Happy Dog Flocken Mixer Cereal Flakes

3 prices from Happy Dog UK

Happy DogCompare

Happy Dog Flocken Mixer Cereal Flakes

DryComplementary: fed with other foodAdultContains grain
0/ 100
WeakWhy it scores 0

Fed with other food, not on its own.

Score v6.1.0 · label checked 28 Sep 2026

  • Grapes and raisins: −40 points
  • Meat amount not declared
  • About 77% carbs (dry weight)

First ingredients: Whole grain maize flakes, maize flour (roller-dried), whole grain wheat flakes, whole grain oat flakes, flaked peas (6%)… All ingredients

Label taken from the maker’s website
Meat
Not on label
Protein, dry weight
11%
Carbs, dry weight
~77%
kcal/100 g
314

Ingredients

Listed first: Whole grain maize flakes. The label gives no meat figure.

Whole grain maize flakes, maize flour (roller-dried), whole grain wheat flakes, whole grain oat flakes, flaked peas (6%), dicalcium phosphate, dried carrots (2%), calcium carbonate, millet (puffed), rice flour (extruded), sodium chloride, elderberries (dried), grape marc, winter savory, marjoram, aniseeds, basil, fennel seeds, elderflower petals, lavender petals, rosemary, sage, thyme, (total herbs: 0.15%)

Grain cereals

From the maker’s website, checked 28 Sep 2026.

Additives

Vitamins/kg: Vitamin A (E672), vitamin D3 (E671), vitamin E (all rac-alpha-Tocopherylacetat 3a700), vitamin B1 (Thiaminmononitrat), vitamin B2 (Riboflavin), vitamin B6 (Pyridoxinhydrochlorid 3a831), D (+) Biotin, Calcium-D-Pantothenat, niacin, vitamin B12,antioxidants: high tocopherol extracts of natural origin. Trace elements/kg: iron (E1; Eisen(II)sulfat; Monohydrat), copper (E4; Kupfer(II)sulfat

How we read this label

First ingredient: “Whole grain maize flakes”. It isn’t a named meat or fish.

On the labelWe read it asShare on the label
Whole grain maize flakesGrainNot given
maize flour (roller-dried)GrainNot given
whole grain wheat flakesGrainNot given
whole grain oat flakesGrainNot given
flaked peas (6%)Vegetable, fruit or plant6%
dicalcium phosphateOtherNot given
dried carrots (2%)Vegetable, fruit or plant2%
calcium carbonateOtherNot given
millet (puffed)GrainNot given
rice flour (extruded)GrainNot given
sodium chlorideOtherNot given
elderberries (dried)Vegetable, fruit or plantNot given
grape marcVegetable, fruit or plantNot given
winter savoryOtherNot given
marjoramOtherNot given
aniseedsOtherNot given
basilVegetable, fruit or plantNot given
fennel seedsVegetable, fruit or plantNot given
elderflower petalsOtherNot given
lavender petalsOtherNot given

Read automatically from the label. Spotted a misreading? Tell us

Nutrition

Protein 11% and carbs about 77%, with the water taken out.

As soldDry weight
Protein10%11%
Fat2%2.2%
Carbohydrate~69%~77%
Fibre3%3.3%
Ash6%6.7%
Moisturenot on label, 10% assumed10%taken out

Carbohydrate is our estimate: what is left after the other shares.

Energy314 kcal/100 g

Why it scores 0

How it’s made scored best (6 of 20). Meat scored lowest (0 of 45).

  1. How much meat?

    0 / 45
    • Meat on the label0 / 35

      No meat declared.

    • Protein level0 / 10

      Protein is 11.1% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.

  2. How much starch?

    0 / 20

    About 76.7% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.

  3. How processed?

    6 / 20

    Extruded kibble: 6 of 20.

  4. What kind of meat?

    0 / 15
    • How the meat is listed0 / 12

      No meat on the label.

    • Organ meat0 / 3

      No organ meat named.

Points lost for ingredients: Grapes and raisins (−40).

Each bar is as long as the points it is worth, out of 100 in all.

What the score means

One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.

75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.

How we rate foods →

Ingredient notes

1 ingredient costs 40 points: grapes and raisins. 2 more noted. 27 flagged nothing.

  • 1 costs points
  • 2 noted
  • 27 nothing flagged
  • 5 not in our ingredient database yet
  • Grapes and raisinsCosts 40 points
    Flavouring / natural foodstuff
    Why it costs points and sources

    Grapes, raisins, sultanas and currants are toxic to dogs and can cause kidney injury.

    Sources
  • ElderberryNoted, no points taken
    Botanical / flavouring

    Plant extras like this are usually added in tiny amounts, so points are taken only when the label declares 1% or more.

    Why it’s noted and sources

    Elderberries contain natural compounds that can release cyanide. Small amounts are low risk, but we flag them as a caution.

    Sources
  • MarjoramNoted, no points taken
    Botanical / flavouring
    Why it’s noted and sources

    Can upset a dog's stomach in larger amounts; at the small amounts used as a flavouring, EU assessors found it very unlikely to cause harm.

    Sources
27 ingredients with nothing flagged

Aniseed, antioxidants, basil, calcium carbonate, carrot, fennel, lavender, maize (corn), millet, niacin (vitamin B3), peas, rice, rosemary, sage, salt (sodium chloride), thyme, tocopherols (vitamin E), vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), vitamins, wheat

We couldn’t read an amount we can check on the label, so no points were taken: copper, iron, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol)

Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.

Sources for these ingredients
5 not in our ingredient database yet

Calcium-d-pantothenat, D (+) biotin, dicalcium phosphate, whole grain oat flakes, winter savory

Not in our ingredient database yet, so no judgement either way.

Notes come from published sources about each ingredient, not about this food. How we decide

Prices

One shop we track sells this: Happy Dog UK. Checked 4 Oct 2026.

In stock first, cheapest per kg first, excluding deliveryExcluding delivery

ShopPackPricePer kg
Happy Dog UK10kg · £41.9910kg£41.99£4.20/kgCheapest in stockVisit
Happy Dog UK1.5kg · £13.991.5kg£13.99£9.33/kgVisit
Happy Dog UK10kg x 2 · £75.59Out of stock10kg x 2£75.59£3.78/kgVisit

Price unchanged since 28 Sep (2 readings, one a week).

Show the chart
View the readings as a table
DayShopPackPricePer kg
4 Oct 2026Happy Dog UK1.5kg£13.99£9.33/kg
4 Oct 2026Happy Dog UK10kg£41.99£4.20/kg
4 Oct 2026Happy Dog UK10kg x 2£75.59 (out of stock)£3.78/kg
28 Sep 2026Happy Dog UK1.5kg£13.99£9.33/kg
28 Sep 2026Happy Dog UK10kg£41.99£4.20/kg
28 Sep 2026Happy Dog UK10kg x 2£75.59 (out of stock)£3.78/kg

Your dog

Cost per day and grams for your dog

Similar foods

4 dry foods from other brands to compare, scoring 78 to 88.

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Sources

Taken from the maker’s page, checked 28 Sep 2026.

From the maker’s website. The ingredients and analysis here are the maker’s current label, from their product page, checked 28 Sep 2026. Shops may still stock packs with the older recipe.

Page we read, saved 4 Oct 2026: Happy Dog UK (the maker).

Score method v6.1.0 · ingredient notes v2.4.0

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