2 prices from Zooplus UK
WetCompleteAdultGrain-free
Good points
- 65% meat
- Low starch, about 11% carbs
- No ingredient deductions
First ingredients: 50% beef hearts, meat, liver, lungs, tripe… All ingredients
Retailer’s own label, fully checked- Meat
- 65%
- Protein, dry weight
- 42%
- Carbs, dry weight
- ~11%
- kcal/100 g
- 119
Ingredients
Listed first: Beef hearts. 65% of the recipe is declared meat.
- Meat 65%
- Other 35%
50% beef hearts, meat, liver, lungs, tripe, 27.8% stock, 15% wild boar hearts, meat, liver, lungs, 3% spaetzle noodles, 3% lingonberries, 1 minerals, 0.2% linseed oil
Meat named animal protein
Additives
per kg: Nutritional additives: Vitamin D3 200 IU, vitamin E as rac-alpha-tocopheryl acetate 30mg, biotin 300mg, zinc as zinc sulphate monohydrate 15mg, manganese as manganese-II-sulphate, monohydrate 3mg, iodine as calcium iodate, anhydrous 0.75mg
How we read this label
First ingredient: “50% beef hearts”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| 50% beef hearts | Named meat | 50% |
| meat | Meat, animal not named | Part of the item above |
| liver | Organ meat | Part of the item above |
| lungs | Organ meat | Part of the item above |
| tripe | Organ meat | Part of the item above |
| 27.8% stock | Fat, stock, extract or other processed ingredient | 27.8% |
| 15% wild boar hearts | Named meat | 15% |
| meat | Meat, animal not named | Part of the item above |
| liver | Organ meat | Part of the item above |
| lungs | Organ meat | Part of the item above |
| 3% spaetzle noodles | Other | 3% |
| 3% lingonberries | Other | 3% |
| 1% minerals | Other | 1% |
| 0.2% linseed oil | Fat, stock, extract or other processed ingredient | 0.2% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 42% and carbs about 11%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 10.6% | 42% |
| within the usual 38 to 48% for wet foods | ||
| Fat | 8.5% | 34% |
| Carbohydrate | ~2.7% | ~11% |
| within the usual 9 to 21% for wet foods | ||
| Fibre | 0.4% | 1.6% |
| Ash | 2.8% | 11% |
| Moisture | 75% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the wet foods we rate.
Energy119 kcal/100 gCalculated from the analysis.
Why it scores 65
The kind of meat scored best (15 of 15). How it’s made scored lowest (8 of 20).
How much meat?
26.5 / 45 points- Meat on the label22.8 / 35 points
65% declared meat, as weighed before cooking; full marks at 100%.
- Protein level3.7 / 10 points
Protein is 42.4% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
16.4 / 20 pointsEstimated carbohydrate: About 10.8% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
8 / 20 pointsHow it’s made: Cooked in the tin, tray or pouch: 8 of 20.
What kind of meat?
15 / 15 points- How the meat is listed12 / 12 points
The label lists the meat as fresh, which earns 100% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat3 / 3 points
Organ meat such as liver, heart, kidney or tripe is named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other wet foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Ingredient notes
Nothing flagged in 12 ingredients. 4 are not in our ingredient database yet.
12 ingredients with nothing flagged
Beef, biotin (vitamin H/B7), broth (meat stock), liver (animal organ), minerals, pork, tocopherols (vitamin E), tripe
Allowed up to a legal maximum, none declared above it: vitamin D3 (cholecalciferol), zinc
We couldn’t read an amount we can check on the label, so no points were taken: iodine, manganese
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Biotin (vitamin H/B7), liver (animal organ), pork, tripe, zinc, manganese
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Beef, broth (meat stock), liver (animal organ), minerals, pork, tripe
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
4 not in our ingredient database yet
Lingonberries, lungs, meat, spaetzle noodles
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Sold in multipacks. Prices are for the whole pack.
Price unchanged since 10 Aug (3 readings).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 6 x 800g | £13.99 | £2.91/kg |
| 4 Oct 2026 | Zooplus UK | Saver Pack: 24 x 800g | £52.99 | £2.76/kg |
| 27 Sep 2026 | Zooplus UK | 6 x 800g | £13.99 | £2.91/kg |
| 27 Sep 2026 | Zooplus UK | Saver Pack: 24 x 800g | £52.99 | £2.76/kg |
| 10 Aug 2026 | Zooplus UK | 6 x 800g | £13.99 | £2.91/kg |
| 10 Aug 2026 | Zooplus UK | Saver Pack: 24 x 800g | £52.99 | £2.76/kg |
Your dog
Cost per day and grams for your dog
Similar foods
4 wet foods from other brands to compare, scoring 71 to 83.
Sources
Own-label food: checked against the retailer’s label.
Retailer-verified. This is the retailer’s own-label food, so there is no separate maker’s website to check it against. We publish it because the retailer’s label is complete and passes our consistency checks.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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