

2 prices from Happy Dog UK
Good points
- No ingredient deductions
- Includes organ meat
Worth knowing
- Meat amount not given
- Meat not named by animal
- Includes hydrolysed protein
First ingredients: Maize flour (roller-dried), meat meal, wheat flour, wheat, poultry fat… All ingredients
Label taken from the maker’s website- Meat
- Not on label
- Protein, dry weight
- 31%
- Carbs, dry weight
- ~43%
- kcal/100 g
- 368
Ingredients
Listed first: Maize flour. The label gives no meat figure.
Maize flour (roller-dried), meat meal, wheat flour, wheat, poultry fat, flaked peas (2 %), carrots* (2 %), poultry protein*, beef fat, calcium carbonate, haemoglobin, fish meal, hydrolysed liver, monocalcium phosphate, beet pulp* (desugared), sodium chloride, apple pomace* (0.2 %), potassium chloride, elderberries, savory, marjoram, rosemary, sage, thyme, aniseed, basil, fennel, elderflowers, lavender flowers (total dried herbs: 0.11 %) *dried
Meat named animal proteinGrain cereals
From the maker’s website, checked 28 Sep 2026.
Additives
Vitamins/kg: Vitamin A (E672), vitamin D3 (E671), vitamin E (all rac-alpha-Tocopherylacetat 3a700), vitamin B1 (Thiaminmononitrat), vitamin B2 (Riboflavin), vitamin B6 (Pyridoxinhydrochlorid 3a831), D (+) Biotin, Calcium-D-Pantothenat, niacin, vitamin B12, antioxidants: high tocopherol extracts of natural origin. Trace elements/kg: iron (E1; Eisen(II)sulfat; Monohydrat), copper (E4; Kupfer(II)sulfat; Pentahydrat), zinc (E6; Zinkoxid; AminosŠure-Zinkchelat; Hydrat), manganese (E5; Mangan(II)oxid), iodine (E2; Calciumjodat; wasserfrei), selenium (E8; Natriumselenit)
How we read this label
First ingredient: “Maize flour”. It isn’t a named meat or fish.
| On the label | We read it as | Share on the label |
|---|---|---|
| Maize flour (roller-dried) | Grain | Not given |
| meat meal | Meat, animal not named | Not given |
| wheat flour | Grain | Not given |
| wheat | Grain | Not given |
| poultry fat | Fat, stock, extract or other processed ingredient | Not given |
| flaked peas (2%) | Vegetable, fruit or plant | 2% |
| carrots* (2%) | Vegetable, fruit or plant | 2% |
| poultry protein* | Meat, animal not named | Not given |
| beef fat | Fat, stock, extract or other processed ingredient | Not given |
| calcium carbonate | Other | Not given |
| haemoglobin | Other | Not given |
| fish meal | Meat, animal not named | Not given |
| hydrolysed liver | Organ meat | Not given |
| monocalcium phosphate | Other | Not given |
| beet pulp* (desugared) | Vegetable, fruit or plant | Not given |
| sodium chloride | Other | Not given |
| apple pomace* (0.2%) | Vegetable, fruit or plant | 0.2% |
| potassium chloride | Other | Not given |
| elderberries | Vegetable, fruit or plant | Not given |
| savory | Other | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 31% and carbs about 43%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 28% | 31% |
| within the usual 26 to 32% for dry foods | ||
| Fat | 14% | 16% |
| Carbohydrate | ~39% | ~43% |
| within the usual 39 to 50% for dry foods | ||
| Fibre | 2% | 2.2% |
| Ash | 7% | 7.8% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 27
The kind of meat scored best (5.7 of 15). Meat scored lowest (10.7 of 45).
How much meat?
10.7 / 45 points- Meat on the label8.8 / 35 points
Meat is listed without saying which animal, and the label doesn’t say how much, so a quarter of the points.
- Protein level1.9 / 10 points
Protein is 31.1% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
5.6 / 20 pointsEstimated carbohydrate: About 43.3% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
5 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 1 for hydrolysed protein.
What kind of meat?
5.7 / 15 points- How the meat is listed2.7 / 12 points
The label lists the meat as unnamed meal and unnamed hydrolysed, which earns 23% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat3 / 3 points
Organ meat such as liver, heart, kidney or tripe is named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 43% to 27% by dry weight, and protein is about 43%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
3 noted: liver, elderberry and marjoram. 37 flagged nothing.
- 3 noted
- 37 nothing flagged
- 4 not in our ingredient database yet
- Liver (animal organ)Counted in “How processed?”Feed material (animal organ)
The label says “hydrolysed liver”: a protein broken down by processing, often used in sensitive-stomach foods. It costs a point under “How processed?” rather than as a deduction.
- ElderberryNoted, no points takenBotanical / flavouring
Plant extras like this are usually added in tiny amounts, so points are taken only when the label declares 1% or more.
Why it’s noted and sources
Elderberries contain natural compounds that can release cyanide. Small amounts are low risk, but we flag them as a caution.
- MarjoramNoted, no points takenBotanical / flavouring
Why it’s noted and sources
Can upset a dog's stomach in larger amounts; at the small amounts used as a flavouring, EU assessors found it very unlikely to cause harm.
37 ingredients with nothing flagged
Animal fats, aniseed, antioxidants, apples, basil, beet pulp, calcium carbonate, carrot, fennel, fish, lavender, maize (corn), monocalcium phosphate, niacin (vitamin B3), peas, potassium chloride, poultry fat, processed animal protein, rosemary, sage, salt (sodium chloride), thyme, tocopherols (vitamin E), vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), vitamins, wheat
We couldn’t read an amount we can check on the label, so no points were taken: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Aniseed, antioxidants, apples, basil, calcium carbonate, fish, lavender, monocalcium phosphate, niacin (vitamin B3), potassium chloride, poultry fat, salt (sodium chloride), thyme, vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), vitamins, manganese, selenium, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Animal fats, aniseed, antioxidants, apples, basil, beet pulp, calcium carbonate, carrot, fish, lavender, maize (corn), monocalcium phosphate, peas, potassium chloride, poultry fat, rosemary, thyme, wheat
- ASPCA Animal Poison ControlFennel
- ASPCA Animal Poison ControlRosemary
- ASPCA Animal Poison ControlSage
- ASPCA Animal Poison ControlThyme
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- FSA register of feed additives (GB)Rosemary
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Fennel
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Processed animal protein
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
4 not in our ingredient database yet
Calcium-d-pantothenat, D (+) biotin, haemoglobin, savory
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Happy Dog UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Price unchanged since 28 Sep (2 readings, one a week).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Happy Dog UK | 1.5kg | £13.99 | £9.33/kg |
| 4 Oct 2026 | Happy Dog UK | 10kg | £41.99 | £4.20/kg |
| 28 Sep 2026 | Happy Dog UK | 1.5kg | £13.99 | £9.33/kg |
| 28 Sep 2026 | Happy Dog UK | 10kg | £41.99 | £4.20/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 26 to 34 points higher and cost up to 9% more.

- Carbs
- about 18% this food about 43%
- To feed
- 2% less per 1,000 kcal
+34 pointsCompare

- Carbs
- about 8% this food about 43%
- To feed
- 9% more per 1,000 kcal
+33 pointsCompare

- Carbs
- about 24% this food about 43%
- To feed
- 10% less per 1,000 kcal
+30 pointsCompare

- Carbs
- about 38% this food about 43%
- To feed
- 4% more per 1,000 kcal
+26 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Taken from the maker’s page, checked 28 Sep 2026.
From the maker’s website. The ingredients and analysis here are the maker’s current label, from their product page, checked 28 Sep 2026. Shops may still stock packs with the older recipe.
Page we read, saved 4 Oct 2026: Happy Dog UK (the maker).
Score method v6.1.0 · ingredient notes v2.4.0
Report a mistake