Wolf of Wilderness "Ruby Midnight" Beef & Rabbit - Grain-Free

4 prices from Zooplus UK

Wolf of Wilderness "Ruby Midnight" Beef & Rabbit - Grain-Free

DryCompleteAdultGrain-freeFish oil
37/ 100
WeakTop 28% of dry foods

89% of dry foods score under 45.

Score v6.1.0 · label checked 4 Oct 2026

Good points

  • No ingredient deductions

First ingredients: Fresh pork (26%), peas, potato flakes, dried pork protein (7%), beef fat… All ingredients

Retailer’s own label, fully checked
Meat
41%
Protein, dry weight
28%
Carbs, dry weight
~42%
kcal/100 g
365

Ingredients

Listed first: Fresh pork. 41% of the recipe is declared meat.

  • Meat 41%
  • Other 1.7%
  • No amount given 57.3%

Fresh pork (26%), peas, potato flakes, dried pork protein (7%), beef fat, dried beef protein (4%), dried rabbit protein (4%), dried beet pulp, dried apple pulp, linseed, salmon oil (1%), potassium chloride, calcium carbonate, dried wild berries (total 0.3%: cranberries, currants, aronia berries), dried herbs (total 0.2%: mugwort, St John's wort, nettle leaves, camomile, yarrow, coltsfoot, dandelion root), dried yeast cell walls (0.2%: beta-glucans and mannan-oligosaccharides), chicory inulin

Meat named animal protein

Additives

per kg: Nutritional additives: Vitamin A (19,000 IU), vitamin D3 (1125 IU), vitamin E (440 IU), vitamin C (100mg), vitamin B1 (3.9mg), vitamin B2 (6.9mg), vitamin B6 (7.1mg), vitamin B12 (0.25μg), niacinamide (46.5mg), calcium D-pantothenate (19.6mg), biotin (0.4mg), folic acid (0.35mg), choline chloride (2400mg), copper [copper(II) protein hydrolysate chelate] (10.6mg), zinc [protein hydrolysate zinc chelate] (87.5mg), manganese [protein hydrolysate manganese chelate] (25.5mg), iron [iron(II) protein hydrolysate chelate] (52mg), iodine [potassium iodide] (1.3mg).

How we read this label

First ingredient: “Fresh pork”. It names the animal.

Each ingredient on the label, how we read it, and the share the label gives
On the labelWe read it asShare on the label
Fresh pork (26%)Named meat26%
peasVegetable, fruit or plantNot given
potato flakesVegetable, fruit or plantNot given
dried pork protein (7%)Named meat7%
beef fatFat, stock, extract or other processed ingredientPart of the item above
dried beef protein (4%)Named meat4%
dried rabbit protein (4%)Named meat4%
dried beet pulpVegetable, fruit or plantNot given
dried apple pulpVegetable, fruit or plantNot given
linseedVegetable, fruit or plantNot given
salmon oil (1%)Fat, stock, extract or other processed ingredient1%
potassium chlorideOtherNot given
calcium carbonateOtherNot given
dried wild berries (total 0.3%: cranberries, currants, aron…Vegetable, fruit or plant0.3%
dried herbs (total 0.2%: mugwort, St John's wort, nettle le…Vegetable, fruit or plant0.2%
dried yeast cell walls (0.2%: beta-glucans and mannan-oligo…Other0.2%
chicory inulin.Vegetable, fruit or plantNot given

Read automatically from the label. Spotted a misreading? Tell us

Nutrition

Protein 28% and carbs about 42%, with the water taken out.

Analysis as sold and with the water taken out
NutrientAs soldDry weight
Protein25%28%
within the usual 26 to 32% for dry foods
Fat16.5%18%
Carbohydrate~38%~42%
within the usual 39 to 50% for dry foods
Fibre3%3.3%
Ash7.5%8.3%
Moisturenot on label, 10% assumed10%taken out

Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.

Energy365 kcal/100 g

Why it scores 37

The kind of meat scored best (9.8 of 15). Starch scored lowest (5.9 of 20).

  1. How much meat?

    15.7 / 45 points
    • Meat on the label14.4 / 35 points

      41% declared meat, as weighed before cooking; full marks at 100%.

    • Protein level1.3 / 10 points

      Protein is 27.8% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.

  2. How much starch?

    5.9 / 20 points

    Estimated carbohydrate: About 42.2% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.

  3. How processed?

    6 / 20 points

    How it’s made: Extruded kibble: 6 of 20.

  4. What kind of meat?

    9.8 / 15 points
    • How the meat is listed9.8 / 12 points

      The label lists the meat as fresh and meal, which earns 82% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.

    • Organ meat0 / 3 points

      No organ meat named.

No ingredient deductions.

Each bar is as long as the points it is worth, out of 100 in all.

Against other dry foods

Top 28% of dry foods. 37 foods share this score. Each bar counts the ranked dry foods in a 5-point step of score.

What the score means

One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.

75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.

How we rate foods →

Less starch in the bowl

Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 42% to 26% by dry weight, and protein is about 41%.

Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.

Best wet foods →

Ingredient notes

Nothing flagged in 33 ingredients. 1 is not in our ingredient database yet.

33 ingredients with nothing flagged

Animal fats, apples, beef, beet pulp, biotin (vitamin H/B7), calcium carbonate, chicory root extract, choline chloride, folic acid (folate), herbs, linseed (flaxseed), niacin (vitamin B3), pantothenic acid (vitamin B5), peas, pork, potassium chloride, potato, salmon oil, tocopherols (vitamin E), vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), vitamin C (ascorbic acid), wild berries, yeast

Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc

Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.

Sources for these ingredients
1 not in our ingredient database yet

Dried rabbit protein

Not in our ingredient database yet, so no judgement either way.

Notes come from published sources about each ingredient, not about this food. How we decide

Prices

One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.

In stock first, cheapest per kg first, excluding deliveryExcluding delivery

Prices from each shop
ShopPackPricePer kgLink
Zooplus UKNew Recipe! Economy Pack: 2 x 12kg · £102.99New Recipe! Economy Pack: 2 x 12kg£102.99£4.29/kgCheapest in stockVisit
Zooplus UKNew Recipe! 12kg · £52.99New Recipe! 12kg£52.99£4.42/kgVisit
Zooplus UKNew Recipe! Economy Pack: 4 x 1kg · £21.49New Recipe! Economy Pack: 4 x 1kg£21.49£5.37/kgVisit
Zooplus UKNew Recipe! 1kg · £5.99New Recipe! 1kg£5.99£5.99/kgVisit

Price unchanged since 10 Aug (3 readings).

Show the chart
View the readings as a table
Every reading we have, newest first
DayShopPackPricePer kg
4 Oct 2026Zooplus UKNew Recipe! 12kg£52.99£4.42/kg
4 Oct 2026Zooplus UKNew Recipe! 1kg£5.99£5.99/kg
4 Oct 2026Zooplus UKNew Recipe! Economy Pack: 2 x 12kg£102.99£4.29/kg
4 Oct 2026Zooplus UKNew Recipe! Economy Pack: 4 x 1kg£21.49£5.37/kg
27 Sep 2026Zooplus UKNew Recipe! 12kg£52.99£4.42/kg
27 Sep 2026Zooplus UKNew Recipe! 1kg£5.99£5.99/kg
27 Sep 2026Zooplus UKNew Recipe! Economy Pack: 2 x 12kg£102.99£4.29/kg
27 Sep 2026Zooplus UKNew Recipe! Economy Pack: 4 x 1kg£21.49£5.37/kg
10 Aug 2026Zooplus UKNew Recipe! 12kg£52.99£4.42/kg
10 Aug 2026Zooplus UKNew Recipe! 1kg£5.99£5.99/kg
10 Aug 2026Zooplus UKNew Recipe! Economy Pack: 2 x 12kg£102.99£4.29/kg
10 Aug 2026Zooplus UKNew Recipe! Economy Pack: 4 x 1kg£21.49£5.37/kg

Your dog

Cost per day and grams for your dog

Alternatives

4 dry foods score 12 to 23 points higher and cost up to 8% more.

Compare side by side →
Meat
78% this food 41%
Carbs
about 8% this food about 42%
To feed
5% more per 1,000 kcal

+23 pointsCompare

Meat
73% this food 41%
Carbs
about 24% this food about 42%
To feed
13% less per 1,000 kcal

+20 pointsCompare

Meat
74% this food 41%
Carbs
about 27% this food about 42%
To feed
8% more per 1,000 kcal

+20 pointsCompare

Meat
59% this food 41%
Carbs
about 33% this food about 42%
To feed
63% less per 1,000 kcal

+12 pointsCompare

Carbs are a share of the dry food, with the water taken out.

Sources

Own-label food: checked against the retailer’s label.

Retailer-verified. This is the retailer’s own-label food, so there is no separate maker’s website to check it against. We publish it because the retailer’s label is complete and passes our consistency checks.

Page we read, saved 4 Oct 2026: Zooplus UK.

Score method v6.1.0 · ingredient notes v2.4.0

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