

2 prices from Zooplus UK
Good points
- One main animal protein: chicken
- No ingredient deductions
- Includes organ meat
Worth knowing
- About 45% carbs (dry weight)
- Includes hydrolysed protein
First ingredients: Chicken protein (26%), peas (26%), potatoes (15%), hydrolysed chicken protein (8%), chicken fat (8%)… All ingredients
Retailer’s own label, fully checked- Meat
- 36%
- Protein, dry weight
- 28%
- Carbs, dry weight
- ~45%
- kcal/100 g
- 374
Ingredients
Listed first: Chicken protein. 36% of the recipe is declared meat.
- Meat 36%
- Plants 49%
- Other 14.5%
Chicken protein (26%), peas (26%), potatoes (15%), hydrolysed chicken protein (8%), chicken fat (8%), dried apple pomace (5%), carrots (2%), hydrolysed chicken liver (2%), salmon oil (2%), brewer's yeast (2%), psyllium seeds and husks (1%), rapeseed oil (1%), linseed oil (1%), dried camomile (0.4%), pea flour, inulin (0.022%), beta-glucans (0.02%), mannan oligosaccharides (0.018%), yucca schidigera (0.015%), inactivated bacteria and parts thereof (Lactobacillus helveticus HA-122, 15 x 109 cells/kg)
Meat named animal protein
Additives
per kg: Nutritional additives: Vitamin A (20,000 IU), vitamin B1 (11mg), vitamin B2 (14mg), vitamin B6 (7mg), vitamin B12 (0.16mg), vitamin C (400mg), vitamin D3 (1000 IU), vitamin E (600 IU), biotin (2.2mg), calcium D-pantothenate (25mg), folic acid (2mg), niacin (90mg), copper [as copper (II) protein hydrolysate] (5mg), iron [as iron (II) protein hydrolysate] (65mg), manganese [as protein hydrolysate-manganese chelate] (75mg), iodine [as potassium iodide] (4mg), selenium [as selenium yeast from Saccharomyces cerevisiae CNCM I-3060, inactivated] (0.18mg), zinc [as protein hydrolysate-zinc chelate] (140mg), taurine (2000mg), choline chloride (2300mg), L-carnitine (300mg).
How we read this label
First ingredient: “Chicken protein”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Chicken protein (26%) | Named meat | 26% |
| peas (26%) | Vegetable, fruit or plant | 26% |
| potatoes (15%) | Vegetable, fruit or plant | 15% |
| hydrolysed chicken protein (8%) | Named meat | 8% |
| chicken fat (8%) | Fat, stock, extract or other processed ingredient | 8% |
| dried apple pomace (5%) | Vegetable, fruit or plant | 5% |
| carrots (2%) | Vegetable, fruit or plant | 2% |
| hydrolysed chicken liver (2%) | Named meat | 2% |
| salmon oil (2%) | Fat, stock, extract or other processed ingredient | 2% |
| brewer's yeast (2%) | Other | 2% |
| psyllium seeds and husks (1%) | Vegetable, fruit or plant | 1% |
| rapeseed oil (1%) | Fat, stock, extract or other processed ingredient | 1% |
| linseed oil (1%) | Fat, stock, extract or other processed ingredient | 1% |
| dried camomile (0.4%) | Other | 0.4% |
| pea flour | Vegetable, fruit or plant | Not given |
| inulin (0.022%) | Vegetable, fruit or plant | 0.022% |
| beta-glucans (0.02%) | Other | 0.02% |
| mannan oligosaccharides (0.018%) | Other | 0.018% |
| yucca schidigera (0.015%) | Other | 0.015% |
| inactivated bacteria and parts thereof (Lactobacillus helve… | Other | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 28% and carbs about 45%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 25% | 28% |
| within the usual 26 to 32% for dry foods | ||
| Fat | 15% | 17% |
| Carbohydrate | ~41% | ~45% |
| within the usual 39 to 50% for dry foods | ||
| Fibre | 3.2% | 3.6% |
| Ash | 6% | 6.7% |
| Moisture | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 32
The kind of meat scored best (8.2 of 15). Starch scored lowest (4.9 of 20).
How much meat?
13.9 / 45 points- Meat on the label12.6 / 35 points
36% declared meat, as weighed before cooking; full marks at 100%.
- Protein level1.3 / 10 points
Protein is 27.8% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
4.9 / 20 pointsEstimated carbohydrate: About 45.3% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
5 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 1 for hydrolysed protein.
What kind of meat?
8.2 / 15 points- How the meat is listed5.2 / 12 points
The label lists the meat as meal and hydrolysed, which earns 43% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat3 / 3 points
Organ meat such as liver, heart, kidney or tripe is named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 45% to 28% by dry weight, and protein is about 41%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
6 noted: copper, hydrolysed proteins, iron and 3 more. 33 flagged nothing.
- 6 noted
- 33 nothing flagged
- 1 not in our ingredient database yet
- CopperCounted in “How processed?”Nutritional additive (trace element)
The label says “copper [as copper protein hydrolysate]”: a protein broken down by processing, often used in sensitive-stomach foods. It costs a point under “How processed?” rather than as a deduction.
- Hydrolysed proteinsCounted in “How processed?”Feed material (protein source)
A protein broken down by processing, often used in sensitive-stomach foods. It costs a point under “How processed?” rather than as a deduction.
- IronCounted in “How processed?”Nutritional additive (trace element)
The label says “iron [as iron protein hydrolysate]”: a protein broken down by processing, often used in sensitive-stomach foods. It costs a point under “How processed?” rather than as a deduction.
- Liver (animal organ)Counted in “How processed?”Feed material (animal organ)
The label says “hydrolysed chicken liver”: a protein broken down by processing, often used in sensitive-stomach foods. It costs a point under “How processed?” rather than as a deduction.
- ChamomileNoted, no points takenBotanical / flavouring
Plant extras like this are usually added in tiny amounts, so points are taken only when the label declares 1% or more.
Why it’s noted and sources
The ASPCA lists chamomile as toxic to dogs, with stomach upset and allergic reactions, and warns that long-term use can cause bleeding problems. The amounts in dog food are small; we flag it as a caution.
- Yucca extractNoted, no points takenFeed material (flavouring)
Why it’s noted and sources
Added to reduce stool odour. The ASPCA lists the yucca plant as toxic to dogs, and in a dog study the extract raised a liver enzyme at 750 mg/kg of food, though not at 500. Labels rarely give the amount. We note it, but take no points off.
33 ingredients with nothing flagged
Apples, beta-glucans, biotin (vitamin H/B7), carrot, chicory root extract, choline chloride, folic acid (folate), l-carnitine, linseed oil, mannan-oligosaccharides (MOS), niacin (vitamin B3), pantothenic acid (vitamin B5), peas, potato, poultry fat, processed animal protein, psyllium, rapeseed oil, salmon oil, taurine, tocopherols (vitamin E), vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), vitamin C (ascorbic acid), yeast
Allowed up to a legal maximum, none declared above it: iodine, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Apples, beta-glucans, biotin (vitamin H/B7), chicory root extract, choline chloride, folic acid (folate), l-carnitine, linseed oil, mannan-oligosaccharides (MOS), niacin (vitamin B3), pantothenic acid (vitamin B5), poultry fat, psyllium, rapeseed oil, taurine, vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), yeast, manganese, selenium, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Apples, beta-glucans, carrot, chicory root extract, linseed oil, mannan-oligosaccharides (MOS), peas, potato, poultry fat, psyllium, rapeseed oil, salmon oil, yeast
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Processed animal protein
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
1 not in our ingredient database yet
Inactivated bacteria and parts thereof
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Price unchanged since 10 Aug (3 readings).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 12kg | £44.49 | £3.71/kg |
| 4 Oct 2026 | Zooplus UK | 1kg | £3.79 | £3.79/kg |
| 27 Sep 2026 | Zooplus UK | 12kg | £44.49 | £3.71/kg |
| 27 Sep 2026 | Zooplus UK | 1kg | £3.79 | £3.79/kg |
| 10 Aug 2026 | Zooplus UK | 12kg | £44.49 | £3.71/kg |
| 10 Aug 2026 | Zooplus UK | 1kg | £3.79 | £3.79/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 17 to 28 points higher and cost up to 25% more.

- Meat
- 78% this food 36%
- Carbs
- about 8% this food about 45%
- To feed
- 25% more per 1,000 kcal
+28 pointsCompare

- Meat
- 73% this food 36%
- Carbs
- about 24% this food about 45%
- To feed
- 3% more per 1,000 kcal
+25 pointsCompare

- Meat
- 59% this food 36%
- Carbs
- about 33% this food about 45%
- To feed
- 56% less per 1,000 kcal
+17 pointsCompare

- Meat
- 68% this food 36%
- Carbs
- about 43% this food about 45%
- To feed
- 23% more per 1,000 kcal
+17 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Own-label food: checked against the retailer’s label.
Retailer-verified. This is the retailer’s own-label food, so there is no separate maker’s website to check it against. We publish it because the retailer’s label is complete and passes our consistency checks.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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