4 prices from Zooplus UK
Concept for Life Large Adult
DryCompleteAdultContains grainFish oil
Good points
- No ingredient deductions
- Includes organ meat
Worth knowing
- Some meat not named by animal
- Added plant protein, starch or fibre
- Includes hydrolysed protein
First ingredients: Poultry protein (27%, of which 21% partially dried and hydrolysed chicken), rice, maize, fresh chicken (10%), poultry fat… All ingredients
Label checked- Meat
- 37%
- Protein, dry weight
- 29%
- Carbs, dry weight
- ~42%
- kcal/100 g
- 368
Ingredients
Listed first: Poultry protein. 37% of the recipe is declared meat.
- Meat 37%
- Other 17.7%
- No amount given 45.3%
Poultry protein (27%, of which 21% partially dried and hydrolysed chicken), rice, maize, fresh chicken (10%), poultry fat, dried beet pulp, linseed, hydrolysed liver protein, salmon oil (0.5%), lignocellulose, sunflower oil ().17%), minerals, dried yeast [rich in beta-glucans and mannan-oligosaccharides], dried chicory (0.1%, natural source of fructo-oligosaccharides and inulin), glucosamine hydrochloride (0.04%, from animal tissue), chondroitin sulphate (0.02%, from animal tissue)
Meat named animal proteinGrain cereals
Additives
per kg: Nutritional additives: Vitamin A (15,000 IU), vitamin D3 (1500 IU), vitamin E (300mg), iron (50mg), copper (10mg), zinc (62.5mg), manganese (10mg), iodine (1.5mg), selenium (0.2mg).
How we read this label
First ingredient: “Poultry protein”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Poultry protein (27%, of which 21% partially dried and hydr… | Named meat | 27% |
| rice | Grain | Not given |
| maize | Grain | Not given |
| fresh chicken (10%) | Named meat | 10% |
| poultry fat | Fat, stock, extract or other processed ingredient | Part of the item above |
| dried beet pulp | Vegetable, fruit or plant | Not given |
| linseed | Vegetable, fruit or plant | Not given |
| hydrolysed liver protein | Organ meat | Not given |
| salmon oil (0.5%) | Fat, stock, extract or other processed ingredient | 0.5% |
| lignocellulose | Other | Not given |
| sunflower oil ().17%) | Fat, stock, extract or other processed ingredient | 17% |
| minerals | Other | Not given |
| dried yeast [rich in beta-glucans and mannan-oligosaccharid… | Other | Not given |
| dried chicory (0.1%, natural source of fructo-oligosacchari… | Vegetable, fruit or plant | 0.1% |
| glucosamine hydrochloride (0.04%, from animal tissue) | Other | 0.04% |
| chondroitin sulphate (0.02%, from animal tissue). | Other | 0.02% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 29% and carbs about 42%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 26% | 29% |
| within the usual 26 to 32% for dry foods | ||
| Fat | 17% | 19% |
| Carbohydrate | ~38% | ~42% |
| within the usual 39 to 50% for dry foods | ||
| Fibre | 2% | 2.2% |
| Ash | 7.2% | 8% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Energy368 kcal/100 gCalculated from the analysis.
Why it scores 34
The kind of meat scored best (9.9 of 15). How it’s made scored lowest (4 of 20).
How much meat?
14.5 / 45 points- Meat on the label13 / 35 points
37% declared meat, as weighed before cooking; full marks at 100%.
- Protein level1.5 / 10 points
Protein is 28.9% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
6 / 20 pointsEstimated carbohydrate: About 42% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
4 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 2 for added plant protein, starch or fibre and hydrolysed protein.
What kind of meat?
9.9 / 15 points- How the meat is listed6.9 / 12 points
The label lists the meat as meal, fresh and unnamed hydrolysed, which earns 57% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat3 / 3 points
Organ meat such as liver, heart, kidney or tripe is named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 42% to 26% by dry weight, and protein is about 41%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
1 noted: hydrolysed proteins. 23 flagged nothing.
- 1 noted
- 23 nothing flagged
- Hydrolysed proteinsCounted in “How processed?”Feed material (protein source)
A protein broken down by processing, often used in sensitive-stomach foods. It costs a point under “How processed?” rather than as a deduction.
23 ingredients with nothing flagged
Beet pulp, chicken, chicory root extract, chondroitin, glucosamine, lignocellulose, linseed (flaxseed), maize (corn), minerals, poultry fat, processed animal protein, rice, salmon oil, sunflower oil, tocopherols (vitamin E)
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Beet pulp, chicken, chicory root extract, lignocellulose, linseed (flaxseed), maize (corn), minerals, poultry fat, rice, salmon oil, sunflower oil
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Chicory root extract, chondroitin, glucosamine, lignocellulose, poultry fat, sunflower oil, manganese, selenium, vitamin A (retinyl acetate), zinc
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Processed animal protein
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
| Shop | Pack | Price | Per kg | Link |
|---|---|---|---|---|
| Zooplus UKNew Recipe! Economy Pack: 2 x 12kg · £75.99 | New Recipe! Economy Pack: 2 x 12kg | £75.99 | £3.17/kgCheapest in stock | Visit |
| Zooplus UKNew Recipe! 12kg · £39.49 | New Recipe! 12kg | £39.49 | £3.29/kg | Visit |
| Zooplus UKNew Recipe! Economy Pack: 4 x 1.5kg · £23.49 | New Recipe! Economy Pack: 4 x 1.5kg | £23.49 | £3.92/kg | Visit |
| Zooplus UKNew Recipe! 1.5kg · £6.49 | New Recipe! 1.5kg | £6.49 | £4.33/kg | Visit |
Price unchanged since 10 Aug (3 readings).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | New Recipe! 1.5kg | £6.49 | £4.33/kg |
| 4 Oct 2026 | Zooplus UK | New Recipe! 12kg | £39.49 | £3.29/kg |
| 4 Oct 2026 | Zooplus UK | New Recipe! Economy Pack: 2 x 12kg | £75.99 | £3.17/kg |
| 4 Oct 2026 | Zooplus UK | New Recipe! Economy Pack: 4 x 1.5kg | £23.49 | £3.92/kg |
| 27 Sep 2026 | Zooplus UK | New Recipe! 1.5kg | £6.49 | £4.33/kg |
| 27 Sep 2026 | Zooplus UK | New Recipe! 12kg | £39.49 | £3.29/kg |
| 27 Sep 2026 | Zooplus UK | New Recipe! Economy Pack: 2 x 12kg | £75.99 | £3.17/kg |
| 27 Sep 2026 | Zooplus UK | New Recipe! Economy Pack: 4 x 1.5kg | £23.49 | £3.92/kg |
| 10 Aug 2026 | Zooplus UK | New Recipe! 1.5kg | £6.49 | £4.33/kg |
| 10 Aug 2026 | Zooplus UK | New Recipe! 12kg | £39.49 | £3.29/kg |
| 10 Aug 2026 | Zooplus UK | New Recipe! Economy Pack: 2 x 12kg | £75.99 | £3.17/kg |
| 10 Aug 2026 | Zooplus UK | New Recipe! Economy Pack: 4 x 1.5kg | £23.49 | £3.92/kg |
Your dog
Cost per day and grams for your dog
Alternatives
2 dry foods score 15 to 23 points higher and cost up to 19% more.
- Meat
- 73% this food 37%
- Carbs
- about 24% this food about 42%
- To feed
- 19% more per 1,000 kcal
+23 pointsCompare
Yorkshire Raw Dog Food Super65 Adult Dog Beef - A blend of 5 superfoods - Dry Food or
59% meatDry · Adult
Fair£1.75/kg
- Meat
- 59% this food 37%
- Carbs
- about 33% this food about 42%
- To feed
- 49% less per 1,000 kcal
+15 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Read from 1 shop, saved 4 Oct 2026.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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