Ambassador Dog Food Hypoallergenic Grain Free Turkey With Salmon Dog Food
46.5% meatDry · All ages
Weak£3.87/kg
2 prices from Zooplus UK
DryCompleteSeniorGrain-freeFish oil
Good points
- No ingredient deductions
Worth knowing
- About 51% carbs (dry weight)
- Some meat not named by animal
- Added plant protein, starch or fibre
First ingredients: 25% turkey protein (dried), 22% potatoes (dried), potato starch (dried), cellulose, 5% sweet potatoes (dried)… All ingredients
Label checked- Meat
- 28%
- Protein, dry weight
- 26%
- Carbs, dry weight
- ~51%
- kcal/100 g
- 296
Ingredients
Listed first: Turkey protein. 28% of the recipe is declared meat.
- Meat 28%
- Plants 27%
- Other 0.1%
- No amount given 44.9%
25% turkey protein (dried), 22% potatoes (dried), potato starch (dried), cellulose, 5% sweet potatoes (dried), dried beet pulp (desugared), poultry fat, 3% poultry protein (dried), protein hydrolysate, peas (dried), monocalcium phosphate, fish oil, chicory (dried), yeast (dried, incl. 0.1% mannan oligosaccharide, 0.06% beta-glucan), psyllium, sodium chloride, celery (dried), carrots (dried), glucosamine, chondroitin sulphate
Meat named animal protein
Additives
per kg: Nutritional Additives: Vitamin A 12,000 IU , vitamin D3 1,200 IU, vitamin E 400 IU, iodine (calcium iodate, anhydrous) 2mg , copper (copper(II) sulphate pentahydrate) 10mg , zinc (zinc chelate of amino acids, hydrate) 75mg, zinc (zinc oxide) 70mg, selenium (sodium selenite) 0.2mg, taurine 200mg, vitamin B1 6mg, vitamin B2 5mg, vitamin B6/ pyridoxine hydrochloride 4mg, vitamin B12 30µg, biotin 250µg, calcium D-pantothenate 10mg, niacin 45mg, folic acid 1mg, choline chloride 1,850mg Technological Additives: Antioxidants
How we read this label
First ingredient: “25% turkey protein”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| 25% turkey protein (dried) | Named meat | 25% |
| 22% potatoes (dried) | Vegetable, fruit or plant | 22% |
| potato starch (dried) | Vegetable, fruit or plant | Not given |
| cellulose | Vegetable, fruit or plant | Not given |
| 5% sweet potatoes (dried) | Vegetable, fruit or plant | 5% |
| dried beet pulp (desugared) | Vegetable, fruit or plant | Not given |
| poultry fat | Fat, stock, extract or other processed ingredient | Not given |
| 3% poultry protein (dried) | Meat, animal not named | 3% |
| protein hydrolysate | Fat, stock, extract or other processed ingredient | Part of the item above |
| peas (dried) | Vegetable, fruit or plant | Not given |
| monocalcium phosphate | Other | Not given |
| fish oil | Fat, stock, extract or other processed ingredient | Not given |
| chicory (dried) | Vegetable, fruit or plant | Not given |
| yeast (dried, incl. 0.1% mannan oligosaccharide, 0.06% beta… | Other | 0.1% |
| psyllium | Vegetable, fruit or plant | Not given |
| sodium chloride | Other | Not given |
| celery (dried) | Vegetable, fruit or plant | Not given |
| carrots (dried) | Vegetable, fruit or plant | Not given |
| glucosamine | Other | Not given |
| chondroitin sulphate | Other | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 26% and carbs about 51%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 21% | 26% |
| within the usual 26 to 32% for dry foods | ||
| Fat | 7.5% | 9.1% |
| Carbohydrate | ~42% | ~51% |
| above the usual 39 to 50% for dry foods | ||
| Fibre | 5% | 6.1% |
| Ash | 6.8% | 8.3% |
| Moisture | 18% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Energy296 kcal/100 g
Why it scores 23
The kind of meat scored best (5.7 of 15). Starch scored lowest (3 of 20).
How much meat?
10.7 / 45 points- Meat on the label9.8 / 35 points
28% declared meat, as weighed before cooking; full marks at 100%.
- Protein level0.9 / 10 points
Protein is 25.6% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
3 / 20 pointsEstimated carbohydrate: About 50.9% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
4 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 2 for added plant protein, starch or fibre and hydrolysed protein.
What kind of meat?
5.7 / 15 points- How the meat is listed5.7 / 12 points
The label lists the meat as meal and unnamed meal, which earns 47% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Animonda GranCarno Original Senior (scores 69): carbs fall from 51% to 32% by dry weight, and protein is about 34%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
1 noted: hydrolysed proteins. 35 flagged nothing.
- 1 noted
- 35 nothing flagged
- Hydrolysed proteinsCounted in “How processed?”Feed material (protein source)
A protein broken down by processing, often used in sensitive-stomach foods. It costs a point under “How processed?” rather than as a deduction.
35 ingredients with nothing flagged
Antioxidants, beet pulp, biotin (vitamin H/B7), carrot, celery, cellulose, chicory root extract, choline chloride, fish oil, folic acid (folate), glucosamine, monocalcium phosphate, niacin (vitamin B3), pantothenic acid (vitamin B5), peas, potato, poultry fat, processed animal protein, psyllium, salt (sodium chloride), starch, sweet potato, taurine, tocopherols (vitamin E), vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), yeast
Allowed up to a legal maximum, none declared above it: copper, iodine, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, biotin (vitamin H/B7), celery, cellulose, chicory root extract, choline chloride, folic acid (folate), glucosamine, monocalcium phosphate, niacin (vitamin B3), pantothenic acid (vitamin B5), poultry fat, psyllium, salt (sodium chloride), taurine, vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), yeast, selenium, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Antioxidants, beet pulp, carrot, celery, cellulose, chicory root extract, fish oil, monocalcium phosphate, peas, potato, poultry fat, psyllium, sweet potato, yeast
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Processed animal protein
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Starch
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Price unchanged since 10 Aug (3 readings).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 12kg | £33.99 | £2.83/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £64.99 | £2.71/kg |
| 27 Sep 2026 | Zooplus UK | 12kg | £33.99 | £2.83/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £64.99 | £2.71/kg |
| 10 Aug 2026 | Zooplus UK | 12kg | £33.99 | £2.83/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £64.99 | £2.71/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 14 to 19 points higher and cost up to 22% more.
- Meat
- 46.5% this food 28%
- Carbs
- about 37% this food about 51%
- To feed
- 22% more per 1,000 kcal
+19 pointsCompare
- Meat
- 30% this food 28%
- To feed
- 18% more per 1,000 kcal
+15 pointsCompare
- Meat
- 41% this food 28%
- Carbs
- about 46% this food about 51%
- To feed
- 13% less per 1,000 kcal
+14 pointsCompare
- Meat
- 45% this food 28%
- Carbs
- about 49% this food about 51%
- To feed
- 16% more per 1,000 kcal
+14 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Read from 1 shop, saved 4 Oct 2026.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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