1 price from Zooplus UK
Good points
- 65% meat
- Low starch, about 8% carbs
- One animal protein: turkey
First ingredients: Turkey (65%, meat, liver, carcass), carrots (4%), dried cranberries (2%), sunflower oil, minerals… All ingredients
Ingredients match the maker’s own page- Meat
- 65%
- Protein, dry weight
- 40%
- Carbs, dry weight
- ~8%
- kcal/100 g
- 135
Ingredients
Listed first: Turkey. 65% of the recipe is declared meat.
- Meat 65%
- Plants 6%
- Other 0.1%
- No amount given 28.9%
Turkey (65%, meat, liver, carcass), carrots (4%), dried cranberries (2%), sunflower oil, minerals, slippery elm (0.1%)
Meat named animal protein
Additives
per kg: Nutritional additives: Trace elements: Zinc [3b607 or zinc chelate of glycine hydrate] (25mg), manganese [3b506 or manganese chelate of glycine hydrate] (3mg), copper [3b413 or copper(II) chelate of glycine hydrate] (1.5mg), iodine [3b202 or calcium iodate anhydrous] (0.75mg). Vitamins: Vitamin D3 [3a671 or cholecalciferol] (200 IU), vitamin E [3a700 or DL-alpha-tocopheryl-acetate] (20mg), biotin [3a880 or D-(+)-biotin] (60mcg).
How we read this label
First ingredient: “Turkey”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Turkey (65%, meat, liver, carcass) | Named meat | 65% |
| carrots (4%) | Vegetable, fruit or plant | 4% |
| dried cranberries (2%) | Vegetable, fruit or plant | 2% |
| sunflower oil | Fat, stock, extract or other processed ingredient | Not given |
| minerals | Other | Not given |
| slippery elm (0.1%) | Other | 0.1% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 40% and carbs about 8%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 10.5% | 40% |
| within the usual 38 to 48% for wet foods | ||
| Fat | 10.5% | 40% |
| Carbohydrate | ~2.2% | ~8.3% |
| below the usual 9 to 21% for wet foods | ||
| Fibre | 1.3% | 4.9% |
| Ash | 2% | 7.5% |
| Moisture | 73.5% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the wet foods we rate.
Energy135 kcal/100 g
Why it scores 66
The kind of meat scored best (15 of 15). How it’s made scored lowest (8 of 20).
How much meat?
26.1 / 45 points- Meat on the label22.8 / 35 points
65% declared meat, as weighed before cooking; full marks at 100%.
- Protein level3.3 / 10 points
Protein is 39.6% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
17.2 / 20 pointsEstimated carbohydrate: About 8.3% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
8 / 20 pointsHow it’s made: Cooked in the tin, tray or pouch: 8 of 20.
What kind of meat?
15 / 15 points- How the meat is listed12 / 12 points
The label lists the meat as fresh, which earns 100% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat3 / 3 points
Organ meat such as liver, heart, kidney or tripe is named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other wet foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Ingredient notes
Nothing flagged in 13 ingredients.
13 ingredients with nothing flagged
Biotin (vitamin H/B7), carrot, cranberries, minerals, slippery elm, sunflower oil, tocopherols (vitamin E), turkey
Allowed up to a legal maximum, none declared above it: copper, iodine, manganese, vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Biotin (vitamin H/B7), cranberries, slippery elm, sunflower oil, manganese, zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Carrot, cranberries, minerals, slippery elm, sunflower oil, turkey
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- EFSA FEEDAP (PMC13063795)Cranberries
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Sold in multipacks. Prices are for the whole pack.
| Shop | Pack | Price | Per kg | Link |
|---|---|---|---|---|
| Zooplus UK12 x 150g · £15.79 | 12 x 150g | £15.79 | £8.77/kg | Visit |
Price unchanged since 10 Aug (3 readings).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 12 x 150g | £15.79 | £8.77/kg |
| 27 Sep 2026 | Zooplus UK | 12 x 150g | £15.79 | £8.77/kg |
| 10 Aug 2026 | Zooplus UK | 12 x 150g | £15.79 | £8.77/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 wet foods score 5 to 17 points higher and cost up to 9% more.
- Meat
- 100% this food 65%
- Carbs
- about 4% this food about 8%
- To feed
- 7% more per 1,000 kcal
+17 pointsCompare
- Meat
- 75% this food 65%
- Carbs
- about 4% this food about 8%
- To feed
- 22% less per 1,000 kcal
+7 pointsCompare
- Meat
- 72% this food 65%
- Carbs
- about 3% this food about 8%
- To feed
- 9% more per 1,000 kcal
+7 pointsCompare
- Meat
- 70% this food 65%
- Carbs
- about 3% this food about 8%
- To feed
- 60% less per 1,000 kcal
+5 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Matches the maker’s own page.
Checked against the maker. The ingredient list matches the one on the manufacturer’s own product page.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
Report a mistake