

3 prices from Zooplus UK
Good points
- 68.5% meat
- No ingredient deductions
Worth knowing
- About 49% carbs (dry weight)
- Some meat not named by animal
- Added plant protein, starch or fibre
First ingredients: 40.5% fresh poultry, 26% fresh beef, potato starch, 9.5% ground potatoes (dried), 2% dried poultry protein… All ingredients
Retailer’s own label, fully checked- Meat
- 68.5%
- Protein, dry weight
- 25%
- Carbs, dry weight
- ~49%
- kcal/100 g
- 371
Ingredients
Listed first: Fresh poultry. 68.5% of the recipe is declared meat.
- Meat 68.5%
- Plants 9.5%
- Other 1.9%
- No amount given 20.1%
40.5% fresh poultry, 26% fresh beef, potato starch, 9.5% ground potatoes (dried), 2% dried poultry protein, 1.5% hydrolysed protein, dried beet pulp (desugared), 0.4% carrots (dried), fish oil, yeast (dried), psyllium husks, pumpkin (dried), sodium chloride, green-lipped mussel meal
Meat named animal protein
Additives
per kg: Nutritional additives: Vitamin A 12,000 IU, vitamin D3 1,200 IU, vitamin E 150 IU, vitamin C 50mg, vitamin B1 5mg, vitamin B2 10mg, vitamin B6 5mg, vitamin B12 50mcg, niacin 30mg, pantothenic acid 20mg, folic acid 1mg, biotin 250mcg, choline chloride 1,750mg, copper (copper(II) sulfate pentahydrate) 10mg, zinc (zinc oxide) 70mg, iodine (calcium iodate, anhydrous) 2mg, selenium (sodium selenite) 0.2mg. Technological additives: Antioxidants, preservatives.
How we read this label
First ingredient: “40.5% fresh poultry”. It isn’t a named meat or fish.
| On the label | We read it as | Share on the label |
|---|---|---|
| 40.5% fresh poultry | Meat, animal not named | 40.5% |
| 26% fresh beef | Named meat | 26% |
| potato starch | Vegetable, fruit or plant | Not given |
| 9.5% ground potatoes (dried) | Vegetable, fruit or plant | 9.5% |
| 2% dried poultry protein | Meat, animal not named | 2% |
| 1.5% hydrolysed protein | Other | 1.5% |
| dried beet pulp (desugared) | Vegetable, fruit or plant | Not given |
| 0.4% carrots (dried) | Vegetable, fruit or plant | 0.4% |
| fish oil | Fat, stock, extract or other processed ingredient | Not given |
| yeast (dried) | Other | Not given |
| psyllium husks | Vegetable, fruit or plant | Not given |
| pumpkin (dried) | Vegetable, fruit or plant | Not given |
| sodium chloride | Other | Not given |
| green-lipped mussel meal. | Named meat | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 25% and carbs about 49%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 22.5% | 25% |
| below the usual 26 to 32% for dry foods | ||
| Fat | 15% | 17% |
| Carbohydrate | ~44% | ~49% |
| within the usual 39 to 50% for dry foods | ||
| Fibre | 2% | 2.2% |
| Ash | 6.5% | 7.2% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 40
Meat scored best (24.8 of 45). Starch scored lowest (3.7 of 20).
How much meat?
24.8 / 45 points- Meat on the label24 / 35 points
68.5% declared meat, as weighed before cooking; full marks at 100%.
- Protein level0.8 / 10 points
Protein is 25% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
3.7 / 20 pointsEstimated carbohydrate: About 48.9% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
4 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 2 for added plant protein, starch or fibre and hydrolysed protein.
What kind of meat?
8.2 / 15 points- How the meat is listed8.2 / 12 points
The label lists the meat as unnamed fresh, fresh, unnamed meal and meal, which earns 68% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 49% to 30% by dry weight, and protein is about 39%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
1 noted: hydrolysed proteins. 31 flagged nothing.
- 1 noted
- 31 nothing flagged
- Hydrolysed proteinsCounted in “How processed?”Feed material (protein source)
A protein broken down by processing, often used in sensitive-stomach foods. It costs a point under “How processed?” rather than as a deduction.
31 ingredients with nothing flagged
Antioxidants, beef, beet pulp, biotin (vitamin H/B7), carrot, choline chloride, fish oil, folic acid (folate), green-lipped mussel, niacin (vitamin B3), pantothenic acid (vitamin B5), potato, poultry, preservatives, psyllium, pumpkin, salt (sodium chloride), starch, tocopherols (vitamin E), vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), vitamin C (ascorbic acid), yeast
Allowed up to a legal maximum, none declared above it: copper, iodine, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, biotin (vitamin H/B7), choline chloride, folic acid (folate), green-lipped mussel, niacin (vitamin B3), pantothenic acid (vitamin B5), poultry, preservatives, psyllium, pumpkin, salt (sodium chloride), vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), yeast, selenium, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Antioxidants, beef, beet pulp, carrot, fish oil, green-lipped mussel, potato, poultry, preservatives, psyllium, pumpkin, yeast
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Starch
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Price unchanged since 10 Aug (3 readings).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 12kg | £49.49 | £4.12/kg |
| 4 Oct 2026 | Zooplus UK | 1kg | £5.99 | £5.99/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £95.49 | £3.98/kg |
| 27 Sep 2026 | Zooplus UK | 12kg | £49.49 | £4.12/kg |
| 27 Sep 2026 | Zooplus UK | 1kg | £5.99 | £5.99/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £95.49 | £3.98/kg |
| 10 Aug 2026 | Zooplus UK | 12kg | £49.49 | £4.12/kg |
| 10 Aug 2026 | Zooplus UK | 1kg | £5.99 | £5.99/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £95.49 | £3.98/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 9 to 20 points higher and cost up to 19% more.

- Meat
- 78% this food 68.5%
- Carbs
- about 8% this food about 49%
- To feed
- 16% more per 1,000 kcal
+20 pointsCompare

- Meat
- 74% this food 68.5%
- Carbs
- about 27% this food about 49%
- To feed
- 19% more per 1,000 kcal
+17 pointsCompare

- Meat
- 73% this food 68.5%
- Carbs
- about 24% this food about 49%
- To feed
- 4% less per 1,000 kcal
+17 pointsCompare

- Meat
- 59% this food 68.5%
- Carbs
- about 33% this food about 49%
- To feed
- 59% less per 1,000 kcal
+9 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Own-label food: checked against the retailer’s label.
Retailer-verified. This is the retailer’s own-label food, so there is no separate maker’s website to check it against. We publish it because the retailer’s label is complete and passes our consistency checks.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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