Pure Pet Food Festive turkey with apple, cranberry and a hint of sage

DryCompleteAdultGrain-free

It scores 41 out of 100 (Weak), top 19% of dry foods. It is a complete dry food for adult dogs with 40% declared meat. No shop we track sells it right now.

41/ 100
WeakTop 19% of dry foods

89% of dry foods score under 45.

Score v6.1.0 · label checked 20 Oct 2026

Good points

  • One animal protein: turkey
  • No ingredient deductions
  • High protein, 42% dry weight

Worth knowing

  • Added plant protein, starch or fibre

First ingredients: Turkey 46% (including Dried Turkey 40%, Turkey Fat 6%), Potato, Pea Protein, Sweet Potato (8.5%), Vegetable Stock… All ingredients

Label taken from the maker’s website
Meat
40%
Protein, dry weight
42%
Carbs, dry weight
~28%
kcal/100 g
380

Ingredients

Listed first: Turkey. 40% of the recipe is declared meat.

Turkey 46% (including Dried Turkey 40%, Turkey Fat 6%), Potato, Pea Protein, Sweet Potato (8.5%), Vegetable Stock, Apple (2%), Peas (1.5%), Carrot (1.2%), Minerals, Linseed, Whole Cranberry (1%), Dried Cranberry (1%), Dried Sage (0.5%), Dried Algae (0.15%, source of Omega 3), Prebiotic Chicory Root (0.05%), Prebiotic MOS (0.05%), Glucosamine (0.05%), Chondroitin (0.05%)

Meat named animal protein

From the maker’s website, checked 20 Oct 2026.

Additives

per kg: Vitamin A 15,000IU, Vitamin D3 1500IU, Vitamin E 200mg, Taurine 1,000mg, L-carnitine 250mg, Zinc (as zinc chloride hydroxide monohydrate) 100mg, Iron (as iron (II) chelate of protein hydrolysate) 60mg, Manganese (as manganese chelate of protein hydrolysate) 25mg, Copper (as copper (II) chelate of protein hydrolysate) 10mg, Iodine (as calcium iodate anhydrous) 2mg, Selenium (as sodium selenite) 0.05mg

How we read this label

First ingredient: “Turkey 46%”. It names the animal.

Each ingredient on the label, how we read it, and the share the label gives
On the labelWe read it asShare on the label
Turkey 46% (including Dried Turkey 40%, Turkey Fat 6%)Named meat46%
PotatoVegetable, fruit or plantNot given
Pea ProteinVegetable, fruit or plantNot given
Sweet Potato (8.5%)Vegetable, fruit or plant8.5%
Vegetable StockFat, stock, extract or other processed ingredientNot given
Apple (2%)Vegetable, fruit or plant2%
Peas (1.5%)Vegetable, fruit or plant1.5%
Carrot (1.2%)Vegetable, fruit or plant1.2%
MineralsOtherNot given
LinseedVegetable, fruit or plantNot given
Whole Cranberry (1%)Vegetable, fruit or plant1%
Dried Cranberry (1%)Vegetable, fruit or plant1%
Dried Sage (0.5%)Other0.5%
Dried Algae (0.15%, source of Omega 3)Vegetable, fruit or plant0.1%
Prebiotic Chicory Root (0.05%)Vegetable, fruit or plant0.05%
Prebiotic MOS (0.05%)Other0.05%
Glucosamine (0.05%)Other0.05%
Chondroitin (0.05%)Other0.05%

6% broth, gravy, fat or digest inside the meat figure isn't counted as meat.

Read automatically from the label. Spotted a misreading? Tell us

Nutrition

Protein 42% and carbs about 28%, with the water taken out.

Analysis as sold and with the water taken out
NutrientAs soldDry weight
Protein38%42%
above the usual 26 to 32% for dry foods
Fat15%17%
Carbohydrate~25%~28%
below the usual 39 to 50% for dry foods
Fibre3.5%3.9%
Ash8.5%9.4%
Moisturenot on label, 10% assumed10%taken out

Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.

Energy380 kcal/100 g

Why it scores 41

The kind of meat scored best (8.4 of 15). How it’s made scored lowest (5 of 20).

  1. How much meat?

    17.7 / 45 points
    • Meat on the label14 / 35 points

      40% declared meat, as weighed before cooking; full marks at 100%.

    • Protein level3.7 / 10 points

      Protein is 42.2% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.

  2. How much starch?

    10.7 / 20 points

    Estimated carbohydrate: About 27.8% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.

  3. How processed?

    5 / 20 points

    How it’s made: Extruded kibble: 6 of 20. Minus 1 for added plant protein, starch or fibre.

  4. What kind of meat?

    8.4 / 15 points
    • How the meat is listed8.4 / 12 points

      The label lists the meat as dried, which earns 70% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.

    • Organ meat0 / 3 points

      No organ meat named.

No ingredient deductions.

Each bar is as long as the points it is worth, out of 100 in all.

Against other dry foods

Top 19% of dry foods. 28 foods share this score. Each bar counts the ranked dry foods in a 5-point step of score.

What the score means

One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.

75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.

How we rate foods →

Less starch in the bowl

Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 28% to 18% by dry weight, and protein is about 49%.

Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.

Best wet foods →

Ingredient notes

Nothing flagged in 28 ingredients.

28 ingredients with nothing flagged

Algae, apples, broth (meat stock), carrot, chicory root extract, chondroitin, cranberries, glucosamine, l-carnitine, linseed (flaxseed), mannan-oligosaccharides (MOS), minerals, peas, potato, sage, sweet potato, taurine, tocopherols (vitamin E), turkey, vegetable protein extracts

Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc

Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.

Sources for these ingredients

Notes come from published sources about each ingredient, not about this food. How we decide

Your dog

Grams a day for your dog

Alternatives

4 dry foods score 18 to 22 points higher.

Compare side by side →
Meat
78.5% this food 40%
Carbs
about 22% this food about 28%

+22 pointsCompare

Meat
78% this food 40%
Carbs
about 8% this food about 28%

+19 pointsCompare

Meat
79.5% this food 40%
Carbs
about 33% this food about 28%

+18 pointsCompare

Meat
76% this food 40%
Carbs
about 26% this food about 28%

+18 pointsCompare

Carbs are a share of the dry food, with the water taken out.

Sources

Taken from the maker’s page, checked 20 Oct 2026.

From the maker’s website. The ingredients and analysis here are the maker’s current label, from their product page, checked 20 Oct 2026. Shops may still stock packs with the older recipe.

Page we read, saved 20 Oct 2026: Pure Pet Food (the maker).

Score method v6.1.0 · ingredient notes v2.4.0

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