2 prices from Zooplus UK
DryComplementary: fed with other foodAdultContains grain
Good points
- No ingredient deductions
Worth knowing
- Meat amount not declared
First ingredients: Brown rice (75%), oats, peas, duck fat, whole linseed… All ingredients
Ingredients match the maker’s own page- Meat
- Not on label
- Protein
- 9%
- Carbs, dry weight
- Can’t estimate
- kcal/100 g
- 332
Ingredients
Listed first: Brown rice. The label gives no meat figure.
Brown rice (75%), oats, peas, duck fat, whole linseed, seaweed, mixed herbs, minerals
Meat named animal proteinGrain cereals
Additives
per kg: Nutritional additives: Vitamin A (20,000 IU), vitamin D3 (1600 IU), vitamin E (80 IU), taurine (800mg), iodine [calcium iodate anhydrous] (0.8mg), manganese [manganese chelate of amino acid hydrate] (16mg), zinc [zinc chelate of amino acid hydrate] (40mg). Technological additives: Antioxidants [mixed tocopherols]. May contain traces of other ingredients.
How we read this label
First ingredient: “Brown rice”. It isn’t a named meat or fish.
| On the label | We read it as | Share on the label |
|---|---|---|
| Brown rice (75%) | Grain | 75% |
| oats | Grain | Not given |
| peas | Vegetable, fruit or plant | Not given |
| duck fat | Fat, stock, extract or other processed ingredient | Not given |
| whole linseed | Vegetable, fruit or plant | Not given |
| seaweed | Vegetable, fruit or plant | Not given |
| mixed herbs | Vegetable, fruit or plant | Not given |
| minerals. | Other | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
The analysis as printed on the label.
As sold
Protein9%
Fat6.5%
Fibre3.5%
Ash3%
Moisture8%
Energy332 kcal/100 gCalculated from the analysis.
Why it scores 21
Starch scored best (10 of 20). The kind of meat scored lowest (0 of 15).
How much meat?
5 / 45 points- Meat on the label0 / 35 points
No meat declared.
- Protein level5 / 10 points
The label’s analysis doesn’t add up, so we didn’t use it: half marks.
How much starch?
10 / 20 pointsEstimated carbohydrate: The label’s analysis doesn’t add up, so we can’t estimate the carbohydrate: half marks.
How processed?
6 / 20 pointsHow it’s made: Extruded kibble: 6 of 20.
What kind of meat?
0 / 15 points- How the meat is listed0 / 12 points
No meat on the label.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Ingredient notes
Nothing flagged in 16 ingredients.
16 ingredients with nothing flagged
Antioxidants, herbs, linseed (flaxseed), minerals, oats, peas, poultry fat, rice, seaweed, taurine, tocopherols (vitamin E)
Allowed up to a legal maximum, none declared above it: iodine, manganese, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Antioxidants, herbs, linseed (flaxseed), minerals, oats, peas, poultry fat, rice, seaweed
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, herbs, poultry fat, seaweed, taurine, manganese, vitamin A (retinyl acetate), zinc
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Seaweed
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026. Down 6% since 10 Aug.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Since 10 Aug (3 readings): Zooplus UK down 6%.
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 2kg | £10.69 | £5.34/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 3 x 2kg | £30.59 | £5.10/kg |
| 27 Sep 2026 | Zooplus UK | 2kg | £10.69 | £5.34/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 3 x 2kg | £30.59 | £5.10/kg |
| 10 Aug 2026 | Zooplus UK | 2kg | £11.29 | £5.64/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack: 3 x 2kg | £32.39 | £5.40/kg |
Your dog
Cost per day and grams for your dog
Similar foods
4 dry foods from other brands to compare, scoring 78 to 88.
Nulo Freeze-Dried Raw Dog Food Turkey with Salmon & Strawberries
85% meatFreeze-dried raw · All ages
Excellent£67.96/kg
Bentley's Dog Food White Fish Chunks by Bentley’s
100% meatDry · Adult
Excellent£28.00/kg, out of stock
Sources
Matches the maker’s own page.
Checked against the maker. The ingredient list matches the one on the manufacturer’s own product page.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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