Wolf of Wilderness Adult "Great Desert" Turkey - Grain-Free

4 prices from Zooplus UK

Wolf of WildernessCompare

Wolf of Wilderness Adult "Great Desert" Turkey - Grain-Free

DryCompleteAdultGrain-freeFish oil
36/ 100
WeakTop 32% of dry foods

89% of dry foods score under 45.

Score v6.1.0 · label checked 4 Oct 2026

  • No ingredient deductions
  • Some meat not named by animal
  • Added plant protein, starch or fibre

First ingredients: Fresh chicken meat (25%), potato flakes, poultry protein (17.3%), peas, poultry fat… All ingredients

Retailer’s own label, fully checked
Meat
46.3%
Protein, dry weight
28%
Carbs, dry weight
~43%
kcal/100 g
373

Ingredients

Listed first: Fresh chicken meat. 46.3% of the recipe is declared meat.

  • Meat 46.3%
  • Other 0.7%
  • No amount given 53%

Fresh chicken meat (25%), potato flakes, poultry protein (17.3%), peas, poultry fat, potato starch, turkey protein (4%), dried beet pulp, linseed, lignocellulose, brewer's yeast, salmon oil, sodium chloride, monocalcium phosphate, dried wild berries (total 0.3%: cranberries, blackcurrants, elderberries, raspberries), sunflower oil, apple pomace (0.2%), yeast cell walls (0.2%, a source of beta-glucans and mannan-oligosaccharides), chicory inulin, dried wild herbs (0.03% yarrow, 0.03% dandelion herb, 0.03% dandelion root, 0.03% camomile, 0.03% nettle, 0.03% plantain leaves, 0.03% St John's wort)

Meat named animal protein

Additives

per kg: Nutritional additives: Vitamin A (12,000 IU), vitamin D3 (1500 IU), vitamin E (150 IU), vitamin B1 (12mg), vitamin B2 (12mg), vitamin B6 (8mg), vitamin B12 (0.18mg), niacinamide (35mg), calcium-D-pantothenate (35mg), biotin (0.3mg), folic acid (1.2mg), choline chloride (2200mg), copper [copper(II) protein hydrolysate chelate] (12.5mg), zinc [protein hydrolysate zinc chelate] (100mg), manganese [protein hydrolysate manganese chelate] (30mg), iron [iron(II) protein hydrolysate chelate] (200mg), iodine [potassium iodide] (2.3mg).

How we read this label

First ingredient: “Fresh chicken meat”. It names the animal.

On the labelWe read it asShare on the label
Fresh chicken meat (25%)Named meat25%
potato flakesVegetable, fruit or plantNot given
poultry protein (17.3%)Meat, animal not named17.3%
peasVegetable, fruit or plantNot given
poultry fatFat, stock, extract or other processed ingredientNot given
potato starchVegetable, fruit or plantNot given
turkey protein (4%)Named meat4%
dried beet pulpVegetable, fruit or plantNot given
linseedVegetable, fruit or plantNot given
lignocelluloseOtherNot given
brewer's yeastOtherNot given
salmon oilFat, stock, extract or other processed ingredientNot given
sodium chlorideOtherNot given
monocalcium phosphateOtherNot given
dried wild berries (total 0.3%: cranberries, blackcurrants,…Vegetable, fruit or plant0.3%
sunflower oilFat, stock, extract or other processed ingredientNot given
apple pomace (0.2%)Vegetable, fruit or plant0.2%
yeast cell walls (0.2%, a source of beta-glucans and mannan…Other0.2%
chicory inulinVegetable, fruit or plantNot given
dried wild herbs (0.03% yarrow, 0.03% dandelion herb, 0.03%…Vegetable, fruit or plant0.03%

Read automatically from the label. Spotted a misreading? Tell us

Nutrition

Protein 28% and carbs about 43%, with the water taken out.

As soldDry weight
Protein25%28%
within the usual 26 to 32% for dry foods
Fat16%18%
Carbohydrate~39%~43%
within the usual 39 to 50% for dry foods
Fibre3%3.3%
Ash7.5%8.3%
Moisturenot on label, 10% assumed10%taken out

Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.

Energy373 kcal/100 g

Why it scores 36

The kind of meat scored best (8.1 of 15). How it’s made scored lowest (5 of 20).

  1. How much meat?

    17.5 / 45
    • Meat on the label16.2 / 35

      46.3% declared meat, as weighed before cooking; full marks at 100%.

    • Protein level1.3 / 10

      Protein is 27.8% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.

  2. How much starch?

    5.7 / 20

    About 42.8% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.

  3. How processed?

    5 / 20

    Extruded kibble: 6 of 20. Minus 1 for added plant protein, starch or fibre.

  4. What kind of meat?

    8.1 / 15
    • How the meat is listed8.1 / 12

      The label lists the meat as fresh, unnamed meal and meal, which earns 68% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.

    • Organ meat0 / 3

      No organ meat named.

No ingredient deductions.

Each bar is as long as the points it is worth, out of 100 in all.

Against other dry foods

Top 32% of dry foods. 53 foods share this score. Each bar counts the ranked dry foods in a 5-point step of score.

What the score means

One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.

75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.

How we rate foods →

Less starch in the bowl

Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 43% to 26% by dry weight, and protein is about 41%.

Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.

Best wet foods →

Ingredient notes

Nothing flagged in 35 ingredients.

35 ingredients with nothing flagged

Apples, beet pulp, biotin (vitamin H/B7), chicken, chicory root extract, choline chloride, folic acid (folate), herbs, lignocellulose, linseed (flaxseed), monocalcium phosphate, niacin (vitamin B3), pantothenic acid (vitamin B5), peas, potato, poultry fat, processed animal protein, salmon oil, salt (sodium chloride), starch, sunflower oil, tocopherols (vitamin E), vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), wild berries, yeast

Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc

Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.

Sources for these ingredients

Notes come from published sources about each ingredient, not about this food. How we decide

Prices

One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.

In stock first, cheapest per kg first, excluding deliveryExcluding delivery

ShopPackPricePer kg
Zooplus UKNew Recipe! Economy Pack: 4 x 1kg · £15.09New Recipe! Economy Pack: 4 x 1kg£15.09£3.77/kgCheapest in stockVisit
Zooplus UKNew Recipe! Economy Pack: 2 x 12kg · £96.49New Recipe! Economy Pack: 2 x 12kg£96.49£4.02/kgVisit
Zooplus UKNew Recipe! 12kg · £49.99New Recipe! 12kg£49.99£4.17/kgVisit
Zooplus UKNew Recipe! 1kg · £5.99New Recipe! 1kg£5.99£5.99/kgVisit

Price unchanged since 10 Aug (3 readings).

Show the chart
View the readings as a table
DayShopPackPricePer kg
4 Oct 2026Zooplus UKNew Recipe! 12kg£49.99£4.17/kg
4 Oct 2026Zooplus UKNew Recipe! 1kg£5.99£5.99/kg
4 Oct 2026Zooplus UKNew Recipe! Economy Pack: 2 x 12kg£96.49£4.02/kg
4 Oct 2026Zooplus UKNew Recipe! Economy Pack: 4 x 1kg£15.09£3.77/kg
27 Sep 2026Zooplus UKNew Recipe! 12kg£49.99£4.17/kg
27 Sep 2026Zooplus UKNew Recipe! 1kg£5.99£5.99/kg
27 Sep 2026Zooplus UKNew Recipe! Economy Pack: 2 x 12kg£96.49£4.02/kg
27 Sep 2026Zooplus UKNew Recipe! Economy Pack: 4 x 1kg£15.09£3.77/kg
10 Aug 2026Zooplus UKNew Recipe! 12kg£49.99£4.17/kg
10 Aug 2026Zooplus UKNew Recipe! 1kg£5.99£5.99/kg
10 Aug 2026Zooplus UKNew Recipe! Economy Pack: 2 x 12kg£96.49£4.02/kg
10 Aug 2026Zooplus UKNew Recipe! Economy Pack: 4 x 1kg£15.09£3.77/kg

Your dog

Cost per day and grams for your dog

Alternatives

4 dry foods score 13 to 24 points higher and cost up to 23% more.

Compare side by side →
Meat
78% this food 46.3%
Carbs
about 8% this food about 43%
To feed
23% more per 1,000 kcal

+24 pointsCompare

Meat
73% this food 46.3%
Carbs
about 24% this food about 43%
To feed
2% more per 1,000 kcal

+21 pointsCompare

Meat
59% this food 46.3%
Carbs
about 33% this food about 43%
To feed
57% less per 1,000 kcal

+13 pointsCompare

Meat
68% this food 46.3%
To feed
21% more per 1,000 kcal

+13 pointsCompare

Carbs are a share of the dry food, with the water taken out.

Sources

Own-label food: checked against the retailer’s label.

Retailer-verified. This is the retailer’s own-label food, so there is no separate maker’s website to check it against. We publish it because the retailer’s label is complete and passes our consistency checks.

Page we read, saved 4 Oct 2026: Zooplus UK.

Score method v6.1.0 · ingredient notes v2.4.0

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Anything to leave out?Checked against the whole ingredient list.
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