1 price from Zooplus UK
DryCompletePuppyContains grainFish oil
Good points
- No ingredient deductions
Worth knowing
- Some meat not named by animal
- Added plant protein, starch or fibre
- Includes digest or flavouring
First ingredients: Premium chicken (20%, including back & breast), dried poultry protein, wheat, soy meal, animal fat… All ingredients
Ingredients match the maker’s own page- Meat
- 20%
- Protein, dry weight
- 33%
- Carbs, dry weight
- ~35%
- kcal/100 g
- 377
Ingredients
Listed first: Premium chicken. 20% of the recipe is declared meat.
- Meat 20%
- Grain 8%
- Other 0.1%
- No amount given 71.9%
Premium chicken (20%, including back & breast), dried poultry protein, wheat, soy meal, animal fat, rice (8%), corn, digest, dried beet pulp, corn protein meal, minerals, fish oil, dried egg, dried colostrum (0.1%)
Meat named animal proteinGrain cereals
Additives
per kg: Nutritional additives: Vitamin A (29,000 IU), vitamin D3 (940 IU), vitamin E (200 IU), vitamin C (120mg), ferrous sulphate monohydrate (120mg), calcium iodate [anhydrous] ( 1.9mg), copper sulphate pentahydrate (13mg), manganese sulphate monohydrate (Mn: 46mg), zinc sulphate monohydrate (Zn: 110), sodium selenite (Se: 0.13mg). Technological additives: Tocopherol extracts from vegetable oils: 56mg.
How we read this label
First ingredient: “Premium chicken”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Premium chicken (20%, including back & breast) | Named meat | 20% |
| dried poultry protein | Meat, animal not named | Part of the item above |
| wheat | Grain | Not given |
| soy meal | Other | Not given |
| animal fat | Fat, stock, extract or other processed ingredient | Not given |
| rice (8%) | Grain | 8% |
| corn | Grain | Not given |
| digest | Fat, stock, extract or other processed ingredient | Not given |
| dried beet pulp | Vegetable, fruit or plant | Not given |
| corn protein meal | Grain | Not given |
| minerals | Other | Not given |
| fish oil | Fat, stock, extract or other processed ingredient | Not given |
| dried egg | Other | Not given |
| dried colostrum (0.1%) . | Other | 0.1% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 33% and carbs about 35%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 30% | 33% |
| above the usual 26 to 32% for dry foods | ||
| Fat | 19% | 21% |
| Carbohydrate | ~32% | ~35% |
| below the usual 39 to 50% for dry foods | ||
| Fibre | 2% | 2.2% |
| Ash | 7.5% | 8.3% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Energy377 kcal/100 gCalculated from the analysis.
Why it scores 30
The kind of meat scored best (9 of 15). How it’s made scored lowest (4 of 20).
How much meat?
9.2 / 45 points- Meat on the label7 / 35 points
20% declared meat, as weighed before cooking; full marks at 100%.
- Protein level2.2 / 10 points
Protein is 33.3% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
8.3 / 20 pointsEstimated carbohydrate: About 35% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
4 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 2 for added plant protein, starch or fibre and digest or flavouring.
What kind of meat?
9 / 15 points- How the meat is listed9 / 12 points
The label lists the meat as fresh and unnamed meal, which earns 75% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Forthglade Puppy Chicken & Liver Wet Dog Food (scores 73): carbs fall from 35% to 19% by dry weight, and protein is about 38%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
Nothing flagged in 23 ingredients. 2 are not in our ingredient database yet.
23 ingredients with nothing flagged
Animal fats, beet pulp, chicken, digest (rendered meat digest), egg, fish oil, maize (corn), maize (corn) gluten, minerals, poultry, rice, soya (soybean), tocopherols (vitamin E), vitamin C (ascorbic acid), wheat
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol)
We couldn’t read an amount we can check on the label, so no points were taken: zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Animal fats, beet pulp, chicken, digest (rendered meat digest), egg, fish oil, maize (corn), minerals, poultry, rice, soya (soybean), wheat
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Digest (rendered meat digest), poultry, soya (soybean), manganese, selenium, vitamin A (retinyl acetate), zinc
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Maize (corn) gluten
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
2 not in our ingredient database yet
Breast, dried colostrum
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
Out of stock at every shop we track. Last price £3.83/kg at Zooplus UK, 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
| Shop | Pack | Price | Per kg | Link |
|---|---|---|---|---|
| Zooplus UK12kg · £45.99Out of stock | 12kg | £45.99 | £3.83/kg | Visit |
Since 10 Aug (2 readings): Zooplus UK down 1%.
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 12kg | £45.99 (out of stock) | £3.83/kg |
| 10 Aug 2026 | Zooplus UK | 12kg | £46.69 | £3.89/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 19 to 31 points higher and cost up to 22% more.
- Meat
- 75% this food 20%
- Carbs
- about 18% this food about 35%
- To feed
- 10% more per 1,000 kcal
+31 pointsCompare
Nourish Pet Food 80/20 Grain Free Salmon with Herring, Haddock, Trout & Sweet Potato Dry Dog Food
78% meatDry · All ages
Good£5.03/kg
- Meat
- 78% this food 20%
- Carbs
- about 8% this food about 35%
- To feed
- 22% more per 1,000 kcal
+30 pointsCompare
- Meat
- 72% this food 20%
- Carbs
- about 38% this food about 35%
- To feed
- 17% more per 1,000 kcal
+23 pointsCompare
- Meat
- 55% this food 20%
- Carbs
- about 26% this food about 35%
- To feed
- 14% more per 1,000 kcal
+19 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Matches the maker’s own page.
Checked against the maker. The ingredient list matches the one on the manufacturer’s own product page.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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