
Pure Pet Food Festive turkey with apple, cranberry and a hint of sage
It scores 41 out of 100 (Weak), top 19% of dry foods. It is a complete dry food for adult dogs with 40% declared meat. No shop we track sells it right now.
Good points
- One animal protein: turkey
- No ingredient deductions
- High protein, 42% dry weight
Worth knowing
- Added plant protein, starch or fibre
First ingredients: Turkey 46% (including Dried Turkey 40%, Turkey Fat 6%), Potato, Pea Protein, Sweet Potato (8.5%), Vegetable Stock… All ingredients
Label taken from the maker’s website- Meat
- 40%
- Protein, dry weight
- 42%
- Carbs, dry weight
- ~28%
- kcal/100 g
- 380
Ingredients
Listed first: Turkey. 40% of the recipe is declared meat.
Turkey 46% (including Dried Turkey 40%, Turkey Fat 6%), Potato, Pea Protein, Sweet Potato (8.5%), Vegetable Stock, Apple (2%), Peas (1.5%), Carrot (1.2%), Minerals, Linseed, Whole Cranberry (1%), Dried Cranberry (1%), Dried Sage (0.5%), Dried Algae (0.15%, source of Omega 3), Prebiotic Chicory Root (0.05%), Prebiotic MOS (0.05%), Glucosamine (0.05%), Chondroitin (0.05%)
Meat named animal protein
From the maker’s website, checked 20 Oct 2026.
Additives
per kg: Vitamin A 15,000IU, Vitamin D3 1500IU, Vitamin E 200mg, Taurine 1,000mg, L-carnitine 250mg, Zinc (as zinc chloride hydroxide monohydrate) 100mg, Iron (as iron (II) chelate of protein hydrolysate) 60mg, Manganese (as manganese chelate of protein hydrolysate) 25mg, Copper (as copper (II) chelate of protein hydrolysate) 10mg, Iodine (as calcium iodate anhydrous) 2mg, Selenium (as sodium selenite) 0.05mg
How we read this label
First ingredient: “Turkey 46%”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Turkey 46% (including Dried Turkey 40%, Turkey Fat 6%) | Named meat | 46% |
| Potato | Vegetable, fruit or plant | Not given |
| Pea Protein | Vegetable, fruit or plant | Not given |
| Sweet Potato (8.5%) | Vegetable, fruit or plant | 8.5% |
| Vegetable Stock | Fat, stock, extract or other processed ingredient | Not given |
| Apple (2%) | Vegetable, fruit or plant | 2% |
| Peas (1.5%) | Vegetable, fruit or plant | 1.5% |
| Carrot (1.2%) | Vegetable, fruit or plant | 1.2% |
| Minerals | Other | Not given |
| Linseed | Vegetable, fruit or plant | Not given |
| Whole Cranberry (1%) | Vegetable, fruit or plant | 1% |
| Dried Cranberry (1%) | Vegetable, fruit or plant | 1% |
| Dried Sage (0.5%) | Other | 0.5% |
| Dried Algae (0.15%, source of Omega 3) | Vegetable, fruit or plant | 0.1% |
| Prebiotic Chicory Root (0.05%) | Vegetable, fruit or plant | 0.05% |
| Prebiotic MOS (0.05%) | Other | 0.05% |
| Glucosamine (0.05%) | Other | 0.05% |
| Chondroitin (0.05%) | Other | 0.05% |
6% broth, gravy, fat or digest inside the meat figure isn't counted as meat.
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 42% and carbs about 28%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 38% | 42% |
| above the usual 26 to 32% for dry foods | ||
| Fat | 15% | 17% |
| Carbohydrate | ~25% | ~28% |
| below the usual 39 to 50% for dry foods | ||
| Fibre | 3.5% | 3.9% |
| Ash | 8.5% | 9.4% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 41
The kind of meat scored best (8.4 of 15). How it’s made scored lowest (5 of 20).
How much meat?
17.7 / 45 points- Meat on the label14 / 35 points
40% declared meat, as weighed before cooking; full marks at 100%.
- Protein level3.7 / 10 points
Protein is 42.2% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
10.7 / 20 pointsEstimated carbohydrate: About 27.8% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
5 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 1 for added plant protein, starch or fibre.
What kind of meat?
8.4 / 15 points- How the meat is listed8.4 / 12 points
The label lists the meat as dried, which earns 70% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 28% to 18% by dry weight, and protein is about 49%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
Nothing flagged in 28 ingredients.
28 ingredients with nothing flagged
Algae, apples, broth (meat stock), carrot, chicory root extract, chondroitin, cranberries, glucosamine, l-carnitine, linseed (flaxseed), mannan-oligosaccharides (MOS), minerals, peas, potato, sage, sweet potato, taurine, tocopherols (vitamin E), turkey, vegetable protein extracts
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Algae, apples, chicory root extract, chondroitin, cranberries, glucosamine, l-carnitine, mannan-oligosaccharides (MOS), taurine, vegetable protein extracts, manganese, selenium, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Algae, apples, broth (meat stock), carrot, chicory root extract, cranberries, linseed (flaxseed), mannan-oligosaccharides (MOS), minerals, peas, potato, sweet potato, turkey, vegetable protein extracts
- ASPCA Animal Poison ControlSage
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA FEEDAP (PMC13063795)Cranberries
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
Notes come from published sources about each ingredient, not about this food. How we decide
Your dog
Grams a day for your dog
Alternatives
4 dry foods score 18 to 22 points higher.

- Meat
- 78.5% this food 40%
- Carbs
- about 22% this food about 28%
+22 pointsCompare

- Meat
- 78% this food 40%
- Carbs
- about 8% this food about 28%
+19 pointsCompare

- Meat
- 79.5% this food 40%
- Carbs
- about 33% this food about 28%
+18 pointsCompare

- Meat
- 76% this food 40%
- Carbs
- about 26% this food about 28%
+18 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Taken from the maker’s page, checked 20 Oct 2026.
From the maker’s website. The ingredients and analysis here are the maker’s current label, from their product page, checked 20 Oct 2026. Shops may still stock packs with the older recipe.
Page we read, saved 20 Oct 2026: Pure Pet Food (the maker).
Score method v6.1.0 · ingredient notes v2.4.0
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