

3 prices from Zooplus UK
Markus Mühle Free-Range Venison
Good points
- One main animal protein: venison
- No ingredient deductions
Worth knowing
- About 50% carbs (dry weight)
First ingredients: Ground dried venison meat [fallow deer] (24%), steamed potatoes, pumpkin (10%), carrots, peas… All ingredients
Label checked- Meat
- 24%
- Protein, dry weight
- 27%
- Carbs, dry weight
- ~50%
- kcal/100 g
- 328
Ingredients
Listed first: Ground dried venison meat. 24% of the recipe is declared meat.
- Meat 24%
- Plants 16%
- No amount given 60%
Ground dried venison meat [fallow deer] (24%), steamed potatoes, pumpkin (10%), carrots, peas, beet, beet pulp, cold-pressed hemp oil, white fish oil, apples (3%), dried and ground herb mixture [consisting of: nettle leaves, horsetail herb, dandelion], blackcurrants (3%), seaweed meal, peat
Meat named animal protein
Additives
per kg: Nutritional additives: Vitamin A (10,000 IU), vitamin D3 (1000 IU), vitamin E (200mg), vitamin C (140mg), vitamin B1 (3.5mg), vitamin B2 [as riboflavin] (7mg), vitamin B6 [as pyridoxine hydrochloride] (4.2mg), vitamin B12 (42µg), biotin (210µg), folic acid (0.35mg), niacinamide (21mg), calcium-D-pantothenate (7mg), choline chloride (2000mg), manganese [as manganese chelate hydrate] (52mg), copper [as copper-(II)-glycine chelate hydrate] (16mg), zinc [as zinc chelate hydrate] (52mg), iodine [as calcium iodate, anhydrous] (0.3mg), selenium [as sodium selenite] (150µg).
How we read this label
First ingredient: “Ground dried venison meat”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Ground dried venison meat [fallow deer] (24%) | Named meat | 24% |
| steamed potatoes | Vegetable, fruit or plant | Not given |
| pumpkin (10%) | Vegetable, fruit or plant | 10% |
| carrots | Vegetable, fruit or plant | Not given |
| peas | Vegetable, fruit or plant | Not given |
| beet | Vegetable, fruit or plant | Not given |
| beet pulp | Vegetable, fruit or plant | Not given |
| cold-pressed hemp oil | Fat, stock, extract or other processed ingredient | Not given |
| white fish oil | Fat, stock, extract or other processed ingredient | Not given |
| apples (3%) | Vegetable, fruit or plant | 3% |
| dried and ground herb mixture [consisting of: nettle leaves… | Vegetable, fruit or plant | Not given |
| blackcurrants (3%) | Vegetable, fruit or plant | 3% |
| seaweed meal | Vegetable, fruit or plant | Not given |
| peat. | Other | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 27% and carbs about 50%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 24% | 27% |
| within the usual 26 to 32% for dry foods | ||
| Fat | 10% | 11% |
| Carbohydrate | ~45% | ~50% |
| above the usual 39 to 50% for dry foods | ||
| Fibre | 3.8% | 4.2% |
| Ash | 6.9% | 7.7% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 27
The kind of meat scored best (8.4 of 15). Starch scored lowest (3.2 of 20).
How much meat?
9.5 / 45 points- Meat on the label8.4 / 35 points
24% declared meat, as weighed before cooking; full marks at 100%.
- Protein level1.1 / 10 points
Protein is 26.7% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
3.2 / 20 pointsEstimated carbohydrate: About 50.3% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
6 / 20 pointsHow it’s made: Extruded kibble: 6 of 20.
What kind of meat?
8.4 / 15 points- How the meat is listed8.4 / 12 points
The label lists the meat as dried, which earns 70% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 50% to 32% by dry weight, and protein is about 39%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
Nothing flagged in 30 ingredients. 2 are not in our ingredient database yet.
30 ingredients with nothing flagged
Apples, beet pulp, biotin (vitamin H/B7), blackcurrant, carrot, choline chloride, fish oil, folic acid (folate), hemp seed oil, nettle, niacin (vitamin B3), pantothenic acid (vitamin B5), peas, potato, pumpkin, seaweed, tocopherols (vitamin E), venison, vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), vitamin C (ascorbic acid)
Allowed up to a legal maximum, none declared above it: copper, iodine, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Apples, biotin (vitamin H/B7), blackcurrant, choline chloride, folic acid (folate), nettle, niacin (vitamin B3), pantothenic acid (vitamin B5), pumpkin, seaweed, venison, vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), manganese, selenium, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Apples, beet pulp, blackcurrant, carrot, fish oil, nettle, peas, potato, pumpkin, seaweed, venison
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- PMC13308462Hemp seed oil
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Hemp seed oil
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Seaweed
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
2 not in our ingredient database yet
Beet, peat
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026. Down 4% since 10 Aug.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Since 10 Aug (3 readings): Zooplus UK down 4%.
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 12kg | £53.59 | £4.47/kg |
| 4 Oct 2026 | Zooplus UK | 5kg | £24.89 | £4.98/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £105.49 | £4.40/kg |
| 27 Sep 2026 | Zooplus UK | 12kg | £53.29 | £4.44/kg |
| 27 Sep 2026 | Zooplus UK | 5kg | £24.89 | £4.98/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £104.99 | £4.37/kg |
| 10 Aug 2026 | Zooplus UK | 12kg | £55.59 | £4.63/kg |
| 10 Aug 2026 | Zooplus UK | 5kg | £25.99 | £5.20/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £109.49 | £4.56/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 30 to 33 points higher and cost up to 22% more.

- Meat
- 78% this food 24%
- Carbs
- about 8% this food about 50%
- To feed
- 8% less per 1,000 kcal
+33 pointsCompare

- Meat
- 73% this food 24%
- Carbs
- about 24% this food about 50%
- To feed
- 23% less per 1,000 kcal
+30 pointsCompare

- Meat
- 74% this food 24%
- Carbs
- about 27% this food about 50%
- To feed
- 5% less per 1,000 kcal
+30 pointsCompare

- Meat
- 74% this food 24%
- Carbs
- about 23% this food about 50%
- To feed
- 22% more per 1,000 kcal
+30 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Read from 1 shop, saved 4 Oct 2026.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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