

4 prices from Zooplus UK
Wolf of Wilderness Soft "High Valley" - Beef
Good points
- No ingredient deductions
- Includes organ meat
Worth knowing
- Some meat not named by animal
- Includes hydrolysed protein
First ingredients: Fresh beef (21%), fresh chicken (20%), sweet potato [dried] (19%), poultry protein [dried], potato [dried]… All ingredients
Retailer’s own label, fully checked- Meat
- 41%
- Protein, dry weight
- 33%
- Carbs, dry weight
- ~40%
- kcal/100 g
- 342
Ingredients
Listed first: Fresh beef. 41% of the recipe is declared meat.
- Meat 41%
- Plants 19%
- Other 0.7%
- No amount given 39.4%
Fresh beef (21%), fresh chicken (20%), sweet potato [dried] (19%), poultry protein [dried], potato [dried], protein hydrolysate, peas, chicken liver, salmon oil, poultry fat, forest berries [dried] (0.3%: lingonberries, blueberries, elderberries), herbs [dried] (0.2%: stinging nettle, blackberry leaves, common yarrow, fennel, caraway, chamomile, mistletoe leaves, gentian root, centaury), yeast (0.15% mannan oligosaccharides, 0.05% beta-glucans), sunflower oil, safflower oil, chicory [dried] [source of inulin]
Meat named animal protein
Additives
per kg: Nutritional additives: Vitamin A (12000 IU), vitamin D3 (1200 IU), vitamin E [all-rac-alpha-tocopheryl acetate] (150mg), vitamin C (100mg), vitamin B1 (13mg), vitamin B2 [riboflavin] (12.5mg), vitamin B6 [pyridoxine hydrochloride] (8.5mg), vitamin B12 (160mcg), niacin (53mg), calcium D-pantothenate (31mg), biotin (690mcg), choline chloride (2300mg), copper [as cupric-(II)-sulphate, pentahydrate] (10mg), zinc [as zinc oxide] (90mg), zinc [as zinc chelate of amino acids hydrate] (45mg), iodine [as calcium iodate anhydrous] (2mg), selenium [as sodium selenite] (0.2mg). Technological additives: Antioxidants [tocopherol extracts from vegetable oils].
How we read this label
First ingredient: “Fresh beef”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Fresh beef (21%) | Named meat | 21% |
| fresh chicken (20%) | Named meat | 20% |
| sweet potato [dried] (19%) | Vegetable, fruit or plant | 19% |
| poultry protein [dried] | Meat, animal not named | Not given |
| potato [dried] | Vegetable, fruit or plant | Not given |
| protein hydrolysate | Fat, stock, extract or other processed ingredient | Not given |
| peas | Vegetable, fruit or plant | Not given |
| chicken liver | Named meat | Not given |
| salmon oil | Fat, stock, extract or other processed ingredient | Not given |
| poultry fat | Fat, stock, extract or other processed ingredient | Not given |
| forest berries [dried] (0.3%: lingonberries, blueberries, e… | Vegetable, fruit or plant | 0.3% |
| herbs [dried] (0.2%: stinging nettle, blackberry leaves, co… | Vegetable, fruit or plant | 0.2% |
| yeast (0.15% mannan oligosaccharides, 0.05% beta-glucans) | Other | 0.1% |
| sunflower oil | Fat, stock, extract or other processed ingredient | Not given |
| safflower oil | Fat, stock, extract or other processed ingredient | Not given |
| chicory [dried] [source of inulin]. | Vegetable, fruit or plant | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 33% and carbs about 40%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 27% | 33% |
| above the usual 26 to 32% for dry foods | ||
| Fat | 13% | 16% |
| Carbohydrate | ~33% | ~40% |
| within the usual 39 to 50% for dry foods | ||
| Fibre | 2% | 2.4% |
| Ash | 7.2% | 8.8% |
| Moisture | 18% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 41
The kind of meat scored best (13.6 of 15). How it’s made scored lowest (5 of 20).
How much meat?
16.5 / 45 points- Meat on the label14.4 / 35 points
41% declared meat, as weighed before cooking; full marks at 100%.
- Protein level2.1 / 10 points
Protein is 32.9% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
6.7 / 20 pointsEstimated carbohydrate: About 40% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
5 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 1 for hydrolysed protein.
What kind of meat?
13.6 / 15 points- How the meat is listed10.6 / 12 points
The label lists the meat as fresh and unnamed meal, which earns 88% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat3 / 3 points
Organ meat such as liver, heart, kidney or tripe is named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 40% to 25% by dry weight, and protein is about 44%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
1 noted: hydrolysed proteins. 31 flagged nothing.
- 1 noted
- 31 nothing flagged
- 1 not in our ingredient database yet
- Hydrolysed proteinsCounted in “How processed?”Feed material (protein source)
A protein broken down by processing, often used in sensitive-stomach foods. It costs a point under “How processed?” rather than as a deduction.
31 ingredients with nothing flagged
Antioxidants, beef, biotin (vitamin H/B7), chicken, chicory root extract, choline chloride, herbs, liver (animal organ), niacin (vitamin B3), pantothenic acid (vitamin B5), peas, potato, poultry fat, processed animal protein, safflower oil, salmon oil, sunflower oil, sweet potato, tocopherols (vitamin E), vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), vitamin C (ascorbic acid), yeast
Allowed up to a legal maximum, none declared above it: copper, iodine, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, biotin (vitamin H/B7), chicory root extract, choline chloride, herbs, liver (animal organ), niacin (vitamin B3), pantothenic acid (vitamin B5), poultry fat, safflower oil, sunflower oil, vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), yeast, selenium, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Antioxidants, beef, chicken, chicory root extract, herbs, liver (animal organ), peas, potato, poultry fat, safflower oil, salmon oil, sunflower oil, sweet potato, yeast
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Processed animal protein
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
1 not in our ingredient database yet
Forest berries [dried]
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
| Shop | Pack | Price | Per kg | Link |
|---|---|---|---|---|
| Zooplus UKEconomy Pack: 2 x 12kg · £112.99 | Economy Pack: 2 x 12kg | £112.99 | £4.71/kgCheapest in stock | Visit |
| Zooplus UK12kg · £58.49 | 12kg | £58.49 | £4.87/kg | Visit |
| Zooplus UKEconomy Pack: 5 x 1kg · £31.49 | Economy Pack: 5 x 1kg | £31.49 | £6.30/kg | Visit |
| Zooplus UK1kg · £6.99 | 1kg | £6.99 | £6.99/kg | Visit |
Price unchanged since 10 Aug (3 readings).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 12kg | £58.49 | £4.87/kg |
| 4 Oct 2026 | Zooplus UK | 1kg | £6.99 | £6.99/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £112.99 | £4.71/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 5 x 1kg | £31.49 | £6.30/kg |
| 27 Sep 2026 | Zooplus UK | 12kg | £58.49 | £4.87/kg |
| 27 Sep 2026 | Zooplus UK | 1kg | £6.99 | £6.99/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £112.99 | £4.71/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 5 x 1kg | £31.49 | £6.30/kg |
| 10 Aug 2026 | Zooplus UK | 12kg | £58.49 | £4.87/kg |
| 10 Aug 2026 | Zooplus UK | 1kg | £6.99 | £6.99/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £112.99 | £4.71/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack: 5 x 1kg | £31.49 | £6.30/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 16 to 19 points higher and cost up to 24% more.

- Meat
- 78% this food 41%
- Carbs
- about 8% this food about 40%
- To feed
- 10% less per 1,000 kcal
+19 pointsCompare

- Meat
- 76% this food 41%
- Carbs
- about 26% this food about 40%
- To feed
- 24% more per 1,000 kcal
+18 pointsCompare

- Meat
- 74% this food 41%
- Carbs
- about 27% this food about 40%
- To feed
- 7% less per 1,000 kcal
+16 pointsCompare

- Meat
- 73% this food 41%
- Carbs
- about 24% this food about 40%
- To feed
- 25% less per 1,000 kcal
+16 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Own-label food: checked against the retailer’s label.
Retailer-verified. This is the retailer’s own-label food, so there is no separate maker’s website to check it against. We publish it because the retailer’s label is complete and passes our consistency checks.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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