1 price from Zooplus UK
DryCompleteAdultContains grain
Good points
- No ingredient deductions
Worth knowing
- About 50% carbs (dry weight)
First ingredients: Brown rice (40.6%), lamb meat meal (26%), naked oats, whole linseed, poultry fat… All ingredients
Ingredients match the maker’s own page- Meat
- 26%
- Protein, dry weight
- 23%
- Carbs, dry weight
- ~50%
- kcal/100 g
- 333
Ingredients
Listed first: Brown rice. 26% of the recipe is declared meat.
Brown rice (40.6%), lamb meat meal (26%), naked oats, whole linseed, poultry fat, lucerne, vitamins and minerals, herb blend (750mg), MOS (500mg), FOS (500mg), glucosamine (350mg), chondroitin sulphate (150mg), seaweed (150mg), yucca (100mg)
Meat named animal proteinGrain cereals
Additives
per kg: Vitamin A (13,000 IU), vitamin D3 (2000 IU), vitamin E [as all rac-alphatocopherol acetate] (310mg), taurine (100mg), iron [as iron (II) sulphate monohydrate] (26.7mg), iron [as iron (II) chelate of protein hydrolysates] (13.3mg), iodine [as calcium iodate anhydrous] (1.5mg), copper [as copper (II) sulphate pentahydrate] (3.3mg), copper [as copper (II) chelate of hydrolysates] (1.7mg), manganese [as manganese (II) oxide] (16.7mg), manganese [as manganese chelate of protein hydrolysates] (8.3mg), zinc [as zinc oxide] (100mg), zinc [as zinc chelate of protein hydrolysates] (30mg), selenium [as organic selenium] (0.1mg), tocopherol extracts from vegetable oils (vitamin E), antioxidants and preservatives.
How we read this label
First ingredient: “Brown rice”. It isn’t a named meat or fish.
| On the label | We read it as | Share on the label |
|---|---|---|
| Brown rice (40.6%) | Grain | 40.6% |
| lamb meat meal (26%) | Named meat | 26% |
| naked oats | Grain | Not given |
| whole linseed | Vegetable, fruit or plant | Not given |
| poultry fat | Fat, stock, extract or other processed ingredient | Not given |
| lucerne | Other | Not given |
| vitamins and minerals | Other | Not given |
| herb blend (750mg) | Vegetable, fruit or plant | Not given |
| MOS (500mg) | Other | Not given |
| FOS (500mg) | Other | Not given |
| glucosamine (350mg) | Other | Not given |
| chondroitin sulphate (150mg) | Other | Not given |
| seaweed (150mg) | Vegetable, fruit or plant | Not given |
| yucca (100mg). | Other | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 23% and carbs about 50%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 21% | 23% |
| below the usual 26 to 32% for dry foods | ||
| Fat | 12% | 13% |
| Carbohydrate | ~45% | ~50% |
| within the usual 39 to 50% for dry foods | ||
| Fibre | 3% | 3.3% |
| Ash | 9% | 10% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Energy333 kcal/100 gCalculated from the analysis.
Why it scores 25
The kind of meat scored best (6 of 15). Starch scored lowest (3.3 of 20).
How much meat?
9.7 / 45 points- Meat on the label9.1 / 35 points
26% declared meat, as weighed before cooking; full marks at 100%.
- Protein level0.6 / 10 points
Protein is 23.3% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
3.3 / 20 pointsEstimated carbohydrate: About 50% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
6 / 20 pointsHow it’s made: Extruded kibble: 6 of 20.
What kind of meat?
6 / 15 points- How the meat is listed6 / 12 points
The label lists the meat as meal, which earns 50% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 50% to 32% by dry weight, and protein is about 37%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
1 noted, no points taken: yucca extract. 24 flagged nothing.
- 1 noted
- 24 nothing flagged
- Yucca extractNoted, no points takenFeed material (flavouring)
Why it’s noted and sources
Added to reduce stool odour. The ASPCA lists the yucca plant as toxic to dogs, and in a dog study the extract raised a liver enzyme at 750 mg/kg of food, though not at 500. Labels rarely give the amount. We note it, but take no points off.
24 ingredients with nothing flagged
Alfalfa, antioxidants, chondroitin, fructo-oligosaccharides (FOS), glucosamine, herbs, lamb, linseed (flaxseed), mannan-oligosaccharides (MOS), minerals, oats, poultry fat, rice, seaweed, taurine, tocopherols (vitamin E)
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Alfalfa, antioxidants, chondroitin, fructo-oligosaccharides (FOS), glucosamine, herbs, mannan-oligosaccharides (MOS), poultry fat, seaweed, taurine, manganese, selenium, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Alfalfa, antioxidants, fructo-oligosaccharides (FOS), herbs, lamb, linseed (flaxseed), mannan-oligosaccharides (MOS), minerals, oats, poultry fat, rice, seaweed
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Seaweed
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
| Shop | Pack | Price | Per kg | Link |
|---|---|---|---|---|
| Zooplus UK15kg · £43.29 | 15kg | £43.29 | £2.89/kg | Visit |
Price has moved by less than 1% since 10 Aug (3 readings).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 15kg | £43.29 | £2.89/kg |
| 27 Sep 2026 | Zooplus UK | 15kg | £43.29 | £2.89/kg |
| 10 Aug 2026 | Zooplus UK | 15kg | £43.19 | £2.88/kg |
Your dog
Cost per day and grams for your dog
Alternatives
2 dry foods score 24 to 32 points higher and cost up to 18% more.
- Meat
- 73% this food 26%
- Carbs
- about 24% this food about 50%
- To feed
- 18% more per 1,000 kcal
+32 pointsCompare
Yorkshire Raw Dog Food Super65 Adult Dog Beef - A blend of 5 superfoods - Dry Food or
59% meatDry · Adult
Fair£1.75/kg
- Meat
- 59% this food 26%
- Carbs
- about 33% this food about 50%
- To feed
- 50% less per 1,000 kcal
+24 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Matches the maker’s own page.
Checked against the maker. The ingredient list matches the one on the manufacturer’s own product page.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
Report a mistake