3 prices from Happy Dog UK
DryCompleteAdultContains grain
Good points
- No ingredient deductions
- Includes organ meat
Worth knowing
- Some meat not named by animal
- Includes hydrolysed protein
First ingredients: Animal proteins* (20% poultry, 4% lamb), maize flour, maize, animal fat (from poultry and other animals) rice flour, barley… All ingredients
Label taken from the maker’s website- Meat
- 28%
- Protein, dry weight
- 31%
- Carbs, dry weight
- ~37%
- kcal/100 g
- 384
Ingredients
Listed first: Animal proteins. 28% of the recipe is declared meat.
- Meat 28%
- Other 0.3%
- No amount given 71.7%
Animal proteins* (20% poultry, 4% lamb), maize flour, maize, animal fat (from poultry and other animals) rice flour, barley, haemoglobin*, fish meal (4%, of which 50% salmon meal), meat meal, hydrolysed liver, sunflower oil, beet pulp* (desugared), apple pomace*, canola seed oil, potassium chloride, yeasts*, sodium chloride, seaweed*, linseed (0.15%), dried whole egg (0.1%), mussel meat* (0.02%), yeasts* (extract), milk thistle, artichoke, dandelion, ginger (0.012%), birch leaves, stinging nettle, camomile, coriander, rosemary, sage, liquorice root, thyme, (total dried herbs: 0.14%); *) dried
Meat named animal proteinGrain cereals
From the maker’s website, checked 28 Sep 2026.
Additives
Vitamins/kg: Vitamin A (3a672a) 12000 IU, vitamin D3 (3a671) 1000 IU, L-carnitine (3a910) 200 mg. Trace elements/kg: Iron (as 3b103, 3b106) 105 mg, copper (as 3b405, 3b406) 10 mg, zinc (as 3b603, 3b606, 3b607) 105 mg, manganese (as 3b502, 3b504) 25 mg, iodine (as 3b202) 2 mg, selenium (as 3b801, 3b8.12) 0.15 mg. Antioxidant, tocopherol-rich extracts from plant oils 1b306(i).
How we read this label
First ingredient: “Animal proteins*”. It isn’t a named meat or fish.
| On the label | We read it as | Share on the label |
|---|---|---|
| Animal proteins* (20% poultry, 4% lamb) | Named meat | 24% |
| maize flour | Grain | Not given |
| maize | Grain | Not given |
| animal fat (from poultry and other animals) rice flour | Fat, stock, extract or other processed ingredient | Not given |
| barley | Grain | Not given |
| haemoglobin* | Other | Not given |
| fish meal (4%, of which 50% salmon meal) | Named meat | 4% |
| meat meal | Meat, animal not named | Part of the item above |
| hydrolysed liver | Organ meat | Part of the item above |
| sunflower oil | Fat, stock, extract or other processed ingredient | Part of the item above |
| beet pulp* (desugared) | Vegetable, fruit or plant | Not given |
| apple pomace* | Vegetable, fruit or plant | Not given |
| canola seed oil | Fat, stock, extract or other processed ingredient | Not given |
| potassium chloride | Other | Not given |
| yeasts* | Other | Not given |
| sodium chloride | Other | Not given |
| seaweed* | Vegetable, fruit or plant | Not given |
| linseed (0.15%) | Vegetable, fruit or plant | 0.1% |
| dried whole egg (0.1%) | Other | 0.1% |
| mussel meat* (0.02%) | Named meat | 0.02% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 31% and carbs about 37%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 28% | 31% |
| within the usual 26 to 32% for dry foods | ||
| Fat | 20% | 22% |
| Carbohydrate | ~33% | ~37% |
| below the usual 39 to 50% for dry foods | ||
| Fibre | 2.5% | 2.8% |
| Ash | 6.5% | 7.2% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Energy384 kcal/100 gCalculated from the analysis.
Why it scores 34
The kind of meat scored best (9.8 of 15). How it’s made scored lowest (5 of 20).
How much meat?
11.7 / 45 points- Meat on the label9.8 / 35 points
28% declared meat, as weighed before cooking; full marks at 100%.
- Protein level1.9 / 10 points
Protein is 31.1% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
7.8 / 20 pointsEstimated carbohydrate: About 36.7% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
5 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 1 for hydrolysed protein.
What kind of meat?
9.8 / 15 points- How the meat is listed6.8 / 12 points
The label lists the meat as fresh, meal, unnamed meal and unnamed hydrolysed, which earns 56% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat3 / 3 points
Organ meat such as liver, heart, kidney or tripe is named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 37% to 23% by dry weight, and protein is about 43%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
2 noted: liver and chamomile. 34 flagged nothing.
- 2 noted
- 34 nothing flagged
- 6 not in our ingredient database yet
- Liver (animal organ)Counted in “How processed?”Feed material (animal organ)
The label says “hydrolysed liver”: a protein broken down by processing, often used in sensitive-stomach foods. It costs a point under “How processed?” rather than as a deduction.
- ChamomileNoted, no points takenBotanical / flavouring
Plant extras like this are usually added in tiny amounts, so points are taken only when the label declares 1% or more.
Why it’s noted and sources
The ASPCA lists chamomile as toxic to dogs, with stomach upset and allergic reactions, and warns that long-term use can cause bleeding problems. The amounts in dog food are small; we flag it as a caution.
34 ingredients with nothing flagged
Animal fats, antioxidants, apples, barley, beet pulp, dandelion root, egg, fish, ginger, l-carnitine, linseed (flaxseed), maize (corn), milk thistle, nettle, oils and fats, potassium chloride, processed animal protein, rosemary, sage, salt (sodium chloride), seaweed, sunflower oil, thyme, tocopherols (vitamin E), vitamins, yeast
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, apples, barley, dandelion root, fish, ginger, l-carnitine, nettle, potassium chloride, salt (sodium chloride), seaweed, sunflower oil, thyme, vitamins, yeast, manganese, selenium, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Animal fats, antioxidants, apples, barley, beet pulp, dandelion root, egg, fish, ginger, linseed (flaxseed), maize (corn), nettle, oils and fats, potassium chloride, rosemary, seaweed, sunflower oil, thyme, yeast
- ASPCA Animal Poison ControlRosemary
- ASPCA Animal Poison ControlSage
- ASPCA Animal Poison ControlThyme
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA FEEDAP (PMC7448036)Ginger
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- FSA register of feed additives (GB)Milk thistle
- FSA register of feed additives (GB)Rosemary
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Processed animal protein
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Seaweed
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
- Use of Milk Thistle in Farm and Companion Animals (PMC11961297)Milk thistle
6 not in our ingredient database yet
Artichoke, birch leaves, coriander, haemoglobin, liquorice root, mussel meat
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Happy Dog UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Price unchanged since 28 Sep (2 readings, one a week).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Happy Dog UK | 14kg | £54.99 | £3.93/kg |
| 4 Oct 2026 | Happy Dog UK | 14kg x 2 | £104.18 | £3.72/kg |
| 28 Sep 2026 | Happy Dog UK | 14kg | £54.99 | £3.93/kg |
| 28 Sep 2026 | Happy Dog UK | 14kg x 2 | £104.18 | £3.72/kg |
Your dog
Cost per day and grams for your dog
Alternatives
2 dry foods score 15 to 23 points higher and cost up to 23% more.
- Meat
- 73% this food 28%
- Carbs
- about 24% this food about 37%
- To feed
- 23% more per 1,000 kcal
+23 pointsCompare
Yorkshire Raw Dog Food Super65 Adult Dog Beef - A blend of 5 superfoods - Dry Food or
59% meatDry · Adult
Fair£1.75/kg
- Meat
- 59% this food 28%
- Carbs
- about 33% this food about 37%
- To feed
- 48% less per 1,000 kcal
+15 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Taken from the maker’s page, checked 28 Sep 2026.
From the maker’s website. The ingredients and analysis here are the maker’s current label, from their product page, checked 28 Sep 2026. Shops may still stock packs with the older recipe.
Page we read, saved 4 Oct 2026: Happy Dog UK (the maker).
Score method v6.1.0 · ingredient notes v2.4.0
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