

2 prices from Zooplus UK
Good points
- 68% meat
- No ingredient deductions
Worth knowing
- About 48% carbs (dry weight)
- Some meat not named by animal
- Added plant protein, starch or fibre
First ingredients: Fresh white fish (27%), fresh chicken (25%), fresh trout (14%), potato starch, dried ground potato (12%)… All ingredients
Retailer’s own label, fully checked- Meat
- 68%
- Protein, dry weight
- 27%
- Carbs, dry weight
- ~48%
- kcal/100 g
- 373
Ingredients
Listed first: Fresh white fish. 68% of the recipe is declared meat.
- Meat 68%
- Plants 12%
- Other 3.2%
- No amount given 16.8%
Fresh white fish (27%), fresh chicken (25%), fresh trout (14%), potato starch, dried ground potato (12%), salmon protein hydrolysate (2%), fish meal (2%), dried peas (0.8%), desugared dried beet pulp, dried carrots (0.4%), dried yeast, fish oil, psyllium husks, dried pumpkin, green-lipped mussel meal
Meat named animal protein
Additives
per kg: Nutritional additives: Vitamin A (12,000 IU), vitamin D3 (1200 IU), vitamin E (150 IU), vitamin C (50mg), vitamin B1 (5mg), vitamin B2 (10mg), vitamin B6 (5mg), vitamin B12 (50mcg), niacin (30mg), pantothenic acid (20mg), folic acid (1mg), biotin (250mcg), choline chloride (1750mg), copper [copper(II)-sulphate-pentahydrate] (10mg), zinc [zinc oxide] (70mg), iodine [calcium iodate anhydrous] (2mg), selenium [sodium selenite] (0.2mg). Technological additives: Antioxidants, preservatives.
How we read this label
First ingredient: “Fresh white fish”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Fresh white fish (27%) | Named meat | 27% |
| fresh chicken (25%) | Named meat | 25% |
| fresh trout (14%) | Named meat | 14% |
| potato starch | Vegetable, fruit or plant | Not given |
| dried ground potato (12%) | Vegetable, fruit or plant | 12% |
| salmon protein hydrolysate (2%) | Fat, stock, extract or other processed ingredient | 2% |
| fish meal (2%) | Meat, animal not named | 2% |
| dried peas (0.8%) | Vegetable, fruit or plant | 0.8% |
| desugared dried beet pulp | Vegetable, fruit or plant | Not given |
| dried carrots (0.4%) | Vegetable, fruit or plant | 0.4% |
| dried yeast | Other | Not given |
| fish oil | Fat, stock, extract or other processed ingredient | Not given |
| psyllium husks | Vegetable, fruit or plant | Not given |
| dried pumpkin | Vegetable, fruit or plant | Not given |
| green-lipped mussel meal. | Named meat | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 27% and carbs about 48%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 24% | 27% |
| within the usual 26 to 32% for dry foods | ||
| Fat | 13% | 14% |
| Carbohydrate | ~43% | ~48% |
| within the usual 39 to 50% for dry foods | ||
| Fibre | 2% | 2.2% |
| Ash | 7.9% | 8.8% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 44
The kind of meat scored best (11.7 of 15). Starch scored lowest (4 of 20).
How much meat?
24.9 / 45 points- Meat on the label23.8 / 35 points
68% declared meat, as weighed before cooking; full marks at 100%.
- Protein level1.1 / 10 points
Protein is 26.7% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
4 / 20 pointsEstimated carbohydrate: About 47.9% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
4 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 2 for added plant protein, starch or fibre and hydrolysed protein.
What kind of meat?
11.7 / 15 points- How the meat is listed11.7 / 12 points
The label lists the meat as fresh, unnamed meal and meal, which earns 98% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 48% to 29% by dry weight, and protein is about 40%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
1 noted: processed animal protein. 31 flagged nothing.
- 1 noted
- 31 nothing flagged
- Processed animal proteinCounted in “How processed?”Feed material
The label says “salmon protein hydrolysate”: a protein broken down by processing, often used in sensitive-stomach foods. It costs a point under “How processed?” rather than as a deduction.
31 ingredients with nothing flagged
Antioxidants, beet pulp, biotin (vitamin H/B7), carrot, chicken, choline chloride, fish, fish oil, folic acid (folate), green-lipped mussel, niacin (vitamin B3), pantothenic acid (vitamin B5), peas, potato, preservatives, psyllium, pumpkin, starch, tocopherols (vitamin E), vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), vitamin C (ascorbic acid), yeast
Allowed up to a legal maximum, none declared above it: copper, iodine, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, biotin (vitamin H/B7), choline chloride, fish, folic acid (folate), green-lipped mussel, niacin (vitamin B3), pantothenic acid (vitamin B5), preservatives, psyllium, pumpkin, vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), yeast, selenium, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Antioxidants, beet pulp, carrot, chicken, fish, fish oil, green-lipped mussel, peas, potato, preservatives, psyllium, pumpkin, yeast
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Starch
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Price unchanged since 10 Aug (3 readings).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 12kg | £52.99 | £4.42/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £102.99 | £4.29/kg |
| 27 Sep 2026 | Zooplus UK | 12kg | £52.99 | £4.42/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £102.99 | £4.29/kg |
| 10 Aug 2026 | Zooplus UK | 12kg | £52.99 | £4.42/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 5 to 16 points higher and cost up to 11% more.

- Meat
- 78% this food 68%
- Carbs
- about 8% this food about 48%
- To feed
- 8% more per 1,000 kcal
+16 pointsCompare

- Meat
- 73% this food 68%
- Carbs
- about 24% this food about 48%
- To feed
- 11% less per 1,000 kcal
+13 pointsCompare

- Meat
- 74% this food 68%
- Carbs
- about 27% this food about 48%
- To feed
- 11% more per 1,000 kcal
+13 pointsCompare

- Meat
- 59% this food 68%
- Carbs
- about 33% this food about 48%
- To feed
- 62% less per 1,000 kcal
+5 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Own-label food: checked against the retailer’s label.
Retailer-verified. This is the retailer’s own-label food, so there is no separate maker’s website to check it against. We publish it because the retailer’s label is complete and passes our consistency checks.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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