AVA Medium Breed Adult Dry Dog Food White Fish

1 price from Pets at Home

AVA Medium Breed Adult Dry Dog Food White Fish

DryCompleteAdultContains grainFish oil
34/ 100
WeakTop 39% of dry foods

89% of dry foods score under 45.

Score v6.1.0 · label checked 4 Oct 2026

Good points

  • No ingredient deductions

First ingredients: Fish (39%) (White Fish Meal 24%, White Fish 12.5%, Fish Stock 2.5%), Brown Rice (23.5%), Maize (18%), Beet Pulp (7%), Chicken Fat… All ingredients

Retailer’s own label, fully checked
Meat
36.5%
Protein, dry weight
29%
Carbs, dry weight
~43%
kcal/100 g
369

Ingredients

Listed first: Fish. 36.5% of the recipe is declared meat.

  • Meat 36.5%
  • Grain 41.5%
  • Plants 7%
  • Other 0.3%
  • No amount given 12.2%

Fish (39%) (White Fish Meal 24%, White Fish 12.5%, Fish Stock 2.5%), Brown Rice (23.5%), Maize (18%), Beet Pulp (7%), Chicken Fat, Salmon Oil, Brewers' Yeast, Minerals, Whole Dried Egg, Chicory Root Extract (as a source of Prebiotic Fructooligosaccharide) (0.16%), Yeasts (as a source of Beta-glucans and Prebiotic Mannanoligosaccharide) (0.11%), Yucca Extract (0.02%), Glucosamine (0.02%), Chondroitin (0.015%), Cranberry Extract (0.01%), Green Tea Extract (0.005%), Pomegranate Extract (0.005%)

Meat named animal proteinGrain cereals

Additives

Vitamin A 24,000IU, Vitamin D3 300IU, Vitamin E 400mg; Trace Elements: Zinc (as Zinc Chelate of Protein Hydrolysates) 64.2mg, Manganese (as Manganese Chelate of Protein Hydrolysates) 7.8mg, Copper (as Copper (II) Chelate of Amino Acids Hydrate) 8mg, Iodine (as Calcium Iodate Anhydrous) 1.27mg. Rosemary Extract Antioxidants

How we read this label

First ingredient: “Fish”. It names the animal.

Each ingredient on the label, how we read it, and the share the label gives
On the labelWe read it asShare on the label
Fish (39%) (White Fish Meal 24%, White Fish 12.5%, Fish Sto…Named meat39%
Brown Rice (23.5%)Grain23.5%
Maize (18%)Grain18%
Beet Pulp (7%)Vegetable, fruit or plant7%
Chicken FatFat, stock, extract or other processed ingredientNot given
Salmon OilFat, stock, extract or other processed ingredientNot given
Brewers' YeastOtherNot given
MineralsOtherNot given
Whole Dried EggOtherNot given
Chicory Root Extract (as a source of Prebiotic Fructooligos…Fat, stock, extract or other processed ingredient0.2%
Yeasts (as a source of Beta-glucans and Prebiotic Mannanoli…Other0.1%
Yucca Extract (0.02%)Fat, stock, extract or other processed ingredient0.02%
Glucosamine (0.02%)Other0.02%
Chondroitin (0.015%)Other0.015%
Cranberry Extract (0.01%)Fat, stock, extract or other processed ingredient0.01%
Green Tea Extract (0.005%)Fat, stock, extract or other processed ingredient0.005%
Pomegranate Extract (0.005%)Fat, stock, extract or other processed ingredient0.005%

2.5% broth, gravy, fat or digest inside the meat figure isn't counted as meat.

Read automatically from the label. Spotted a misreading? Tell us

Nutrition

Protein 29% and carbs about 43%, with the water taken out.

Analysis as sold and with the water taken out
NutrientAs soldDry weight
Protein26.5%29%
within the usual 26 to 32% for dry foods
Fat13.5%15%
Carbohydrate~39%~43%
within the usual 39 to 50% for dry foods
Fibre3.5%3.9%
Ash7.5%8.3%
Moisturenot on label, 10% assumed10%taken out

Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.

Energy369 kcal/100 g

Why it scores 34

The kind of meat scored best (8.1 of 15). Starch scored lowest (5.6 of 20).

  1. How much meat?

    14.4 / 45 points
    • Meat on the label12.8 / 35 points

      36.5% declared meat, as weighed before cooking; full marks at 100%.

    • Protein level1.6 / 10 points

      Protein is 29.4% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.

  2. How much starch?

    5.6 / 20 points

    Estimated carbohydrate: About 43.3% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.

  3. How processed?

    6 / 20 points

    How it’s made: Extruded kibble: 6 of 20.

  4. What kind of meat?

    8.1 / 15 points
    • How the meat is listed8.1 / 12 points

      The label lists the meat as meal and fresh, which earns 67% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.

    • Organ meat0 / 3 points

      No organ meat named.

No ingredient deductions.

Each bar is as long as the points it is worth, out of 100 in all.

Against other dry foods

Top 39% of dry foods. 36 foods share this score. Each bar counts the ranked dry foods in a 5-point step of score.

What the score means

One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.

75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.

How we rate foods →

Less starch in the bowl

Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 43% to 27% by dry weight, and protein is about 42%.

Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.

Best wet foods →

Ingredient notes

1 noted, no points taken: yucca extract. 23 flagged nothing.

  • 1 noted
  • 23 nothing flagged
  • 1 not in our ingredient database yet
23 ingredients with nothing flagged

Beet pulp, chicory root extract, chondroitin, cranberries, egg, fish, glucosamine, green tea extract, maize (corn), minerals, pomegranate extract, poultry fat, rice, rosemary, salmon oil, tocopherols (vitamin E), yeast

Allowed up to a legal maximum, none declared above it: copper, iodine, manganese, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc

Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.

Sources for these ingredients
1 not in our ingredient database yet

Brewers' yeast

Not in our ingredient database yet, so no judgement either way.

Notes come from published sources about each ingredient, not about this food. How we decide

Prices

One shop we track sells this: Pets at Home. Checked 4 Oct 2026. Up 11% since 10 Aug.

In stock first, cheapest per kg first, excluding deliveryExcluding delivery

Prices from each shop
ShopPackPricePer kgLink
Pets at Home15kg · £51.99 up 11% since 10 Aug15kg£51.99£3.47/kgVisit

Since 10 Aug (3 readings): Pets at Home up 11%.

Show the chart
View the readings as a table
Every reading we have, newest first
DayShopPackPricePer kg
4 Oct 2026Pets at Home15kg£51.99£3.47/kg
27 Sep 2026Pets at Home15kg£46.79£3.12/kg
10 Aug 2026Pets at Home15kg£46.79£3.12/kg

Your dog

Cost per day and grams for your dog

Alternatives

3 dry foods score 14 to 23 points higher and cost up to 21% more.

Compare side by side →
Meat
73% this food 36.5%
Carbs
about 24% this food about 43%
To feed
9% more per 1,000 kcal

+23 pointsCompare

Meat
59% this food 36.5%
Carbs
about 33% this food about 43%
To feed
53% less per 1,000 kcal

+15 pointsCompare

Meat
50% this food 36.5%
Carbs
about 36% this food about 43%
To feed
21% more per 1,000 kcal

+14 pointsCompare

Carbs are a share of the dry food, with the water taken out.

Sources

Own-label food: checked against the retailer’s label.

Retailer-verified. This is the retailer’s own-label food, so there is no separate maker’s website to check it against. We publish it because the retailer’s label is complete and passes our consistency checks.

Page we read, saved 4 Oct 2026: Pets at Home.

Score method v6.1.0 · ingredient notes v2.4.0

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