Simpsons Premium Sensitive Adult Dog - Chicken & Potato

3 prices from Zooplus UK

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Simpsons Premium Sensitive Adult Dog - Chicken & Potato

DryCompleteAdultGrain-freeFish oil
36/ 100
WeakTop 32% of dry foods

89% of dry foods score under 45.

Score v6.1.0 · label checked 4 Oct 2026

  • No ingredient deductions

First ingredients: Chicken (min 45%, dried, deboned, chicken fat), potato (min. 26%), beet pulp, brewer's yeast, chicken sauce… All ingredients

Ingredients match the maker’s own page
Meat
45%
Protein, dry weight
28%
Carbs, dry weight
~44%
kcal/100 g
345

Ingredients

Listed first: Chicken. 45% of the recipe is declared meat.

Chicken (min 45%, dried, deboned, chicken fat), potato (min. 26%), beet pulp, brewer's yeast, chicken sauce, dried egg, salmon oil, linseeds, minerals, vitamins, yucca extract, cranberry, nucleotides, mannan-oligosaccharides (MOS), fructo-oligosaccharides (FOS), glucosamine, MSM, chondroitin

Meat named animal protein

Additives

per kg: Nutritional additives: Vitamin A (12,000 IU), vitamin D3 (1800 IU), ferrous sulphate monohydrate (133.33mg), zinc sulphate monohydrate (111.11mg), manganous sulphate monohydrate (87.5mg), cupric sulphate pentahydrate (48mg), calcium iodate anhydrous (1.31mg), sodium selenite (0.53mg).

How we read this label

First ingredient: “Chicken”. It names the animal.

On the labelWe read it asShare on the label
Chicken (min 45%, dried, deboned, chicken fat)Named meat45%
potato (min. 26%)Vegetable, fruit or plant26%
beet pulpVegetable, fruit or plantNot given
brewer's yeastOtherNot given
chicken sauceFat, stock, extract or other processed ingredientNot given
dried eggOtherNot given
salmon oilFat, stock, extract or other processed ingredientNot given
linseedsVegetable, fruit or plantNot given
mineralsOtherNot given
vitaminsOtherNot given
yucca extractFat, stock, extract or other processed ingredientNot given
cranberryVegetable, fruit or plantNot given
nucleotidesOtherNot given
mannan-oligosaccharides (MOS)OtherNot given
fructo-oligosaccharides (FOS)OtherNot given
glucosamineOtherNot given
MSMOtherNot given
chondroitin.OtherNot given

Read automatically from the label. Spotted a misreading? Tell us

Nutrition

Protein 28% and carbs about 44%, with the water taken out.

As soldDry weight
Protein25%28%
within the usual 26 to 32% for dry foods
Fat14%16%
Carbohydrate~40%~44%
within the usual 39 to 50% for dry foods
Fibre3.5%3.9%
Ash8%8.9%
Moisturenot on label, 10% assumed10%taken out

Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.

Energy345 kcal/100 gCalculated from the analysis.

Why it scores 36

The kind of meat scored best (8.4 of 15). Starch scored lowest (5.4 of 20).

  1. How much meat?

    17.1 / 45
    • Meat on the label15.8 / 35

      45% declared meat, as weighed before cooking; full marks at 100%.

    • Protein level1.3 / 10

      Protein is 27.8% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.

  2. How much starch?

    5.4 / 20

    About 43.9% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.

  3. How processed?

    6 / 20

    Extruded kibble: 6 of 20.

  4. What kind of meat?

    8.4 / 15
    • How the meat is listed8.4 / 12

      The label lists the meat as dried, which earns 70% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.

    • Organ meat0 / 3

      No organ meat named.

No ingredient deductions.

Each bar is as long as the points it is worth, out of 100 in all.

Against other dry foods

Top 32% of dry foods. 53 foods share this score. Each bar counts the ranked dry foods in a 5-point step of score.

What the score means

One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.

75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.

How we rate foods →

Less starch in the bowl

Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 44% to 28% by dry weight, and protein is about 40%.

Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.

Best wet foods →

Ingredient notes

1 noted, no points taken: yucca extract. 24 flagged nothing.

  • 1 noted
  • 24 nothing flagged
  • 1 not in our ingredient database yet
24 ingredients with nothing flagged

Beet pulp, chicken, chondroitin, cranberries, egg, fructo-oligosaccharides (FOS), glucosamine, linseed (flaxseed), mannan-oligosaccharides (MOS), minerals, MSM (methylsulfonylmethane), nucleotides, potato, salmon oil, vitamins, yeast

Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc

Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.

Sources for these ingredients
1 not in our ingredient database yet

Chicken sauce

Not in our ingredient database yet, so no judgement either way.

Notes come from published sources about each ingredient, not about this food. How we decide

Prices

One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.

In stock first, cheapest per kg first, excluding deliveryExcluding delivery

ShopPackPricePer kg
Zooplus UKEconomy Pack: 2 x 12kg · £131.99Economy Pack: 2 x 12kg£131.99£5.50/kgCheapest in stockVisit
Zooplus UK12kg · £66.99 up 1% since 10 Aug12kg£66.99£5.58/kgVisit
Zooplus UK2kg · £16.692kg£16.69£8.35/kgVisit

Since 10 Aug (3 readings): Zooplus UK up 1%.

Show the chart
View the readings as a table
DayShopPackPricePer kg
4 Oct 2026Zooplus UK12kg£66.99£5.58/kg
4 Oct 2026Zooplus UK2kg£16.69£8.35/kg
4 Oct 2026Zooplus UKEconomy Pack: 2 x 12kg£131.99£5.50/kg
27 Sep 2026Zooplus UK12kg£66.99£5.58/kg
27 Sep 2026Zooplus UK2kg£16.69£8.35/kg
27 Sep 2026Zooplus UKEconomy Pack: 2 x 12kg£131.99£5.50/kg
10 Aug 2026Zooplus UK12kg£66.29£5.52/kg
10 Aug 2026Zooplus UK2kg£16.59£8.29/kg
10 Aug 2026Zooplus UKEconomy Pack: 2 x 12kg£130.99£5.46/kg

Your dog

Cost per day and grams for your dog

Alternatives

4 dry foods score 22 to 26 points higher and cost up to 19% more.

Compare side by side →
Meat
76% this food 45%
Carbs
about 21% this food about 44%
To feed
19% more per 1,000 kcal

+26 pointsCompare

Meat
78% this food 45%
Carbs
about 8% this food about 44%
To feed
22% less per 1,000 kcal

+24 pointsCompare

Meat
76% this food 45%
Carbs
about 26% this food about 44%
To feed
7% more per 1,000 kcal

+23 pointsCompare

Meat
80% this food 45%
Carbs
about 29% this food about 44%
To feed
14% more per 1,000 kcal

+22 pointsCompare

Carbs are a share of the dry food, with the water taken out.

Sources

Matches the maker’s own page.

Checked against the maker. The ingredient list matches the one on the manufacturer’s own product page.

Page we read, saved 4 Oct 2026: Zooplus UK.

Score method v6.1.0 · ingredient notes v2.4.0

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Anything to leave out?Checked against the whole ingredient list.
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