5 prices from Zooplus UK
Wolf of Wilderness Junior '"Wild Hills" Duck - Grain-Free
DryCompletePuppyGrain-freeFish oil
Good points
- No ingredient deductions
- Includes organ meat
Worth knowing
- Some meat not named by animal
- Includes hydrolysed protein
First ingredients: Fresh chicken meat (26%), potato flakes, peas, chicken protein (12%), poultry fat (5%)… All ingredients
Retailer’s own label, fully checked- Meat
- 49%
- Protein, dry weight
- 33%
- Carbs, dry weight
- ~39%
- kcal/100 g
- 377
Ingredients
Listed first: Fresh chicken meat. 49% of the recipe is declared meat.
- Meat 49%
- Other 5.5%
- No amount given 45.5%
Fresh chicken meat (26%), potato flakes, peas, chicken protein (12%), poultry fat (5%), partially dried and hydrolysed poultry protein (5%), duck protein (4%), linseed, dried apple pulp, brewer's yeast, hydrolysed liver (2%), salmon oil, pea flour, dried sea buckthorn (0.2%), dried wild berries (0.1% blueberries, 0.1% cranberries), dried wild herbs (0.1% thyme, 0.1% rosemary), dried ginger root (0.1%), glucosamine, chondroitin sulphate, mannan-oligosaccharides, inulin, Mojave yucca
Meat named animal protein
Additives
per kg: Nutritional additives: Vitamin A (18,000 IU), vitamin D3 (1400 IU), vitamin E (300 IU), vitamin C (150mg), vitamin B1 (5mg), vitamin B2 (6.5mg), vitamin B6 (8mg), vitamin B12 (0.03mg), niacinamide (54mg), calcium D-pantothenate (18mg), biotin (0.5mg), folic acid (0.45mg), choline chloride (1800mg), copper [copper (II) amino acid chelate hydrate] (12mg), zinc [amino acid zinc chelate hydrate] (70mg), manganese [amino acid manganese chelate hydrate] (40mg), iodine [potassium iodide] (1mg), taurine (1500mg).
How we read this label
First ingredient: “Fresh chicken meat”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Fresh chicken meat (26%) | Named meat | 26% |
| potato flakes | Vegetable, fruit or plant | Not given |
| peas | Vegetable, fruit or plant | Not given |
| chicken protein (12%) | Named meat | 12% |
| poultry fat (5%) | Fat, stock, extract or other processed ingredient | 5% |
| partially dried and hydrolysed poultry protein (5%) | Meat, animal not named | 5% |
| duck protein (4%) | Named meat | 4% |
| linseed | Vegetable, fruit or plant | Not given |
| dried apple pulp | Vegetable, fruit or plant | Not given |
| brewer's yeast | Other | Not given |
| hydrolysed liver (2%) | Organ meat | 2% |
| salmon oil | Fat, stock, extract or other processed ingredient | Part of the item above |
| pea flour | Vegetable, fruit or plant | Not given |
| dried sea buckthorn (0.2%) | Other | 0.2% |
| dried wild berries (0.1% blueberries, 0.1% cranberries) | Vegetable, fruit or plant | 0.1% |
| dried wild herbs (0.1% thyme, 0.1% rosemary) | Vegetable, fruit or plant | 0.1% |
| dried ginger root (0.1%) | Vegetable, fruit or plant | 0.1% |
| glucosamine | Other | Not given |
| chondroitin sulphate | Other | Not given |
| mannan-oligosaccharides | Other | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 33% and carbs about 39%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 30% | 33% |
| above the usual 26 to 32% for dry foods | ||
| Fat | 15% | 17% |
| Carbohydrate | ~35% | ~39% |
| below the usual 39 to 50% for dry foods | ||
| Fibre | 2.6% | 2.9% |
| Ash | 7.5% | 8.3% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Energy377 kcal/100 g
Why it scores 43
The kind of meat scored best (11.5 of 15). How it’s made scored lowest (5 of 20).
How much meat?
19.4 / 45 points- Meat on the label17.2 / 35 points
49% declared meat, as weighed before cooking; full marks at 100%.
- Protein level2.2 / 10 points
Protein is 33.3% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
7.1 / 20 pointsEstimated carbohydrate: About 38.8% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
5 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 1 for hydrolysed protein.
What kind of meat?
11.5 / 15 points- How the meat is listed8.5 / 12 points
The label lists the meat as fresh, meal and unnamed hydrolysed, which earns 71% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat3 / 3 points
Organ meat such as liver, heart, kidney or tripe is named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Forthglade Puppy Chicken & Liver Wet Dog Food (scores 73): carbs fall from 39% to 21% by dry weight, and protein is about 38%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
3 noted: hydrolysed proteins, liver and yucca extract. 34 flagged nothing.
- 3 noted
- 34 nothing flagged
- 1 not in our ingredient database yet
- Hydrolysed proteinsCounted in “How processed?”Feed material (protein source)
A protein broken down by processing, often used in sensitive-stomach foods. It costs a point under “How processed?” rather than as a deduction.
- Liver (animal organ)Counted in “How processed?”Feed material (animal organ)
The label says “hydrolysed liver”: a protein broken down by processing, often used in sensitive-stomach foods. It costs a point under “How processed?” rather than as a deduction.
- Yucca extractNoted, no points takenFeed material (flavouring)
Why it’s noted and sources
Added to reduce stool odour. The ASPCA lists the yucca plant as toxic to dogs, and in a dog study the extract raised a liver enzyme at 750 mg/kg of food, though not at 500. Labels rarely give the amount. We note it, but take no points off.
34 ingredients with nothing flagged
Apples, biotin (vitamin H/B7), chicken, chicory root extract, choline chloride, chondroitin, folic acid (folate), ginger, glucosamine, herbs, linseed (flaxseed), mannan-oligosaccharides (MOS), niacin (vitamin B3), pantothenic acid (vitamin B5), peas, potato, poultry fat, processed animal protein, salmon oil, taurine, tocopherols (vitamin E), vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), vitamin C (ascorbic acid), wild berries, yeast
Allowed up to a legal maximum, none declared above it: copper, iodine, manganese, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Apples, biotin (vitamin H/B7), chicory root extract, choline chloride, chondroitin, folic acid (folate), ginger, glucosamine, herbs, mannan-oligosaccharides (MOS), niacin (vitamin B3), pantothenic acid (vitamin B5), poultry fat, taurine, vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), wild berries, yeast, manganese, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Apples, chicken, chicory root extract, ginger, herbs, linseed (flaxseed), mannan-oligosaccharides (MOS), peas, potato, poultry fat, salmon oil, wild berries, yeast
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- EFSA FEEDAP (PMC7448036)Ginger
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Processed animal protein
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
1 not in our ingredient database yet
Dried sea buckthorn
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
| Shop | Pack | Price | Per kg | Link |
|---|---|---|---|---|
| Zooplus UKNew Recipe! Economy Pack: 2 x 12kg · £99.99 | New Recipe! Economy Pack: 2 x 12kg | £99.99 | £4.17/kgCheapest in stock | Visit |
| Zooplus UKNew Recipe! 400g · £1.69 | New Recipe! 400g | £1.69 | £4.22/kg | Visit |
| Zooplus UKNew Recipe! 12kg · £51.99 | New Recipe! 12kg | £51.99 | £4.33/kg | Visit |
| Zooplus UKNew Recipe: Economy Pack: 4 x 1kg · £23.49 | New Recipe: Economy Pack: 4 x 1kg | £23.49 | £5.87/kg | Visit |
| Zooplus UKNew Recipe! 1kg · £6.49 | New Recipe! 1kg | £6.49 | £6.49/kg | Visit |
Price unchanged since 10 Aug (3 readings).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | New Recipe: Economy Pack: 4 x 1kg | £23.49 | £5.87/kg |
| 4 Oct 2026 | Zooplus UK | New Recipe! 12kg | £51.99 | £4.33/kg |
| 4 Oct 2026 | Zooplus UK | New Recipe! 1kg | £6.49 | £6.49/kg |
| 4 Oct 2026 | Zooplus UK | New Recipe! 400g | £1.69 | £4.22/kg |
| 4 Oct 2026 | Zooplus UK | New Recipe! Economy Pack: 2 x 12kg | £99.99 | £4.17/kg |
| 27 Sep 2026 | Zooplus UK | New Recipe: Economy Pack: 4 x 1kg | £23.49 | £5.87/kg |
| 27 Sep 2026 | Zooplus UK | New Recipe! 12kg | £51.99 | £4.33/kg |
| 27 Sep 2026 | Zooplus UK | New Recipe! 1kg | £6.49 | £6.49/kg |
| 27 Sep 2026 | Zooplus UK | New Recipe! 400g | £1.69 | £4.22/kg |
| 27 Sep 2026 | Zooplus UK | New Recipe! Economy Pack: 2 x 12kg | £99.99 | £4.17/kg |
| 10 Aug 2026 | Zooplus UK | New Recipe: Economy Pack: 4 x 1kg | £23.49 | £5.87/kg |
| 10 Aug 2026 | Zooplus UK | New Recipe! 12kg | £51.99 | £4.33/kg |
| 10 Aug 2026 | Zooplus UK | New Recipe! 1kg | £6.49 | £6.49/kg |
| 10 Aug 2026 | Zooplus UK | New Recipe! 400g | £1.69 | £4.22/kg |
| 10 Aug 2026 | Zooplus UK | New Recipe! Economy Pack: 2 x 12kg | £99.99 | £4.17/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 6 to 18 points higher and cost up to 12% more.
- Meat
- 75% this food 49%
- Carbs
- about 18% this food about 39%
- To feed
- 2% more per 1,000 kcal
+18 pointsCompare
Nourish Pet Food 80/20 Grain Free Salmon with Herring, Haddock, Trout & Sweet Potato Dry Dog Food
78% meatDry · All ages
Good£5.03/kg
- Meat
- 78% this food 49%
- Carbs
- about 8% this food about 39%
- To feed
- 12% more per 1,000 kcal
+17 pointsCompare
- Meat
- 72% this food 49%
- Carbs
- about 38% this food about 39%
- To feed
- 8% more per 1,000 kcal
+10 pointsCompare
- Meat
- 55% this food 49%
- Carbs
- about 26% this food about 39%
- To feed
- 5% more per 1,000 kcal
+6 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Own-label food: checked against the retailer’s label.
Retailer-verified. This is the retailer’s own-label food, so there is no separate maker’s website to check it against. We publish it because the retailer’s label is complete and passes our consistency checks.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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