

5 prices from Zooplus UK
Wolf of Wilderness "Explore the Vast Forests" Weight Management - Grain-Free
Good points
- 53.3% meat
Worth knowing
- Grapes and raisins: −40 points
- Hops: −40 points
- Some meat not named by animal
First ingredients: Poultry protein (28.3%), fresh chicken meat (25%), potato flakes, peas, lignocellulose (5.3%)… All ingredients
Retailer’s own label, fully checked- Meat
- 53.3%
- Protein, dry weight
- 33%
- Carbs, dry weight
- ~41%
- kcal/100 g
- 327
Ingredients
Listed first: Poultry protein. 53.3% of the recipe is declared meat.
- Meat 53.3%
- Plants 6%
- Other 9.8%
- No amount given 30.9%
Poultry protein (28.3%), fresh chicken meat (25%), potato flakes, peas, lignocellulose (5.3%), dried beet pulp (3%), apple pomace (3%), poultry fat (3%), salmon oil (0.7%), sodium chloride, dried wild berries (total 0.3%: cranberries, blackcurrants, elderberries, raspberries), yeast cell walls (0.2%, a source of beta-glucans and mannan-oligosaccharides), sunflower oil, psyllium seeds and husks (0.1%), chicory inulin (0.1%), glucosamine from animal tissue (0.04%), chondroitin sulphate (0.02%), dried wild herbs (0.03% arrow, 0.03% dandelion herb, 0.03% dandelion root, 0.03% camomile, 0.03% nettle, 0.03% plantain leaves, 0.03% St John's wort), dried grapes, dried hops
Meat named animal protein
Additives
per kg: Nutritional additives: Vitamin A (12,000 IU), vitamin D3 (1500 IU), vitamin E (250 IU), vitamin C (100mg), vitamin B1 (12mg), vitamin B2 (12mg), vitamin B6 (8mg), vitamin B12 (0.18mg), niacinamide (35mg), calcium-D-pantothenate (35mg), biotin (0.3mg), folic acid (1.2mg), choline chloride (2500mg), copper [copper(II) protein hydrolysate chelate] (12.5mg), zinc [protein hydrolysate zinc chelate] (100mg), manganese [protein hydrolysate manganese chelate] (25mg), iron [iron(II) protein hydrolysate chelate] (200mg), iodine [potassium iodide] (2.3mg), L-carnitine (200mg).
How we read this label
First ingredient: “Poultry protein”. It isn’t a named meat or fish.
| On the label | We read it as | Share on the label |
|---|---|---|
| Poultry protein (28.3%) | Meat, animal not named | 28.3% |
| fresh chicken meat (25%) | Named meat | 25% |
| potato flakes | Vegetable, fruit or plant | Not given |
| peas | Vegetable, fruit or plant | Not given |
| lignocellulose (5.3%) | Other | 5.3% |
| dried beet pulp (3%) | Vegetable, fruit or plant | 3% |
| apple pomace (3%) | Vegetable, fruit or plant | 3% |
| poultry fat (3%) | Fat, stock, extract or other processed ingredient | 3% |
| salmon oil (0.7%) | Fat, stock, extract or other processed ingredient | 0.7% |
| sodium chloride | Other | Not given |
| dried wild berries (total 0.3%: cranberries, blackcurrants,… | Vegetable, fruit or plant | 0.3% |
| yeast cell walls (0.2%, a source of beta-glucans and mannan… | Other | 0.2% |
| sunflower oil | Fat, stock, extract or other processed ingredient | Not given |
| psyllium seeds and husks (0.1%) | Vegetable, fruit or plant | 0.1% |
| chicory inulin (0.1%) | Vegetable, fruit or plant | 0.1% |
| glucosamine from animal tissue (0.04%) | Other | 0.04% |
| chondroitin sulphate (0.02%) | Other | 0.02% |
| dried wild herbs (0.03% arrow, 0.03% dandelion herb, 0.03% … | Vegetable, fruit or plant | 0.03% |
| dried grapes | Vegetable, fruit or plant | Not given |
| dried hops. | Other | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 33% and carbs about 41%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 29.5% | 33% |
| above the usual 26 to 32% for dry foods | ||
| Fat | 10% | 11% |
| Carbohydrate | ~37% | ~41% |
| within the usual 39 to 50% for dry foods | ||
| Fibre | 7% | 7.8% |
| Ash | 7% | 7.8% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 0
The kind of meat scored best (7.2 of 15). How it’s made scored lowest (5 of 20).
How much meat?
20.8 / 45 points- Meat on the label18.7 / 35 points
53.3% declared meat, as weighed before cooking; full marks at 100%.
- Protein level2.1 / 10 points
Protein is 32.8% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
6.5 / 20 pointsEstimated carbohydrate: About 40.6% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
5 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 1 for added plant protein, starch or fibre.
What kind of meat?
7.2 / 15 points- How the meat is listed7.2 / 12 points
The label lists the meat as unnamed meal and fresh, which earns 60% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
Points lost for ingredients: Grapes and raisins (−40), Hops (−40). Together they cost 60 points (losses are capped).
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 41% to 26% by dry weight, and protein is about 43%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
2 ingredients cost points: grapes and raisins, and hops. 37 flagged nothing.
- 2 cost points
- 37 nothing flagged
- Grapes and raisinsCosts 40 pointsFlavouring / natural foodstuff
Why it costs points and sources
Grapes, raisins, sultanas and currants are toxic to dogs and can cause kidney injury.
Sources - HopsCosts 40 pointsFeed material (flavouring)
Why it costs points and sources
Hops are listed as toxic to dogs: eaten in quantity (usually spent brewing hops) they can cause a dangerous, sometimes fatal fever. No safe amount is known, though no cases have been linked to the tiny amounts added to some dog foods.
37 ingredients with nothing flagged
Apples, beet pulp, biotin (vitamin H/B7), chicken, chicory root extract, choline chloride, chondroitin, folic acid (folate), glucosamine, herbs, l-carnitine, lignocellulose, niacin (vitamin B3), pantothenic acid (vitamin B5), peas, potato, poultry fat, processed animal protein, psyllium, salmon oil, salt (sodium chloride), sunflower oil, tocopherols (vitamin E), vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), vitamin C (ascorbic acid), wild berries, yeast
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Apples, biotin (vitamin H/B7), chicory root extract, choline chloride, chondroitin, folic acid (folate), glucosamine, herbs, l-carnitine, lignocellulose, niacin (vitamin B3), pantothenic acid (vitamin B5), poultry fat, psyllium, salt (sodium chloride), sunflower oil, vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), wild berries, yeast, manganese, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Apples, beet pulp, chicken, chicory root extract, herbs, lignocellulose, peas, potato, poultry fat, psyllium, salmon oil, sunflower oil, wild berries, yeast
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Processed animal protein
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
| Shop | Pack | Price | Per kg | Link |
|---|---|---|---|---|
| Zooplus UKNew Recipe! 400g · £1.69 | New Recipe! 400g | £1.69 | £4.22/kgCheapest in stock | Visit |
| Zooplus UKNew Recipe! Economy Pack: 2 x 12kg · £106.99 | New Recipe! Economy Pack: 2 x 12kg | £106.99 | £4.46/kg | Visit |
| Zooplus UKNew Recipe! 12kg · £54.99 | New Recipe! 12kg | £54.99 | £4.58/kg | Visit |
| Zooplus UKNew Recipe! Economy Pack: 4 x 1kg · £25.49 | New Recipe! Economy Pack: 4 x 1kg | £25.49 | £6.37/kg | Visit |
| Zooplus UKNew Recipe! 1kg · £6.99 | New Recipe! 1kg | £6.99 | £6.99/kg | Visit |
Price unchanged since 10 Aug (3 readings).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | New Recipe! 12kg | £54.99 | £4.58/kg |
| 4 Oct 2026 | Zooplus UK | New Recipe! 1kg | £6.99 | £6.99/kg |
| 4 Oct 2026 | Zooplus UK | New Recipe! 400g | £1.69 | £4.22/kg |
| 4 Oct 2026 | Zooplus UK | New Recipe! Economy Pack: 2 x 12kg | £106.99 | £4.46/kg |
| 4 Oct 2026 | Zooplus UK | New Recipe! Economy Pack: 4 x 1kg | £25.49 | £6.37/kg |
| 27 Sep 2026 | Zooplus UK | New Recipe! 12kg | £54.99 | £4.58/kg |
| 27 Sep 2026 | Zooplus UK | New Recipe! 1kg | £6.99 | £6.99/kg |
| 27 Sep 2026 | Zooplus UK | New Recipe! 400g | £1.69 | £4.22/kg |
| 27 Sep 2026 | Zooplus UK | New Recipe! Economy Pack: 2 x 12kg | £106.99 | £4.46/kg |
| 27 Sep 2026 | Zooplus UK | New Recipe! Economy Pack: 4 x 1kg | £25.49 | £6.37/kg |
| 10 Aug 2026 | Zooplus UK | New Recipe! 12kg | £54.99 | £4.58/kg |
| 10 Aug 2026 | Zooplus UK | New Recipe! 1kg | £6.99 | £6.99/kg |
| 10 Aug 2026 | Zooplus UK | New Recipe! 400g | £1.69 | £4.22/kg |
| 10 Aug 2026 | Zooplus UK | New Recipe! Economy Pack: 2 x 12kg | £106.99 | £4.46/kg |
| 10 Aug 2026 | Zooplus UK | New Recipe! Economy Pack: 4 x 1kg | £25.49 | £6.37/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 51 to 60 points higher and cost up to 20% more.

- Meat
- 78% this food 53.3%
- Carbs
- about 8% this food about 41%
- To feed
- 4% less per 1,000 kcal
+60 pointsCompare

- Meat
- 73% this food 53.3%
- Carbs
- about 24% this food about 41%
- To feed
- 20% less per 1,000 kcal
+57 pointsCompare

- Meat
- 74% this food 53.3%
- Carbs
- about 27% this food about 41%
- To feed
- about the same per 1,000 kcal
+57 pointsCompare

- Meat
- 60% this food 53.3%
- Carbs
- about 30% this food about 41%
- To feed
- 20% more per 1,000 kcal
+51 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Own-label food: checked against the retailer’s label.
Retailer-verified. This is the retailer’s own-label food, so there is no separate maker’s website to check it against. We publish it because the retailer’s label is complete and passes our consistency checks.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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