2 prices from Zooplus UK
DryCompleteAdultContains grainFish oil
Good points
- One animal protein: fish
- No ingredient deductions
Worth knowing
- About 60% carbs (dry weight)
- Meat not named by animal
- Protein 22% (dry weight)
First ingredients: Brown rice (61%), dried fish (20%), oats, peas, salmon oil… All ingredients
Ingredients match the maker’s own page- Meat
- 20%
- Protein, dry weight
- 22%
- Carbs, dry weight
- ~60%
- kcal/100 g
- 328
Ingredients
Listed first: Brown rice. 20% of the recipe is declared meat.
- Meat 20%
- Grain 61%
- Other 0.5%
- No amount given 18.5%
Brown rice (61%), dried fish (20%), oats, peas, salmon oil, sunflower oil, seaweed (0.5%), minerals
Meat named animal proteinGrain cereals
Additives
per kg: Nutritional additives: Vitamin A (25,000 IU), vitamin D3 (2000 IU), vitamin E (100 IU), taurine (1000mg), iodine [calcium iodate anhydrous] (1mg), manganese [manganese chelate of amino acid hydrate] (20mg), zinc [zinc chelate of amino acid hydrate] (50mg), copper [copper(II) chelate of amino acid hydrate] (12mg), selenium [3b8.11, selenised yeast inactivated] (0.2mg). Technological additives: Antioxidants [mixed tocopherols]. May contain traces of other ingredients.
How we read this label
First ingredient: “Brown rice”. It isn’t a named meat or fish.
| On the label | We read it as | Share on the label |
|---|---|---|
| Brown rice (61%) | Grain | 61% |
| dried fish (20%) | Meat, animal not named | 20% |
| oats | Grain | Not given |
| peas | Vegetable, fruit or plant | Not given |
| salmon oil | Fat, stock, extract or other processed ingredient | Not given |
| sunflower oil | Fat, stock, extract or other processed ingredient | Not given |
| seaweed (0.5%) | Vegetable, fruit or plant | 0.5% |
| minerals. | Other | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 22% and carbs about 60%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 20% | 22% |
| below the usual 26 to 32% for dry foods | ||
| Fat | 7.5% | 8.2% |
| Carbohydrate | ~55% | ~60% |
| above the usual 39 to 50% for dry foods | ||
| Fibre | 2.5% | 2.7% |
| Ash | 6.5% | 7.1% |
| Moisture | 8% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Energy328 kcal/100 gCalculated from the analysis.
Why it scores 17
How it’s made scored best (6 of 20). Starch scored lowest (0 of 20).
How much meat?
7.3 / 45 points- Meat on the label7 / 35 points
20% declared meat, as weighed before cooking; full marks at 100%.
- Protein level0.3 / 10 points
Protein is 21.7% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
0 / 20 pointsEstimated carbohydrate: About 60.3% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
6 / 20 pointsHow it’s made: Extruded kibble: 6 of 20.
What kind of meat?
4.2 / 15 points- How the meat is listed4.2 / 12 points
The label lists the meat as unnamed dried, which earns 35% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 60% to 39% by dry weight, and protein is about 36%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
Nothing flagged in 18 ingredients.
18 ingredients with nothing flagged
Antioxidants, fish, minerals, oats, peas, rice, salmon oil, seaweed, sunflower oil, taurine, tocopherols (vitamin E)
Allowed up to a legal maximum, none declared above it: copper, iodine, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, fish, seaweed, sunflower oil, taurine, manganese, selenium, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Antioxidants, fish, minerals, oats, peas, rice, salmon oil, seaweed, sunflower oil
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Seaweed
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Price has moved by less than 1% since 10 Aug (3 readings).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 12kg | £43.49 (out of stock) | £3.62/kg |
| 4 Oct 2026 | Zooplus UK | 6kg | £30.99 | £5.17/kg |
| 27 Sep 2026 | Zooplus UK | 12kg | £43.49 | £3.62/kg |
| 27 Sep 2026 | Zooplus UK | 6kg | £30.99 (out of stock) | £5.17/kg |
| 10 Aug 2026 | Zooplus UK | 12kg | £43.49 | £3.62/kg |
| 10 Aug 2026 | Zooplus UK | 6kg | £31.09 | £5.18/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 41 to 45 points higher and cost up to 21% more.
- Meat
- 76% this food 20%
- Carbs
- about 21% this food about 60%
- To feed
- 21% more per 1,000 kcal
+45 pointsCompare
Nourish Pet Food 80/20 Grain Free Salmon with Herring, Haddock, Trout & Sweet Potato Dry Dog Food
78% meatDry · All ages
Good£5.03/kg
- Meat
- 78% this food 20%
- Carbs
- about 8% this food about 60%
- To feed
- 21% less per 1,000 kcal
+43 pointsCompare
- Meat
- 76% this food 20%
- Carbs
- about 26% this food about 60%
- To feed
- 8% more per 1,000 kcal
+42 pointsCompare
- Meat
- 80% this food 20%
- Carbs
- about 29% this food about 60%
- To feed
- 15% more per 1,000 kcal
+41 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Matches the maker’s own page.
Checked against the maker. The ingredient list matches the one on the manufacturer’s own product page.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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