2 prices from Zooplus UK
Wolf of Wilderness Adult Mini "Blue River" - Salmon
DryCompleteAdultGrain-freeFish oil
Good points
- No ingredient deductions
Worth knowing
- Added plant protein, starch or fibre
First ingredients: Fresh chicken (25%), potato flakes, chicken protein (16.9%), pea protein, poultry fat… All ingredients
Retailer’s own label, fully checked- Meat
- 45.9%
- Protein, dry weight
- 30%
- Carbs, dry weight
- ~41%
- kcal/100 g
- 369
Ingredients
Listed first: Fresh chicken. 45.9% of the recipe is declared meat.
- Meat 45.9%
- Plants 2.1%
- Other 0.6%
- No amount given 51.4%
Fresh chicken (25%), potato flakes, chicken protein (16.9%), pea protein, poultry fat, salmon protein (4%), dried beet pulp, linseed, apple pomace (2.1%), sodium chloride, dried wild berries (total 0.3%: cranberries, blackcurrants, elderberries, raspberries), monocalcium phosphate, yeast cell walls (0.2%, a source of beta-glucans and mannan-oligosaccharides), salmon oil, chicory inulin (0.1%), sunflower oil, dried wild herbs (0.03% yarrow, 0.03% dandelion, 0.03% dandelion root, 0.03% camomile, 0.03% nettle, 0.03% ribwort leaves, 0.03% St. John's wort)
Meat named animal protein
Additives
per kg: Nutritional additives: Vitamin A (12,000 IU), vitamin D3 (1500 IU), vitamin E (250 IU), vitamin C (100mg), vitamin B1 (12mg), vitamin B2 (12mg), vitamin B 6 (8mg), vitamin B12 (0.18mg), niacinamide (35mg), calcium-D-pantothenate (35mg), biotin (0.3mg), folic acid (1.2mg), choline chloride (2000mg), copper [cupric(II)-protein-hydrolysate chelate] (12.5mg), zinc [protein hydrolysate zinc chelate] (100mg), manganese [protein hydrolysate manganous chelate] (30mg), iron [ferrous(II)-protein-hydrolysate chelate] (200mg), iodine [potassium iodide] (2.3mg).
How we read this label
First ingredient: “Fresh chicken”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Fresh chicken (25%) | Named meat | 25% |
| potato flakes | Vegetable, fruit or plant | Not given |
| chicken protein (16.9%) | Named meat | 16.9% |
| pea protein | Vegetable, fruit or plant | Not given |
| poultry fat | Fat, stock, extract or other processed ingredient | Not given |
| salmon protein (4%) | Named meat | 4% |
| dried beet pulp | Vegetable, fruit or plant | Not given |
| linseed | Vegetable, fruit or plant | Not given |
| apple pomace (2.1%) | Vegetable, fruit or plant | 2.1% |
| sodium chloride | Other | Not given |
| dried wild berries (total 0.3%: cranberries, blackcurrants,… | Vegetable, fruit or plant | 0.3% |
| monocalcium phosphate | Other | Not given |
| yeast cell walls (0.2%, a source of beta-glucans and mannan… | Other | 0.2% |
| salmon oil | Fat, stock, extract or other processed ingredient | Not given |
| chicory inulin (0.1%) | Vegetable, fruit or plant | 0.1% |
| sunflower oil | Fat, stock, extract or other processed ingredient | Not given |
| dried wild herbs (0.03% yarrow, 0.03% dandelion, 0.03% dand… | Vegetable, fruit or plant | 0.03% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 30% and carbs about 41%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 27% | 30% |
| within the usual 26 to 32% for dry foods | ||
| Fat | 16% | 18% |
| Carbohydrate | ~37% | ~41% |
| within the usual 39 to 50% for dry foods | ||
| Fibre | 2.5% | 2.8% |
| Ash | 7.6% | 8.4% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Energy369 kcal/100 g
Why it scores 38
The kind of meat scored best (9.3 of 15). How it’s made scored lowest (5 of 20).
How much meat?
17.8 / 45 points- Meat on the label16.1 / 35 points
45.9% declared meat, as weighed before cooking; full marks at 100%.
- Protein level1.7 / 10 points
Protein is 30% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
6.3 / 20 pointsEstimated carbohydrate: About 41% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
5 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 1 for added plant protein, starch or fibre.
What kind of meat?
9.3 / 15 points- How the meat is listed9.3 / 12 points
The label lists the meat as fresh and meal, which earns 77% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 41% to 26% by dry weight, and protein is about 42%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
Nothing flagged in 33 ingredients. 1 is not in our ingredient database yet.
33 ingredients with nothing flagged
Apples, beet pulp, biotin (vitamin H/B7), chicken, chicory root extract, choline chloride, folic acid (folate), herbs, linseed (flaxseed), monocalcium phosphate, niacin (vitamin B3), pantothenic acid (vitamin B5), potato, poultry fat, processed animal protein, salmon oil, salt (sodium chloride), sunflower oil, tocopherols (vitamin E), vegetable protein extracts, vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin C (ascorbic acid), wild berries, yeast
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Apples, biotin (vitamin H/B7), chicory root extract, choline chloride, folic acid (folate), herbs, monocalcium phosphate, niacin (vitamin B3), pantothenic acid (vitamin B5), poultry fat, salt (sodium chloride), sunflower oil, vegetable protein extracts, vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), wild berries, yeast, manganese, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Apples, beet pulp, chicken, chicory root extract, herbs, linseed (flaxseed), monocalcium phosphate, potato, poultry fat, salmon oil, sunflower oil, vegetable protein extracts, wild berries, yeast
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Processed animal protein
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
1 not in our ingredient database yet
Vitamin b
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Price unchanged since 10 Aug (3 readings).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 1kg | £6.49 | £6.49/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 5 x 1kg | £29.99 | £6.00/kg |
| 27 Sep 2026 | Zooplus UK | 1kg | £6.49 | £6.49/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 5 x 1kg | £29.99 | £6.00/kg |
| 10 Aug 2026 | Zooplus UK | 1kg | £6.49 | £6.49/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack: 5 x 1kg | £29.99 | £6.00/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 21 to 24 points higher and cost up to 25% more.
- Meat
- 76% this food 45.9%
- Carbs
- about 21% this food about 41%
- To feed
- 17% more per 1,000 kcal
+24 pointsCompare
Nourish Pet Food 80/20 Grain Free Salmon with Herring, Haddock, Trout & Sweet Potato Dry Dog Food
78% meatDry · All ages
Good£5.03/kg
- Meat
- 78% this food 45.9%
- Carbs
- about 8% this food about 41%
- To feed
- 24% less per 1,000 kcal
+22 pointsCompare
- Meat
- 79.5% this food 45.9%
- Carbs
- about 33% this food about 41%
- To feed
- 25% more per 1,000 kcal
+21 pointsCompare
- Meat
- 76% this food 45.9%
- Carbs
- about 26% this food about 41%
- To feed
- 5% more per 1,000 kcal
+21 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Own-label food: checked against the retailer’s label.
Retailer-verified. This is the retailer’s own-label food, so there is no separate maker’s website to check it against. We publish it because the retailer’s label is complete and passes our consistency checks.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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