1 price from Zooplus UK
DryCompleteAdultGrain-free
Good points
- No ingredient deductions
Worth knowing
- Includes digest or flavouring
First ingredients: Freshly frozen venison (20%)… All ingredients
Label checked- Meat
- 39%
- Protein, dry weight
- 29%
- Carbs, dry weight
- ~44%
- kcal/100 g
- 349
Ingredients
Listed first: Freshly frozen venison. 39% of the recipe is declared meat.
- Meat 39%
- Plants 24%
- Other 0.7%
- No amount given 36.4%
Freshly frozen venison (20%), dried chicken and turkey (19%, including 14% chicken, a natural source of glucosamine, chondroitin and taurine), dried sweet potatoes (20%), whole peas, poultry fat, dried potatoes, dried beet pulp (4%), chicken gravy, linseed, minerals (including 0.4% sodium hexametaphosphate), dried whole egg, dried brewer's yeast, fructo-oligosaccharides (0.25%, a natural prebiotic)
Meat named animal protein
Additives
per kg: Nutritional additives: Vitamin A (15,000 IU), vitamin D3 (1500 IU), vitamin E (250mg), beta-carotene (5mg), taurine (500mg), iron [as iron (II) sulphate monohydrate] (50mg), copper [as copper (II) sulphate pentahydrate] (8mg), zinc [as zinc sulphate monohydrate] (62.5mg), manganese [as manganese sulphate monohydrate] (10mg), iodine [as calcium iodate anhydrous] (1.5mg). Technological additives: Antioxidant: tocopherol-rich extracts from vegetable oil (25mg). Sensory additives: Flavouring agents: rosemary extract.
How we read this label
First ingredient: “Freshly frozen venison”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Freshly frozen venison (20%) | Named meat | 20% |
| dried chicken and turkey (19%, including 14% chicken, a nat… | Named meat | 19% |
| dried sweet potatoes (20%) | Vegetable, fruit or plant | 20% |
| whole peas | Vegetable, fruit or plant | Not given |
| poultry fat | Fat, stock, extract or other processed ingredient | Not given |
| dried potatoes | Vegetable, fruit or plant | Not given |
| dried beet pulp (4%) | Vegetable, fruit or plant | 4% |
| chicken gravy | Fat, stock, extract or other processed ingredient | Not given |
| linseed | Vegetable, fruit or plant | Not given |
| minerals (including 0.4% sodium hexametaphosphate) | Other | 0.4% |
| dried whole egg | Other | Not given |
| dried brewer's yeast | Other | Not given |
| fructo-oligosaccharides (0.25%, a natural prebiotic). | Other | 0.3% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 29% and carbs about 44%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 26% | 29% |
| within the usual 26 to 32% for dry foods | ||
| Fat | 14% | 16% |
| Carbohydrate | ~40% | ~44% |
| within the usual 39 to 50% for dry foods | ||
| Fibre | 3% | 3.3% |
| Ash | 7.2% | 8% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Energy349 kcal/100 gCalculated from the analysis.
Why it scores 35
The kind of meat scored best (10.2 of 15). How it’s made scored lowest (5 of 20).
How much meat?
15.2 / 45 points- Meat on the label13.7 / 35 points
39% declared meat, as weighed before cooking; full marks at 100%.
- Protein level1.5 / 10 points
Protein is 28.9% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
5.3 / 20 pointsEstimated carbohydrate: About 44.2% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
5 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 1 for digest or flavouring.
What kind of meat?
10.2 / 15 points- How the meat is listed10.2 / 12 points
The label lists the meat as fresh and dried, which earns 85% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 44% to 28% by dry weight, and protein is about 41%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
Nothing flagged in 26 ingredients.
26 ingredients with nothing flagged
Antioxidants, beet pulp, beta-carotene (provitamin A), broth (meat stock), egg, flavourings (unspecified), fructo-oligosaccharides (FOS), linseed (flaxseed), minerals, peas, potato, poultry, poultry fat, rosemary, sweet potato, taurine, tocopherols (vitamin E), venison, yeast
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Antioxidants, beet pulp, broth (meat stock), egg, fructo-oligosaccharides (FOS), linseed (flaxseed), minerals, peas, potato, poultry, poultry fat, rosemary, sweet potato, venison, yeast
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, beta-carotene (provitamin A), fructo-oligosaccharides (FOS), poultry, poultry fat, taurine, venison, yeast, manganese, vitamin A (retinyl acetate), zinc
- ASPCA Animal Poison ControlRosemary
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- FSA register of feed additives (GB)Rosemary
- Reg (EC) No 767/2009 Annex VII (legislation.gov.uk)Flavourings (unspecified)
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
Out of stock at every shop we track. Last price £3.08/kg at Zooplus UK, 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
| Shop | Pack | Price | Per kg | Link |
|---|---|---|---|---|
| Zooplus UK12kg · £36.99Out of stock down 16% since 10 Aug | 12kg | £36.99 | £3.08/kg | Visit |
Since 10 Aug (3 readings): Zooplus UK down 16%.
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 12kg | £36.99 (out of stock) | £3.08/kg |
| 27 Sep 2026 | Zooplus UK | 12kg | £44.09 (out of stock) | £3.67/kg |
| 10 Aug 2026 | Zooplus UK | 12kg | £44.09 | £3.67/kg |
Your dog
Cost per day and grams for your dog
Alternatives
2 dry foods score 14 to 22 points higher and cost up to 16% more.
- Meat
- 73% this food 39%
- Carbs
- about 24% this food about 44%
- To feed
- 16% more per 1,000 kcal
+22 pointsCompare
Yorkshire Raw Dog Food Super65 Adult Dog Beef - A blend of 5 superfoods - Dry Food or
59% meatDry · Adult
Fair£1.75/kg
- Meat
- 59% this food 39%
- Carbs
- about 33% this food about 44%
- To feed
- 50% less per 1,000 kcal
+14 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Read from 1 shop, saved 4 Oct 2026.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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