4 prices from Zooplus UK
Wolf of Wilderness Junior "Green Fields" Lamb - Grain-Free
DryCompletePuppyGrain-freeFish oil
Good points
- No ingredient deductions
Worth knowing
- Some meat not named by animal
- Added plant protein, starch or fibre
First ingredients: Fresh chicken meat (25%), potato flakes, poultry protein (15%), poultry fat, pea protein… All ingredients
Retailer’s own label, fully checked- Meat
- 44%
- Protein, dry weight
- 33%
- Carbs, dry weight
- ~39%
- kcal/100 g
- 374
Ingredients
Listed first: Fresh chicken meat. 44% of the recipe is declared meat.
- Meat 44%
- Other 0.5%
- No amount given 55.5%
Fresh chicken meat (25%), potato flakes, poultry protein (15%), poultry fat, pea protein, dried lamb protein (4%), dried beet pulp, linseed, dried apple pulp, dried brewer's yeast, salmon oil, calcium carbonate, potassium chloride, sodium chloride, wild berries (0.3%, consisting of cranberries, redcurrants, elderberries, raspberries), sunflower oil, dried yeast cell walls (0.2%: beta-glucans and mannan-oligosaccharides), dried wild herbs (0.03% mugwort, 0.03% St John's wort, 0.03% nettle leaves, 0.03% camomile, 0.03% yarrow, 0.03% coltsfoot, 0.03% dandelion root)
Meat named animal protein
Additives
per kg: Nutritional additives: Vitamin A (19,000 IU), vitamin D3 (1125 IU), vitamin E (440 IU), vitamin C (100mg), vitamin B1 (3.9mg), vitamin B2 (6.9mg), vitamin B6 (7.1mg), vitamin B12 (0.25mg), niacinamide (46.5mg), calcium-D-pantothenate (19.6mg), biotin (0.4mg), folic acid (0.35mg), choline chloride (2400mg), copper [copper(II) protein hydrolysate chelate] (10.6mg), zinc [protein hydrolysate zinc chelate] (87.5mg), manganese [protein hydrolysate manganese chelate] (25.5mg), iron [iron(II) protein hydrolysate chelate] (52mg), iodine [potassium iodide] (1.3mg).
How we read this label
First ingredient: “Fresh chicken meat”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Fresh chicken meat (25%) | Named meat | 25% |
| potato flakes | Vegetable, fruit or plant | Not given |
| poultry protein (15%) | Meat, animal not named | 15% |
| poultry fat | Fat, stock, extract or other processed ingredient | Part of the item above |
| pea protein | Vegetable, fruit or plant | Not given |
| dried lamb protein (4%) | Named meat | 4% |
| dried beet pulp | Vegetable, fruit or plant | Not given |
| linseed | Vegetable, fruit or plant | Not given |
| dried apple pulp | Vegetable, fruit or plant | Not given |
| dried brewer's yeast | Other | Not given |
| salmon oil | Fat, stock, extract or other processed ingredient | Not given |
| calcium carbonate | Other | Not given |
| potassium chloride | Other | Not given |
| sodium chloride | Other | Not given |
| wild berries (0.3%, consisting of cranberries, redcurrants,… | Vegetable, fruit or plant | 0.3% |
| sunflower oil | Fat, stock, extract or other processed ingredient | Not given |
| dried yeast cell walls (0.2%: beta-glucans and mannan-oligo… | Other | 0.2% |
| dried wild herbs (0.03% mugwort, 0.03% St John's wort, 0.03… | Vegetable, fruit or plant | 0.03% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 33% and carbs about 39%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 30% | 33% |
| above the usual 26 to 32% for dry foods | ||
| Fat | 15% | 17% |
| Carbohydrate | ~35% | ~39% |
| below the usual 39 to 50% for dry foods | ||
| Fibre | 2.5% | 2.8% |
| Ash | 7.5% | 8.3% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Energy374 kcal/100 g
Why it scores 38
The kind of meat scored best (8.4 of 15). How it’s made scored lowest (5 of 20).
How much meat?
17.6 / 45 points- Meat on the label15.4 / 35 points
44% declared meat, as weighed before cooking; full marks at 100%.
- Protein level2.2 / 10 points
Protein is 33.3% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
7 / 20 pointsEstimated carbohydrate: About 38.9% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
5 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 1 for added plant protein, starch or fibre.
What kind of meat?
8.4 / 15 points- How the meat is listed8.4 / 12 points
The label lists the meat as fresh, unnamed meal and meal, which earns 70% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Forthglade Puppy Chicken & Liver Wet Dog Food (scores 73): carbs fall from 39% to 21% by dry weight, and protein is about 38%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
Nothing flagged in 35 ingredients.
35 ingredients with nothing flagged
Apples, beet pulp, biotin (vitamin H/B7), calcium carbonate, chicken, choline chloride, folic acid (folate), herbs, lamb, linseed (flaxseed), niacin (vitamin B3), pantothenic acid (vitamin B5), potassium chloride, potato, poultry fat, processed animal protein, salmon oil, salt (sodium chloride), sunflower oil, tocopherols (vitamin E), vegetable protein extracts, vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), vitamin C (ascorbic acid), wild berries, yeast
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Apples, biotin (vitamin H/B7), calcium carbonate, choline chloride, folic acid (folate), herbs, niacin (vitamin B3), pantothenic acid (vitamin B5), potassium chloride, poultry fat, salt (sodium chloride), sunflower oil, vegetable protein extracts, vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), wild berries, yeast, manganese, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Apples, beet pulp, calcium carbonate, chicken, herbs, lamb, linseed (flaxseed), potassium chloride, potato, poultry fat, salmon oil, sunflower oil, vegetable protein extracts, wild berries, yeast
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Processed animal protein
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
| Shop | Pack | Price | Per kg | Link |
|---|---|---|---|---|
| Zooplus UKNew Recipe! Economy Pack: 2 x 12kg · £99.99 | New Recipe! Economy Pack: 2 x 12kg | £99.99 | £4.17/kgCheapest in stock | Visit |
| Zooplus UKNew Recipe! 12kg · £51.99 | New Recipe! 12kg | £51.99 | £4.33/kg | Visit |
| Zooplus UKNew Recipe! Economy Pack: 4 x 1kg · £23.49 | New Recipe! Economy Pack: 4 x 1kg | £23.49 | £5.87/kg | Visit |
| Zooplus UKNew Recipe! 1kg · £6.49 | New Recipe! 1kg | £6.49 | £6.49/kg | Visit |
Price unchanged since 10 Aug (3 readings).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | New Recipe! 12kg | £51.99 | £4.33/kg |
| 4 Oct 2026 | Zooplus UK | New Recipe! 1kg | £6.49 | £6.49/kg |
| 4 Oct 2026 | Zooplus UK | New Recipe! Economy Pack: 2 x 12kg | £99.99 | £4.17/kg |
| 4 Oct 2026 | Zooplus UK | New Recipe! Economy Pack: 4 x 1kg | £23.49 | £5.87/kg |
| 27 Sep 2026 | Zooplus UK | New Recipe! 12kg | £51.99 | £4.33/kg |
| 27 Sep 2026 | Zooplus UK | New Recipe! 1kg | £6.49 | £6.49/kg |
| 27 Sep 2026 | Zooplus UK | New Recipe! Economy Pack: 2 x 12kg | £99.99 | £4.17/kg |
| 27 Sep 2026 | Zooplus UK | New Recipe! Economy Pack: 4 x 1kg | £23.49 | £5.87/kg |
| 10 Aug 2026 | Zooplus UK | New Recipe! 12kg | £51.99 | £4.33/kg |
| 10 Aug 2026 | Zooplus UK | New Recipe! 1kg | £6.49 | £6.49/kg |
| 10 Aug 2026 | Zooplus UK | New Recipe! Economy Pack: 2 x 12kg | £99.99 | £4.17/kg |
| 10 Aug 2026 | Zooplus UK | New Recipe! Economy Pack: 4 x 1kg | £23.49 | £5.87/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 11 to 23 points higher and cost up to 11% more.
- Meat
- 75% this food 44%
- Carbs
- about 18% this food about 39%
- To feed
- about the same per 1,000 kcal
+23 pointsCompare
Nourish Pet Food 80/20 Grain Free Salmon with Herring, Haddock, Trout & Sweet Potato Dry Dog Food
78% meatDry · All ages
Good£5.03/kg
- Meat
- 78% this food 44%
- Carbs
- about 8% this food about 39%
- To feed
- 11% more per 1,000 kcal
+22 pointsCompare
- Meat
- 72% this food 44%
- Carbs
- about 38% this food about 39%
- To feed
- 7% more per 1,000 kcal
+15 pointsCompare
- Meat
- 55% this food 44%
- Carbs
- about 26% this food about 39%
- To feed
- 4% more per 1,000 kcal
+11 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Own-label food: checked against the retailer’s label.
Retailer-verified. This is the retailer’s own-label food, so there is no separate maker’s website to check it against. We publish it because the retailer’s label is complete and passes our consistency checks.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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