

2 prices from Zooplus UK
Good points
- No ingredient deductions
Worth knowing
- Includes hydrolysed protein
First ingredients: Beef (26%, of which 22% dried beef, 4% fresh beef), dried potatoes (20%), dried sweet potatoes (20%), dried chicken (12%)… All ingredients
Retailer’s own label, fully checked- Meat
- 41%
- Protein, dry weight
- 32%
- Carbs, dry weight
- ~39%
- kcal/100 g
- 386
Ingredients
Listed first: Beef. 41% of the recipe is declared meat.
- Meat 41%
- Plants 43%
- Other 10.3%
- No amount given 5.7%
Beef (26%, of which 22% dried beef, 4% fresh beef), dried potatoes (20%), dried sweet potatoes (20%), dried chicken (12%), chicken fat (9%), dried beet pulp, linseed (3%), hydrolysed chicken protein (3%), fish oil (0.5%), dried brewer's yeast (0.5%), minerals, FOS* [fructo-oligosaccharides] (0.2%), GLM** [green-lipped mussel] (0.1%)
Meat named animal protein
Additives
per kg: Nutritional additives: Vitamin A (15,000 IU), vitamin D3 (1500 IU), vitamin E (100 IU), iron [ferrous(II) sulphate monohydrate] (50mg), copper [cupric(II)-sulphate pentahydrate] (10mg), zinc [zinc sulphate monohydrate] (60mg), manganese [manganous(II)-sulphate monohydrate] (10mg), iodine [calcium iodate anhydrous] (1.5mg), selenium [sodium selenite] (0.2mg). Technological additives: Antioxidants.
How we read this label
First ingredient: “Beef”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Beef (26%, of which 22% dried beef, 4% fresh beef) | Named meat | 26% |
| dried potatoes (20%) | Vegetable, fruit or plant | 20% |
| dried sweet potatoes (20%) | Vegetable, fruit or plant | 20% |
| dried chicken (12%) | Named meat | 12% |
| chicken fat (9%) | Fat, stock, extract or other processed ingredient | 9% |
| dried beet pulp | Vegetable, fruit or plant | Not given |
| linseed (3%) | Vegetable, fruit or plant | 3% |
| hydrolysed chicken protein (3%) | Named meat | 3% |
| fish oil (0.5%) | Fat, stock, extract or other processed ingredient | 0.5% |
| dried brewer's yeast (0.5%) | Other | 0.5% |
| minerals | Other | Not given |
| FOS* [fructo-oligosaccharides] (0.2%) | Other | 0.2% |
| GLM** [green-lipped mussel] (0.1%) | Other | 0.1% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 32% and carbs about 39%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 29% | 32% |
| within the usual 26 to 32% for dry foods | ||
| Fat | 16% | 18% |
| Carbohydrate | ~35% | ~39% |
| within the usual 39 to 50% for dry foods | ||
| Fibre | 2% | 2.2% |
| Ash | 7.8% | 8.7% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 36
The kind of meat scored best (8.4 of 15). How it’s made scored lowest (5 of 20).
How much meat?
16.4 / 45 points- Meat on the label14.4 / 35 points
41% declared meat, as weighed before cooking; full marks at 100%.
- Protein level2 / 10 points
Protein is 32.2% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
7 / 20 pointsEstimated carbohydrate: About 39.1% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
5 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 1 for hydrolysed protein.
What kind of meat?
8.4 / 15 points- How the meat is listed8.4 / 12 points
The label lists the meat as dried, fresh and hydrolysed, which earns 70% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 39% to 24% by dry weight, and protein is about 43%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
1 noted: hydrolysed proteins. 21 flagged nothing.
- 1 noted
- 21 nothing flagged
- 1 not in our ingredient database yet
- Hydrolysed proteinsCounted in “How processed?”Feed material (protein source)
A protein broken down by processing, often used in sensitive-stomach foods. It costs a point under “How processed?” rather than as a deduction.
21 ingredients with nothing flagged
Antioxidants, beef, beet pulp, chicken, fish oil, fructo-oligosaccharides (FOS), linseed (flaxseed), minerals, potato, poultry fat, sweet potato, tocopherols (vitamin E), yeast
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Antioxidants, beef, beet pulp, chicken, fish oil, fructo-oligosaccharides (FOS), linseed (flaxseed), minerals, potato, poultry fat, sweet potato, yeast
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, fructo-oligosaccharides (FOS), poultry fat, yeast, manganese, selenium, vitamin A (retinyl acetate), zinc
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
1 not in our ingredient database yet
Glm [green-lipped mussel]
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Price unchanged since 10 Aug (3 readings).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 1kg | £4.29 | £4.29/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 6 x 1kg | £23.49 | £3.92/kg |
| 27 Sep 2026 | Zooplus UK | 1kg | £4.29 | £4.29/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 6 x 1kg | £23.49 | £3.92/kg |
| 10 Aug 2026 | Zooplus UK | 1kg | £4.29 | £4.29/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack: 6 x 1kg | £23.49 | £3.92/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 13 to 24 points higher and cost up to 22% more.

- Meat
- 78% this food 41%
- Carbs
- about 8% this food about 39%
- To feed
- 22% more per 1,000 kcal
+24 pointsCompare

- Meat
- 73% this food 41%
- Carbs
- about 24% this food about 39%
- To feed
- about the same per 1,000 kcal
+21 pointsCompare

- Meat
- 59% this food 41%
- Carbs
- about 33% this food about 39%
- To feed
- 57% less per 1,000 kcal
+13 pointsCompare

- Meat
- 68% this food 41%
- Carbs
- about 43% this food about 39%
- To feed
- 21% more per 1,000 kcal
+13 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Own-label food: checked against the retailer’s label.
Retailer-verified. This is the retailer’s own-label food, so there is no separate maker’s website to check it against. We publish it because the retailer’s label is complete and passes our consistency checks.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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