

4 prices from Zooplus UK
Wolf of Wilderness Mono-Protein "Rough Storms" - Duck
Good points
- 58% meat
- No ingredient deductions
Worth knowing
- Added plant protein, starch or fibre
- Includes hydrolysed protein
First ingredients: Fresh duck meat (40%), dried duck protein (18%), potato flakes, potato starch, dried lucerne (4%)… All ingredients
Retailer’s own label, fully checked- Meat
- 58%
- Protein, dry weight
- 29%
- Carbs, dry weight
- ~42%
- kcal/100 g
- 379
Ingredients
Listed first: Fresh duck meat. 58% of the recipe is declared meat.
- Meat 58%
- Other 6.9%
- No amount given 35.1%
Fresh duck meat (40%), dried duck protein (18%), potato flakes, potato starch, dried lucerne (4%), protein hydrolysate [from yeast], dried beet pulp, salmon oil (2%), sunflower oil, linseeds, dried brewers' yeast, sodium chloride, dried yeast cell walls (0.2%, beta-glucans and mannan-oligosaccharides), egg powder (0.2%), dried wild berries [currants, aronia berries] (0.2%), dried herbs [common yarrow, dandelion root, camomile, nettle leaves, ribwort, St John’s wort] (0.2%), chicory inulin (0.1%)
Meat named animal protein
Additives
per kg: Nutritional additives: Vitamin A (12,000 IU), vitamin D3 (1500 IU), vitamin E (250 IU), vitamin C (100mg), vitamin B1 (12mg), vitamin B2 [riboflavin] (12mg), vitamin B6 (8mg), vitamin B12 [cyanocobalamin] (180mcg), niacin (35mg), calcium D-pantothenate (35mg), folic acid (1.2mg), biotin (300mcg), choline chloride (2500mg), copper [as copper (II) sulphate pentahydrate] (12.5mg), zinc [as zinc sulphate monohydrate] (100mg), zinc [as zinc chelate of glycine hydrate (solid)] (60mg), iron [as iron (II) sulphate monohydrate] (200mg), manganese [as manganous sulphate monohydrate] (25mg), iodine [as calcium iodate anhydrous] (2.3mg), selenium [as sodium selenite] (0.35mg). Technological additives: Antioxidants.
How we read this label
First ingredient: “Fresh duck meat”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Fresh duck meat (40%) | Named meat | 40% |
| dried duck protein (18%) | Named meat | 18% |
| potato flakes | Vegetable, fruit or plant | Not given |
| potato starch | Vegetable, fruit or plant | Not given |
| dried lucerne (4%) | Other | 4% |
| protein hydrolysate [from yeast] | Fat, stock, extract or other processed ingredient | Not given |
| dried beet pulp | Vegetable, fruit or plant | Not given |
| salmon oil (2%) | Fat, stock, extract or other processed ingredient | 2% |
| sunflower oil | Fat, stock, extract or other processed ingredient | Not given |
| linseeds | Vegetable, fruit or plant | Not given |
| dried brewers' yeast | Other | Not given |
| sodium chloride | Other | Not given |
| dried yeast cell walls (0.2%, beta-glucans and mannan-oligo… | Other | 0.2% |
| egg powder (0.2%) | Other | 0.2% |
| dried wild berries [currants, aronia berries] (0.2%) | Vegetable, fruit or plant | 0.2% |
| dried herbs [common yarrow, dandelion root, camomile, nettl… | Vegetable, fruit or plant | 0.2% |
| chicory inulin (0.1%). | Vegetable, fruit or plant | 0.1% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 29% and carbs about 42%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 26.5% | 29% |
| within the usual 26 to 32% for dry foods | ||
| Fat | 15% | 17% |
| Carbohydrate | ~38% | ~42% |
| within the usual 39 to 50% for dry foods | ||
| Fibre | 2.7% | 3% |
| Ash | 7.9% | 8.8% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 42
The kind of meat scored best (10.1 of 15). How it’s made scored lowest (4 of 20).
How much meat?
21.9 / 45 points- Meat on the label20.3 / 35 points
58% declared meat, as weighed before cooking; full marks at 100%.
- Protein level1.6 / 10 points
Protein is 29.4% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
6 / 20 pointsEstimated carbohydrate: About 42.1% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
4 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 2 for added plant protein, starch or fibre and hydrolysed protein.
What kind of meat?
10.1 / 15 points- How the meat is listed10.1 / 12 points
The label lists the meat as fresh and meal, which earns 85% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 42% to 26% by dry weight, and protein is about 42%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
2 noted: hydrolysed proteins and chamomile. 37 flagged nothing.
- 2 noted
- 37 nothing flagged
- 3 not in our ingredient database yet
- Hydrolysed proteinsCounted in “How processed?”Feed material (protein source)
A protein broken down by processing, often used in sensitive-stomach foods. It costs a point under “How processed?” rather than as a deduction.
- ChamomileNoted, no points takenBotanical / flavouring
Plant extras like this are usually added in tiny amounts, so points are taken only when the label declares 1% or more.
Why it’s noted and sources
The ASPCA lists chamomile as toxic to dogs, with stomach upset and allergic reactions, and warns that long-term use can cause bleeding problems. The amounts in dog food are small; we flag it as a caution.
37 ingredients with nothing flagged
Alfalfa, antioxidants, beet pulp, biotin (vitamin H/B7), chicory root extract, choline chloride, dandelion root, duck, egg, folic acid (folate), herbs, linseed (flaxseed), nettle, niacin (vitamin B3), pantothenic acid (vitamin B5), potato, processed animal protein, salmon oil, salt (sodium chloride), starch, sunflower oil, tocopherols (vitamin E), vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), vitamin C (ascorbic acid), wild berries, yeast
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Alfalfa, antioxidants, biotin (vitamin H/B7), chicory root extract, choline chloride, dandelion root, folic acid (folate), herbs, nettle, niacin (vitamin B3), pantothenic acid (vitamin B5), salt (sodium chloride), sunflower oil, vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), wild berries, yeast, manganese, selenium, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Alfalfa, antioxidants, beet pulp, chicory root extract, dandelion root, duck, egg, herbs, linseed (flaxseed), nettle, potato, salmon oil, sunflower oil, wild berries, yeast
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Processed animal protein
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Starch
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
3 not in our ingredient database yet
Dried brewers' yeast, ribwort, st john's wort
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
| Shop | Pack | Price | Per kg | Link |
|---|---|---|---|---|
| Zooplus UKEconomy Pack: 2 x 12kg · £112.99 | Economy Pack: 2 x 12kg | £112.99 | £4.71/kgCheapest in stock | Visit |
| Zooplus UK12kg · £58.49 | 12kg | £58.49 | £4.87/kg | Visit |
| Zooplus UKEconomy Pack: 5 x 1kg · £32.49 | Economy Pack: 5 x 1kg | £32.49 | £6.50/kg | Visit |
| Zooplus UK1kg · £6.99 | 1kg | £6.99 | £6.99/kg | Visit |
Price unchanged since 10 Aug (3 readings).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 12kg | £58.49 | £4.87/kg |
| 4 Oct 2026 | Zooplus UK | 1kg | £6.99 | £6.99/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £112.99 | £4.71/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 5 x 1kg | £32.49 | £6.50/kg |
| 27 Sep 2026 | Zooplus UK | 12kg | £58.49 | £4.87/kg |
| 27 Sep 2026 | Zooplus UK | 1kg | £6.99 | £6.99/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £112.99 | £4.71/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 5 x 1kg | £32.49 | £6.50/kg |
| 10 Aug 2026 | Zooplus UK | 12kg | £58.49 | £4.87/kg |
| 10 Aug 2026 | Zooplus UK | 1kg | £6.99 | £6.99/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £112.99 | £4.71/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack: 5 x 1kg | £32.49 | £6.50/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 9 to 18 points higher and cost up to 25% more.

- Meat
- 78% this food 58%
- Carbs
- about 8% this food about 42%
- To feed
- about the same per 1,000 kcal
+18 pointsCompare

- Meat
- 73% this food 58%
- Carbs
- about 24% this food about 42%
- To feed
- 17% less per 1,000 kcal
+15 pointsCompare

- Meat
- 74% this food 58%
- Carbs
- about 27% this food about 42%
- To feed
- 2% more per 1,000 kcal
+15 pointsCompare

- Meat
- 60% this food 58%
- Carbs
- about 30% this food about 42%
- To feed
- 25% more per 1,000 kcal
+9 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Own-label food: checked against the retailer’s label.
Retailer-verified. This is the retailer’s own-label food, so there is no separate maker’s website to check it against. We publish it because the retailer’s label is complete and passes our consistency checks.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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