

4 prices from Zooplus UK
Wolf of Wilderness "Velvet Gloom" Turkey & Trout - Grain-Free
Good points
- No ingredient deductions
Worth knowing
- Includes hydrolysed protein
First ingredients: Fresh pork (26%), peas, potato flakes, poultry protein hydrolysate (11%), beef fat… All ingredients
Retailer’s own label, fully checked- Meat
- 34%
- Protein, dry weight
- 27%
- Carbs, dry weight
- ~44%
- kcal/100 g
- 370
Ingredients
Listed first: Fresh pork. 34% of the recipe is declared meat.
- Meat 34%
- Other 12.7%
- No amount given 53.3%
Fresh pork (26%), peas, potato flakes, poultry protein hydrolysate (11%), beef fat, dried turkey protein (4%), trout protein (4%), dried beet pulp, linseed, dried apple pulp, salmon oil (1%), potassium chloride, calcium carbonate, dried wild berries (total 0.3%: cranberries, currants, aronia berries), dried herbs (total 0.2%: mugwort, St John's wort, nettle leaves, camomile, yarrow, coltsfoot, dandelion root), dried yeast cell walls (0.2%: beta-glucans and mannan-oligosaccharides), chicory inulin
Meat named animal protein
Additives
per kg: Nutritional additives: Vitamin A (19,000 IU), vitamin D3 (1125 IU), vitamin E (440 IU), vitamin C (100mg), vitamin B1 (3.9mg), vitamin B2 (6.9mg), vitamin B6 (7.1mg), vitamin B12 (0.25μg), niacinamide (46.5mg), calcium D-pantothenate (19.6mg), biotin (0.4mg), folic acid (0.35mg), choline chloride (2400mg), copper [copper(II) protein hydrolysate chelate] (10.6mg), zinc [protein hydrolysate zinc chelate] (87.5mg), manganese [protein hydrolysate manganese chelate] (25.5mg), iron [iron(II) protein hydrolysate chelate] (52mg), iodine [potassium iodide] (1.3mg).
How we read this label
First ingredient: “Fresh pork”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Fresh pork (26%) | Named meat | 26% |
| peas | Vegetable, fruit or plant | Not given |
| potato flakes | Vegetable, fruit or plant | Not given |
| poultry protein hydrolysate (11%) | Fat, stock, extract or other processed ingredient | 11% |
| beef fat | Fat, stock, extract or other processed ingredient | Not given |
| dried turkey protein (4%) | Named meat | 4% |
| trout protein (4%) | Named meat | 4% |
| dried beet pulp | Vegetable, fruit or plant | Not given |
| linseed | Vegetable, fruit or plant | Not given |
| dried apple pulp | Vegetable, fruit or plant | Not given |
| salmon oil (1%) | Fat, stock, extract or other processed ingredient | 1% |
| potassium chloride | Other | Not given |
| calcium carbonate | Other | Not given |
| dried wild berries (total 0.3%: cranberries, currants, aron… | Vegetable, fruit or plant | 0.3% |
| dried herbs (total 0.2%: mugwort, St John's wort, nettle le… | Vegetable, fruit or plant | 0.2% |
| dried yeast cell walls (0.2%: beta-glucans and mannan-oligo… | Other | 0.2% |
| chicory inulin. | Vegetable, fruit or plant | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 27% and carbs about 44%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 24% | 27% |
| within the usual 26 to 32% for dry foods | ||
| Fat | 16% | 18% |
| Carbohydrate | ~40% | ~44% |
| within the usual 39 to 50% for dry foods | ||
| Fibre | 3% | 3.3% |
| Ash | 7.4% | 8.2% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 33
The kind of meat scored best (10.6 of 15). How it’s made scored lowest (5 of 20).
How much meat?
13 / 45 points- Meat on the label11.9 / 35 points
34% declared meat, as weighed before cooking; full marks at 100%.
- Protein level1.1 / 10 points
Protein is 26.7% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
5.3 / 20 pointsEstimated carbohydrate: About 44% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
5 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 1 for hydrolysed protein.
What kind of meat?
10.6 / 15 points- How the meat is listed10.6 / 12 points
The label lists the meat as fresh and meal, which earns 88% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 44% to 27% by dry weight, and protein is about 40%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
1 noted: hydrolysed proteins. 34 flagged nothing.
- 1 noted
- 34 nothing flagged
- Hydrolysed proteinsCounted in “How processed?”Feed material (protein source)
A protein broken down by processing, often used in sensitive-stomach foods. It costs a point under “How processed?” rather than as a deduction.
34 ingredients with nothing flagged
Animal fats, apples, beet pulp, biotin (vitamin H/B7), calcium carbonate, chicory root extract, choline chloride, fish, folic acid (folate), herbs, linseed (flaxseed), niacin (vitamin B3), pantothenic acid (vitamin B5), peas, pork, potassium chloride, potato, salmon oil, tocopherols (vitamin E), turkey, vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), vitamin C (ascorbic acid), wild berries, yeast
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Apples, biotin (vitamin H/B7), calcium carbonate, chicory root extract, choline chloride, fish, folic acid (folate), herbs, niacin (vitamin B3), pantothenic acid (vitamin B5), pork, potassium chloride, vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), wild berries, yeast, manganese, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Animal fats, apples, beet pulp, calcium carbonate, chicory root extract, fish, herbs, linseed (flaxseed), peas, pork, potassium chloride, potato, salmon oil, turkey, wild berries, yeast
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
| Shop | Pack | Price | Per kg | Link |
|---|---|---|---|---|
| Zooplus UKNew Recipe! Economy Pack: 2 x 12kg · £96.49 | New Recipe! Economy Pack: 2 x 12kg | £96.49 | £4.02/kgCheapest in stock | Visit |
| Zooplus UKNew Recipe! 12kg · £49.99 | New Recipe! 12kg | £49.99 | £4.17/kg | Visit |
| Zooplus UKNew Recipe! Economy Pack: 4 x 1kg · £21.49 | New Recipe! Economy Pack: 4 x 1kg | £21.49 | £5.37/kg | Visit |
| Zooplus UKNew Recipe! 1kg · £5.99 | New Recipe! 1kg | £5.99 | £5.99/kg | Visit |
Price unchanged since 10 Aug (3 readings).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | New Recipe! 12kg | £49.99 | £4.17/kg |
| 4 Oct 2026 | Zooplus UK | New Recipe! 1kg | £5.99 | £5.99/kg |
| 4 Oct 2026 | Zooplus UK | New Recipe! Economy Pack: 2 x 12kg | £96.49 | £4.02/kg |
| 4 Oct 2026 | Zooplus UK | New Recipe! Economy Pack: 4 x 1kg | £21.49 | £5.37/kg |
| 27 Sep 2026 | Zooplus UK | New Recipe! 12kg | £49.99 | £4.17/kg |
| 27 Sep 2026 | Zooplus UK | New Recipe! 1kg | £5.99 | £5.99/kg |
| 27 Sep 2026 | Zooplus UK | New Recipe! Economy Pack: 2 x 12kg | £96.49 | £4.02/kg |
| 27 Sep 2026 | Zooplus UK | New Recipe! Economy Pack: 4 x 1kg | £21.49 | £5.37/kg |
| 10 Aug 2026 | Zooplus UK | New Recipe! 12kg | £49.99 | £4.17/kg |
| 10 Aug 2026 | Zooplus UK | New Recipe! 1kg | £5.99 | £5.99/kg |
| 10 Aug 2026 | Zooplus UK | New Recipe! Economy Pack: 2 x 12kg | £96.49 | £4.02/kg |
| 10 Aug 2026 | Zooplus UK | New Recipe! Economy Pack: 4 x 1kg | £21.49 | £5.37/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 16 to 27 points higher and cost up to 17% more.

- Meat
- 78% this food 34%
- Carbs
- about 8% this food about 44%
- To feed
- 14% more per 1,000 kcal
+27 pointsCompare

- Meat
- 73% this food 34%
- Carbs
- about 24% this food about 44%
- To feed
- 5% less per 1,000 kcal
+24 pointsCompare

- Meat
- 74% this food 34%
- Carbs
- about 27% this food about 44%
- To feed
- 17% more per 1,000 kcal
+24 pointsCompare

- Meat
- 59% this food 34%
- Carbs
- about 33% this food about 44%
- To feed
- 60% less per 1,000 kcal
+16 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Own-label food: checked against the retailer’s label.
Retailer-verified. This is the retailer’s own-label food, so there is no separate maker’s website to check it against. We publish it because the retailer’s label is complete and passes our consistency checks.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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