2 prices from Zooplus UK
DryCompletePuppyContains grainFish oil
Good points
- No ingredient deductions
Worth knowing
- Some meat not named by animal
- Added plant protein, starch or fibre
- Includes digest or flavouring
First ingredients: Chicken (20%), dehydrated poultry protein, wheat, animal fat, soya meal… All ingredients
Ingredients match the maker’s own page- Meat
- 20%
- Protein
- Not on label
- Carbs, dry weight
- Not on label
- kcal/100 g
- Not on label
Ingredients
Listed first: Chicken. 20% of the recipe is declared meat.
- Meat 20%
- Grain 7%
- Other 0.1%
- No amount given 72.9%
Chicken (20%), dehydrated poultry protein, wheat, animal fat, soya meal, rice (7%), maize gluten meal, dried beet pulp, maize, wheat gluten meal, minerals, dried egg, fish oil, digest, dried colostrum (0.1%)
Meat named animal proteinGrain cereals
Additives
(per kg): Nutritional Additives: Vitamin A (25,000 IU), vitamin D3 (810 IU), vitamin E (300 IU), vitamin C (120mg), iron sulphate monohydrate (220mg), calcium iodate [anhydrous] (2.8mg), copper sulphate pentahydrate (44mg), manganese sulphate monohydrate (105mg), zinc sulphate monohydrate (372mg), sodium selenite (0.26mg). Technological Additives: Antioxidants.
How we read this label
First ingredient: “Chicken”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Chicken (20%) | Named meat | 20% |
| dehydrated poultry protein | Meat, animal not named | Part of the item above |
| wheat | Grain | Not given |
| animal fat | Fat, stock, extract or other processed ingredient | Not given |
| soya meal | Other | Not given |
| rice (7%) | Grain | 7% |
| maize gluten meal | Grain | Not given |
| dried beet pulp | Vegetable, fruit or plant | Not given |
| maize | Grain | Not given |
| wheat gluten meal | Grain | Not given |
| minerals | Other | Not given |
| dried egg | Other | Not given |
| fish oil | Fat, stock, extract or other processed ingredient | Not given |
| digest | Fat, stock, extract or other processed ingredient | Not given |
| dried colostrum (0.1%). | Other | 0.1% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
The label gives no analysis.
EnergyNot on label
Why it scores 35
The kind of meat scored best (9 of 15). How it’s made scored lowest (4 of 20).
How much meat?
12 / 45 points- Meat on the label7 / 35 points
20% declared meat, as weighed before cooking; full marks at 100%.
- Protein level5 / 10 points
The label doesn’t give the protein and moisture we need: half marks.
How much starch?
10 / 20 pointsEstimated carbohydrate: The label doesn’t give enough of its analysis to estimate the carbohydrate: half marks.
How processed?
4 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 2 for added plant protein, starch or fibre and digest or flavouring.
What kind of meat?
9 / 15 points- How the meat is listed9 / 12 points
The label lists the meat as fresh and unnamed meal, which earns 75% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Ingredient notes
Nothing flagged in 25 ingredients. 1 is not in our ingredient database yet.
25 ingredients with nothing flagged
Animal fats, antioxidants, beet pulp, chicken, digest (rendered meat digest), egg, fish oil, maize (corn), maize (corn) gluten, minerals, poultry, rice, soya (soybean), tocopherols (vitamin E), vitamin C (ascorbic acid), wheat, wheat gluten
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Animal fats, antioxidants, beet pulp, chicken, digest (rendered meat digest), egg, fish oil, maize (corn), minerals, poultry, rice, soya (soybean), wheat
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, digest (rendered meat digest), poultry, soya (soybean), manganese, selenium, vitamin A (retinyl acetate), zinc
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Maize (corn) gluten, wheat gluten
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
1 not in our ingredient database yet
Dried colostrum
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026. Down 6% since 10 Aug.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Since 10 Aug (3 readings): Zooplus UK down 6%.
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 7kg | £32.59 | £4.66/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 2 x 7kg | £63.59 | £4.54/kg |
| 27 Sep 2026 | Zooplus UK | 7kg | £32.59 | £4.66/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 2 x 7kg | £63.59 | £4.54/kg |
| 10 Aug 2026 | Zooplus UK | 7kg | £34.49 | £4.93/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack: 2 x 7kg | £67.39 | £4.81/kg |
Your dog
Daily calories for your dog
Alternatives
4 dry foods score 14 to 26 points higher and cost up to 11% more.
- Meat
- 75% this food 20%
- Price
- 6% less per kg
+26 pointsCompare
Nourish Pet Food 80/20 Grain Free Salmon with Herring, Haddock, Trout & Sweet Potato Dry Dog Food
78% meatDry · All ages
Good£5.03/kg
- Meat
- 78% this food 20%
- Price
- 11% more per kg
+25 pointsCompare
- Meat
- 72% this food 20%
- Price
- about the same per kg
+18 pointsCompare
- Meat
- 55% this food 20%
- Price
- 4% less per kg
+14 pointsCompare
Sources
Matches the maker’s own page.
Checked against the maker. The ingredient list matches the one on the manufacturer’s own product page.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
Report a mistake