

Ingredients

Listed first: Turkey. 26% of the recipe is declared meat.

  • Meat 26%
  • Plants 14%
  • Other 1.6%
  • No amount given 55.4%

Turkey 29% (including Dried Turkey 26%, Turkey Fat 3%), Potato, Brown Rice, Carrot (5%), Sweet Potato (4%), Peas (4%), Vegetable Stock, Linseed, Minerals, Apple (1%), Whole Cranberry (0.5%), Dried Cranberry (0.5%), Dried Sage (0.5%) Dried Algae (0.075%, source of Omega 3), Prebiotic Chicory Root (0.05%, Prebiotic MOS (0.05%), Glucosamine (0.025%), Chondroitin (0.025%)

Meat named animal proteinGrain cereals

From the maker’s website, checked 20 Oct 2026.

Additives

per kg: Vitamin A 15,000IU, Vitamin D3 1500IU, Vitamin E 100mg, Vitamin C 20mg, Taurine 500mg, L-carnitine 125mg, Zinc (Zinc sulphate monohydrate) 100mg, Iron (Iron (II) sulphate monohydrate) 60mg, Manganese (Manganous sulphate monohydrate) 25mg, Copper (Copper (II) sulphate pentahydrate) 10mg, Iodine (Calcium iodate, anhydrous) 2mg, Selenium (Sodium selenite) 0.05mg.

How we read this label

First ingredient: “Turkey 29%”. It names the animal.

Each ingredient on the label, how we read it, and the share the label gives
On the labelWe read it asShare on the label
Turkey 29% (including Dried Turkey 26%, Turkey Fat 3%)Named meat29%
PotatoVegetable, fruit or plantNot given
Brown RiceGrainNot given
Carrot (5%)Vegetable, fruit or plant5%
Sweet Potato (4%)Vegetable, fruit or plant4%
Peas (4%)Vegetable, fruit or plant4%
Vegetable StockFat, stock, extract or other processed ingredientNot given
LinseedVegetable, fruit or plantNot given
MineralsOtherNot given
Apple (1%)Vegetable, fruit or plant1%
Whole Cranberry (0.5%)Vegetable, fruit or plant0.5%
Dried Cranberry (0.5%)Vegetable, fruit or plant0.5%
Dried Sage (0.5%)Other0.5%
Dried Algae (0.075%, source of Omega 3)Vegetable, fruit or plant0.075%
Prebiotic Chicory Root (0.05%, Prebiotic MOS (0.05%), Gluco…Vegetable, fruit or plant0.05%

3% broth, gravy, fat or digest inside the meat figure isn't counted as meat.

Read automatically from the label. Spotted a misreading? Tell us

Nutrition

Protein 27% and carbs about 49%, with the water taken out.

Analysis as sold and with the water taken out
NutrientAs soldDry weight
Protein24%27%
within the usual 26 to 32% for dry foods
Fat9%10%
Carbohydrate~44%~49%
within the usual 39 to 50% for dry foods
Fibre4%4.4%
Ash8.5%9.4%
Moisturenot on label, 10% assumed10%taken out

Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.

Energy345 kcal/100 g

Why it scores 28

The kind of meat scored best (8.4 of 15). Starch scored lowest (3.5 of 20).

  1. How much meat?

    10.2 / 45 points
    • Meat on the label9.1 / 35 points

      26% declared meat, as weighed before cooking; full marks at 100%.

    • Protein level1.1 / 10 points

      Protein is 26.7% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.

  2. How much starch?

    3.5 / 20 points

    Estimated carbohydrate: About 49.4% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.

  3. How processed?

    6 / 20 points

    How it’s made: Extruded kibble: 6 of 20.

  4. What kind of meat?

    8.4 / 15 points
    • How the meat is listed8.4 / 12 points

      The label lists the meat as dried, which earns 70% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.

    • Organ meat0 / 3 points

      No organ meat named.

No ingredient deductions.

Each bar is as long as the points it is worth, out of 100 in all.

Against other dry foods

Tied 631st of 1,150 dry foods. 29 foods share this score. Each bar counts the ranked dry foods in a 5-point step of score.

What the score means

One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.

75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.

How we rate foods →

Less starch in the bowl

Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 49% to 31% by dry weight, and protein is about 39%.

Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.

Best wet foods →

Ingredient notes

Nothing flagged in 28 ingredients.

28 ingredients with nothing flagged

Apples, broth (meat stock), carrot, chicory root extract, chondroitin, cranberries, glucosamine, l-carnitine, linseed (flaxseed), mannan-oligosaccharides (MOS), minerals, peas, potato, rice, sage, sweet potato, taurine, tocopherols (vitamin E), turkey, vitamin C (ascorbic acid)

Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc

Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.

Sources for these ingredients

Notes come from published sources about each ingredient, not about this food. How we decide

Your dog

Grams a day for your dog

Alternatives

4 dry foods score 31 to 35 points higher.

Compare side by side →
Meat
78.5% this food 26%
Carbs
about 22% this food about 49%

+35 pointsCompare

Meat
78% this food 26%
Carbs
about 8% this food about 49%

+32 pointsCompare

Meat
79.5% this food 26%
Carbs
about 33% this food about 49%

+31 pointsCompare

Meat
76% this food 26%
Carbs
about 26% this food about 49%

+31 pointsCompare

Carbs are a share of the dry food, with the water taken out.

Sources

Taken from the maker’s page, checked 20 Oct 2026.

From the maker’s website. The ingredients and analysis here are the maker’s current label, from their product page, checked 20 Oct 2026. Shops may still stock packs with the older recipe.

Page we read, saved 20 Oct 2026: Pure Pet Food (the maker).

Score method v6.1.0 · ingredient notes v2.4.0

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