

4 prices from Zooplus UK
Wolf of Wilderness Soft "Blue River" - Salmon
Good points
- 61% meat
- No ingredient deductions
Worth knowing
- Some meat not named by animal
- Added plant protein, starch or fibre
- Includes hydrolysed protein
First ingredients: : Fresh salmon (21%), fresh chicken meat (20%), sweet potato [dried] (19%), salmon meal (10%), poultry protein [dried] (10%)… All ingredients
Retailer’s own label, fully checked- Meat
- 61%
- Protein, dry weight
- 33%
- Carbs, dry weight
- ~39%
- kcal/100 g
- 329
Ingredients
Listed first: Fresh salmon. 61% of the recipe is declared meat.
- Meat 61%
- Plants 19%
- Other 1.2%
- No amount given 18.8%
: Fresh salmon (21%), fresh chicken meat (20%), sweet potato [dried] (19%), salmon meal (10%), poultry protein [dried] (10%), potato starch, dried beet pulp [desugared], linseed, protein hydrolysate [poultry], brewers’ yeast [dried], egg [dried], wild berries [dried] (0.8%, lingonberries, blueberries, elderberries, black & red currants), herbs [dried](0.2% nettle, blackberry leaves, yarrow, fennel, caraway, camomile flowers, mistletoe, gentian root, centaury), yeast extract (0.15% mannan oligosaccharides, 0.09% beta-glucans), chicory [dried] [a source of inulin], fish oil, sunflower oil
Meat named animal protein
Additives
per kg: Nutritional additives: Vitamin A (12000 IU), vitamin D3 (1200 IU), vitamin E [all-rac-alpha-tocopheryl acetate] (70mg), vitamin C (70mg), vitamin B1 (3mg), vitamin B2 [riboflavin] (8mg), vitamin B6 [pyridoxine hydrochloride] (2mg), vitamin B12 (45mcg), niacin (20mg), calcium D-pantothenate (18mg), biotin (200mcg), choline chloride (1700mg), copper [as copper (II) sulphate pentahydrate] (10mg), zinc [as zinc oxide] (70mg), iodine [as calcium iodate anhydrous] (2mg), selenium [as sodium selenite] (0.2mg). Technological additives: Antioxidants [tocopherol extracts from vegetable oils].
How we read this label
First ingredient: “: Fresh salmon”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| : Fresh salmon (21%) | Named meat | 21% |
| fresh chicken meat (20%) | Named meat | 20% |
| sweet potato [dried] (19%) | Vegetable, fruit or plant | 19% |
| salmon meal (10%) | Named meat | 10% |
| poultry protein [dried] (10%) | Meat, animal not named | 10% |
| potato starch | Vegetable, fruit or plant | Not given |
| dried beet pulp [desugared] | Vegetable, fruit or plant | Not given |
| linseed | Vegetable, fruit or plant | Not given |
| protein hydrolysate [poultry] | Fat, stock, extract or other processed ingredient | Not given |
| brewers’ yeast [dried] | Other | Not given |
| egg [dried] | Other | Not given |
| wild berries [dried] (0.8%, lingonberries, blueberries, eld… | Vegetable, fruit or plant | 0.8% |
| herbs [dried](0.2% nettle, blackberry leaves, yarrow, fenne… | Vegetable, fruit or plant | 0.2% |
| yeast extract (0.15% mannan oligosaccharides, 0.09% beta-gl… | Fat, stock, extract or other processed ingredient | 0.1% |
| chicory [dried] [a source of inulin] | Vegetable, fruit or plant | Not given |
| fish oil | Fat, stock, extract or other processed ingredient | Not given |
| sunflower oil. | Fat, stock, extract or other processed ingredient | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 33% and carbs about 39%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 27% | 33% |
| above the usual 26 to 32% for dry foods | ||
| Fat | 12.5% | 15% |
| Carbohydrate | ~32% | ~39% |
| below the usual 39 to 50% for dry foods | ||
| Fibre | 2.5% | 3% |
| Ash | 8.3% | 10% |
| Moisture | 18% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 44
The kind of meat scored best (9.5 of 15). How it’s made scored lowest (4 of 20).
How much meat?
23.5 / 45 points- Meat on the label21.4 / 35 points
61% declared meat, as weighed before cooking; full marks at 100%.
- Protein level2.1 / 10 points
Protein is 32.9% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
7.1 / 20 pointsEstimated carbohydrate: About 38.7% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
4 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 2 for added plant protein, starch or fibre and hydrolysed protein.
What kind of meat?
9.5 / 15 points- How the meat is listed9.5 / 12 points
The label lists the meat as fresh, meal and unnamed meal, which earns 80% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 39% to 24% by dry weight, and protein is about 43%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
2 noted: hydrolysed proteins and elderberry. 32 flagged nothing.
- 2 noted
- 32 nothing flagged
- 4 not in our ingredient database yet
- Hydrolysed proteinsCounted in “How processed?”Feed material (protein source)
A protein broken down by processing, often used in sensitive-stomach foods. It costs a point under “How processed?” rather than as a deduction.
- ElderberryNoted, no points takenBotanical / flavouring
Plant extras like this are usually added in tiny amounts, so points are taken only when the label declares 1% or more.
Why it’s noted and sources
Elderberries contain natural compounds that can release cyanide. Small amounts are low risk, but we flag them as a caution.
32 ingredients with nothing flagged
Antioxidants, beet pulp, biotin (vitamin H/B7), blueberries, chicken, chicory root extract, choline chloride, egg, fish oil, herbs, linseed (flaxseed), niacin (vitamin B3), pantothenic acid (vitamin B5), processed animal protein, salmon, starch, sunflower oil, sweet potato, tocopherols (vitamin E), vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), vitamin C (ascorbic acid), wild berries, yeast
Allowed up to a legal maximum, none declared above it: copper, iodine, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, biotin (vitamin H/B7), blueberries, chicory root extract, choline chloride, herbs, niacin (vitamin B3), pantothenic acid (vitamin B5), sunflower oil, vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), wild berries, yeast, selenium, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Antioxidants, beet pulp, blueberries, chicken, chicory root extract, egg, fish oil, herbs, linseed (flaxseed), salmon, sunflower oil, sweet potato, wild berries, yeast
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Processed animal protein
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Starch
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
4 not in our ingredient database yet
Black, brewers' yeast [dried], lingonberries, red currants
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
| Shop | Pack | Price | Per kg | Link |
|---|---|---|---|---|
| Zooplus UKEconomy Pack: 2 x 12kg · £112.99 | Economy Pack: 2 x 12kg | £112.99 | £4.71/kgCheapest in stock | Visit |
| Zooplus UK12kg · £58.49 | 12kg | £58.49 | £4.87/kg | Visit |
| Zooplus UKEconomy Pack: 5 x 1kg · £31.49 | Economy Pack: 5 x 1kg | £31.49 | £6.30/kg | Visit |
| Zooplus UK1kg · £6.99 | 1kg | £6.99 | £6.99/kg | Visit |
Price unchanged since 10 Aug (3 readings).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 12kg | £58.49 | £4.87/kg |
| 4 Oct 2026 | Zooplus UK | 1kg | £6.99 | £6.99/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £112.99 | £4.71/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 5 x 1kg | £31.49 | £6.30/kg |
| 27 Sep 2026 | Zooplus UK | 12kg | £58.49 | £4.87/kg |
| 27 Sep 2026 | Zooplus UK | 1kg | £6.99 | £6.99/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £112.99 | £4.71/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 5 x 1kg | £31.49 | £6.30/kg |
| 10 Aug 2026 | Zooplus UK | 12kg | £58.49 | £4.87/kg |
| 10 Aug 2026 | Zooplus UK | 1kg | £6.99 | £6.99/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £112.99 | £4.71/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack: 5 x 1kg | £31.49 | £6.30/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 13 to 16 points higher and cost up to 19% more.

- Meat
- 78% this food 61%
- Carbs
- about 8% this food about 39%
- To feed
- 13% less per 1,000 kcal
+16 pointsCompare

- Meat
- 76% this food 61%
- Carbs
- about 26% this food about 39%
- To feed
- 19% more per 1,000 kcal
+15 pointsCompare

- Meat
- 74% this food 61%
- Carbs
- about 27% this food about 39%
- To feed
- 11% less per 1,000 kcal
+13 pointsCompare

- Meat
- 73% this food 61%
- Carbs
- about 24% this food about 39%
- To feed
- 28% less per 1,000 kcal
+13 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Own-label food: checked against the retailer’s label.
Retailer-verified. This is the retailer’s own-label food, so there is no separate maker’s website to check it against. We publish it because the retailer’s label is complete and passes our consistency checks.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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